REALLY Know Your Customer

Growing the company. It’s the CEO’s #1 priority. And yet oftentimes a gap exists between the strategies of the CEO and the demands of customers. This strategic gap slows growth and erodes your competitive edge while exposing your organization to unnecessary risks. By gaining a deep awareness and understanding of this chasm, CEOs can lead the charge to align the strategy, promises and experience to gain customer loyalty and advocacy and eliminate the friction that can open the door for a mass exodus to the competitor.If you’re in the C-Suite and concerned about the growth and velocity of your company, REALLY Know Your Customer is the podcast for you. Let Betsy Westhafer and Tony Bodoh be your guides to show you how to close the strategic gap that exists between your company and your customers. With insights from experienced executive-level guests, this podcast will change the way you think as a leader and will challenge your views on how to build a winning strategy supported by opera

REALLY Know Your Customer is a business podcast hosted by REALLY Know Your Customer, with 56 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

REALLY Know Your Customer hosts REALLY Know Your Customer, a business show with 56 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #57

  Bridging The Gap: Navigating The Digital Transformation Of Commerce With Lamees Butt

  Sep 23, 202542 minS0

  Lamees Butt joins Betsy and Tony on this episode to delve into the topics of digital transformation and the ever-evolving landscape of commerce. She shares her insights on the challenges faced during her journey, including the importance of failing fast and adapting, which eventually led her to the corporate world. Now a key player at Zoovu, an AI commerce platform, she focuses on connecting businesses with their customers, making it easier to find products in the vast digital market. Through real-life examples with industry giants like Vodafone, Dyson, and Bosch, she illustrates the complexities of the B2C sector and...

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  Episode #56

  4 Traits For Any Leader To Build An Authentic Customer-Centric Culture With Jay Meyer

  Sep 16, 202542 minS0

  Meet Jay Meyer. Jay is an accomplished business owner and entrepreneur who shares his personal journey of addiction and recovery on this insightful episode with Betsy and Tony. With decades of business and leadership under his belt, Jay has seen a lot change over the years, but one thing has remained: his desire to get to know his customers. Jay started his career by building authentic relationships with his customers, being curious, taking them to lunch, and caring for his customers’ families. He has taken these practices along his journey because of the impact he wants to make in others’ live...

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  Episode #55

  Building Loyalty In Micro-Moments With Your Customers With Mark Ross-Smith

  Sep 9, 202545 minS0

  Meet Mark Ross-Smith, CEO and Co-Founder of StatusMatch.com. Mark joins Betsy and Tony on the podcast from Malaysia. As a self-proclaimed professional frequent flyer, Mark racked up more airline points than you can imagine as he built his former businesses. After he decided to move across the world, he asked the area’s major airline for a status match in their frequent flyer program. He was denied, but it led the way for his idea to create StatusMatch.com. Tony, Betsy, and Mark dive into emotional loyalty to big brands and discuss how those micro-moments can be replicated in an...

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  Episode #54

  Solving The Biggest Small Business Problem With Prashant Fuloria

  Sep 2, 202541 minS0

  Join us for a conversation with Prashant Fuloria, CEO of Fundbox, a working capital platform for small businesses. Did you know that 82% of small business failures are because of a cash flow gap or a working capital challenge? That’s where Fundbox comes in: to create solutions that level the playing field for small businesses and help them succeed. <br> Although automation and user simplicity is essential to their product development, customer engagement is critical to the Fundbox mission to provide relevant solutions that help their customers focus on growing their business. It’s clear that Prashant is passionate about what...

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  Episode #53

  A Crucial Step On The Customer Journey: Retention And Churn Management With Tony Sternberg

  Aug 26, 202535 minS0

  Meet Tony Sternberg, Co-Founder & CEO of ProsperStack, an automated retention platform for subscription businesses. Consider this: You’ve had it up to “here” with your streaming service and you call to cancel your subscription. ProsperStack partners with said streaming service to create a unique retention strategy for what happens next after you live chat or call the provider. It’s unique because the next subscriber will encounter a different experience based on their individual attributes, such as how long they’ve been a customer or how frequently they utilize the service. ProsperStack integrates this data to give the providers deeper insights a...

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