Real Estate Thought Leaders

If you're a leader in residential real estate, mortgage, title or proptech......and you're creating content for agents (or you plan to)......this interview series was designed for you.Through industry interviews and analysis, you get an inside look at how leaders are tackling challenges like:How to reach and engage agentsHow to build a sense of community and shared mission among agentsHow to deliver razor-sharp messaging and cut through the noiseHow to deal with marketing platforms getting more expensive and less effectiveYou’ll hear from thought leaders who are in the trenches talking to agents and creating content for them every day.You'll also hear from front line leaders at real estate, mortgage and title brands who are innovating, driving sales and dominating their market.Brought to you by MicroFamous, a done-for-you content agency with 10 years experience launching B2B media platforms. Our story started with the launch of Real Estate Uncensored in 2015, which went on to

Real Estate Thought Leaders is a business podcast hosted by Matt Johnson, with 51 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Matt Johnson hosts Real Estate Thought Leaders, a business show with 51 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Real Estate Thought Leaders

  Micro‑Shifts That Unlock Real Audience Growth

  Jul 9, 202611 minS0

  <p>Note: This is the first installment in Micro‑Shifts That Unlock Real Audience Growth, featuring stories from real coaches, speakers and authors, the deeper principle at work, and one micro-shift you can make today to unlock the audience growth your content deserves.</p><p></p><p>When I saw an ex-YouTube employee admit that YouTube didn’t provide a growth playbook for the Partner Program, that was a lightbulb moment.</p><p>Her entire role in the Partner Program was to look at channels that were getting some traction and help them get serious growth.</p><p>You’d think...

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  Real Estate Thought Leaders

  Fear & Fatigue w/Mark Peebles

  Jul 2, 202622 minS0

  <p>Fatigue just hit a 5 year high in search interest (per Google Trends).That’s the environment we’re in.</p><p>And Mark sees it all over real estate, too.</p><p>‘I’m seeing a lot of fear in agents….a lot of agents…have been leaning on…Zillow or Facebook leads or YLOPO…And they’re seeing those leads decrease a little more, every month, every quarter. And so there’s this fear out there because agents don’t know how to generate the business.”- Mark Peebles</p><p>Leading an indie brokerage of 140 agents gives Mark serious insight on...

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  Real Estate Thought Leaders

  'Messaging Drift' Keeps You Invisible

  Jun 25, 202610 minS0

  <p>I recorded an audio version of the newsletter with additional comments. If you like having audio (even without guests), let me know!</p><p>AI has cut Tim Ferriss’ book sales 80% from 2022.</p><p>He shared the numbers in a blog post this week.</p><p>But in that post, he has this amazing line:</p><p>“I’d rather write books for 10,000 people than make short-form video clips for 10,000,000..” Tim Ferriss</p><p>But he hit on something many coaches, speakers and authors struggle with.</p><p>Messaging Drift - The tendency of content to drift away from the core...

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  Real Estate Thought Leaders

  Use AI…Ditch the Inauthenticity

  Jun 18, 202634 minS0

  <p>Yes, AI breeds inauthenticity.</p><p>And yes, there are still amazing use cases for AI.</p><p>This is one of the most impactful I’ve ever seen.</p><p>Here’s how Matthew put it:</p><p>“I wanted to create a system to make things in my voice. Not violating anybody else’s IP, but built on concepts that had landed earlier.” - Matthew Rathbun</p><p>He built an AI operating system to codify his voice, capture everything he says, create first drafts from that library, then have an AI Board of Directors critique the output and...

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  Real Estate Thought Leaders

  ‘AI Breeds Inauthenticity’

  Jun 11, 202625 minS0

  <p>What if AI tools are having a negative compound effect?</p><p>AI makes one email better, one listing description better, one social post better. But when it all compounds…everything sounds the same. So no one stands out anymore.</p><p>After reviewing speaker submissions for NAR, and watching agents who are AI power-users, that’s the effect she’s seeing.</p><p>Paula has a broad view of AI’s effect as a…</p><p>* Speaker at real estate events nationwide</p><p>* Owner of a real estate school</p><p>* Former state association president</p><p>So we had...

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