Rebrand with RuthAnn

Rebrand with RuthAnn is the podcast for entrepreneurs for whose businesses are growing faster than they can keep up with. Rebranding is key to transforming how you show up online – when you have a modern, strategic and elevated brand your business can grow and scale with clarity, confidence, and credibility. But DIY shouldn't be your go-to anymore. You need an expert in your corner. RuthAnn Rafiq, owner of R Artspace, has been designing brands and websites since 2016 and has worked with dozens of women to elevate their online presence. Using expert interviews and client BTS, this podcast sheds

Rebrand with RuthAnn is a business podcast hosted by RuthAnn Rafiq, with 54 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

RuthAnn Rafiq hosts Rebrand with RuthAnn, a business show with 54 episodes published.

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  Rebrand with RuthAnn

  70: Beyond Heels and Powersuits: How to Find a Style That Actually Feels Like You with Fashion Expert Amy Salinger

  May 6, 202638 min

  Today's guest is fashion expert Amy Salinger, who brings 20 years of experience across television, editorial, and personal styling. She's worked with platforms including The Oprah Winfrey Show, The Today Show, and major national retailers. Whether you're like Andy in The Devil Wears Prada wondering "what makes you think I'm not interested in fashion?" or you're obsessed with all things style, this episode is a fun discussion about how fashion impacts your work and life. Amy shares how her method helps you find your personal style, how to incorporate great style into your everyday life, and get started with styling yourself. We talk about why Amy's methods work so well - they're not intimidating, but freeing, so you feel like the best version of yourself (even if that's not in high heels and power suits). Amy also opens up about her own rebrand journey - from working in-person as a New York City stylist to going 100% virtual in Rhode Island, where she's living her best life with a quieter, simpler approach to her fashion career. This is such a juicy episode - I hope you enjoy! Takeaways How Amy’s career in fashion began in Chicago and the Oprah Winfrey show Trying many different things to find what you love doing isn’t a waste of time, it’s essential to finding what you’re passionate about. Which comes first, the clothing or the confidence? Amy’s take is the clothing How to find the style that suits you best Why dressing for the here and now is so powerful How to get started with styling yourself - the 3 adjectives that will change how you view your clothes, buying outfits and simplifying your wardrobe. When Amy realized New York City was no longer the dream and rebranded her personal and professional life to Style Method Links Mentioned: Style Method Follow Amy on Instagram Amy's 4 Question Style Quiz View the Rebranding and Website Services Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand” Follow RuthAnn on Pinterest Say Hi on Instagram or tag @r_artspace Chapters 00:00 Introduction 02:02 Amy’s background in fashion and how her career started 12:24 Confidence through dressing and how to find your personal style 20:49 Getting started with styling yourself 28:16 Amy’s personal and professional rebrand 36:40 Connect with Amy and Outro

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  Rebrand with RuthAnn

  69: The Missing Link Between a Successful Rebrand and One That Falls Flat

  Apr 22, 202613 min

  In this episode, RuthAnn Rafiq explores why some rebrands hit high highs like million dollar years and sold out programs but others fail to deliver results. RuthAnn shares three effective marketing strategies to ensure a successful rebrand launch. She emphasizes the importance of a solid marketing plan, authentic engagement, and leveraging opportunities like giveaways, workshops, and guest appearances to attract and convert clients so you can not only be energized by how you show up but have peace of mind as you see your revenue increase. Topics Difference between branding and marketing Effective marketing strategies post-rebrand How to run a successful giveaway Leveraging workshops and training sessions Guesting on other platforms for exposure The Truth is: a rebrand won’t fix your business problems - but this will Links Mentioned: Anna Rapp View the Rebranding and Website Services Join RuthAnn’s newsletter Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand” Follow RuthAnn on Pinterest Say Hi on Instagram or tag @r_artspace Chapters 00:00 Understanding Branding vs. Marketing 02:48 Effective Marketing Strategies Post-Rebrand 08:31 The Importance of a Marketing Foundation 11:29 Recap and Final Thoughts

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  Rebrand with RuthAnn

  68: You Don't Need Headshots, You Need a Brand Shoot That Helps You Sell with Ashley Ice

  Apr 8, 202629 min

  Summary: Ashley Ice is the brand photographer behind all the beautiful new photos on my website and I’m so excited to have her on the show. She shares how to get photos you are obsessed with and the difference between headshots and a brand photoshoot (and WHY you need to know this before investing). We talk about how she works with her clients, what makes her process different, the 3 things you need to be ready for your own brand photoshoot as well as my own experience and much more. If you need to update your photos, you’re thinking of refreshing your images for your marketing or website, or you're just curious, this is the episode for you. Takeaways Ashley’s fine art background and wedding photography perfectly positions her to be an expert in brand photography A brand photoshoot should include 25% of your face and 75% of you working or doing your craft. Ashley’s process includes 2 preparation meetings which are crucial for a successful shoot. Ashley’s white glove experience offers everything you would need for your brand photoshoot from makeup and hair, to videography and iPhone video. Professional photos are an investment that can last 3-6 months for content and up to years for your website. Ashley shares the 3 things you need to prepare for your photoshoot Ongoing marketing support is essential for maximizing the value of your photos, which is a service Ashley is expanding into. Links Mentioned: Ashley Ice website Follow Ashley on Instagram House of Editorial View the Rebranding and Website Services Book a Free Discovery Call with RuthAnn Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand” Follow RuthAnn on Pinterest Say Hi on Instagram or tag @r_artspace Chapters 00:00 The Journey of Rebranding 02:55 From Weddings to Brand Photography 06:03 Understanding Brand Photography vs. Headshots 07:34 The Importance of Pre-Shoot Planning 08:29 The Role of Makeup in Brand Shoots 11:18 Working with Clients Remotely 14:13 The Value of Professional Brand Photography 17:31 Getting Started with Brand Photography 20:09 The Future of Ashley's Business

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  Rebrand with RuthAnn

  67: But Why? Behind the Scenes of My Own Rebrand and Business Name Change

  Mar 4, 202625 min

  This episode is special because instead of interviewing clients on their rebrand I get to share my own journey of rebranding! I’m talking about why I chose to rebrand now, the internal shifts that brought on this desire for change, and how I’m showing up in a more clear way to reflect where I am today with my brand and website business. I highlight the importance of authenticity, messaging, and how I’m embracing key factors that help me stand out as a designer. I also offer encouragement to other women in business who also may be feeling the internal misalignment of your visuals not matching your expertise and quality. I give you some ideas for how you can make them align along with a surprise giveaway for anyone who books a discovery call in March of 2026. Takeaways Rebranding is a reflection of internal growth and external evolution How renaming your business can take time and planning Highlighting what makes you unique helps you stand out Client partnership and ongoing support are key components I’m embracing in this new era The first step to rebranding is making a decision to rebrand or not Links Mentioned: The New Rebrand with RuthAnn Website Episode 62 Agency Model Shift Ashley Ice Photography Book a Free Discovery Call with RuthAnn and Enter the Giveaway View the Rebranding and Website Services Join Studio Notes for thoughts, insights, and encouragement in motherhood & entrepreneurship. Follow RuthAnn on Pinterest Say Hi on Instagram or tag @r_artspace Chapters 00:00 The Exciting Announcement of a Rebrand 02:44 Reflecting on the Journey to Rebranding 14:01 The Process of Redesigning the Website 17:20 How the Rebrand Benefits Listeners 21:38 Celebrating the Rebrand with a Giveaway

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  Rebrand with RuthAnn

  66: How a Rebrand Gave Actor Meg Salisbury the Confidence to Book More Roles

  Feb 18, 202632 min

  Summary In this conversation, RuthAnn interviews her past client Meg Salisbury where she shares her journey in acting and modeling and how her new website helped her gain more confidence and bookings. Meg discusses the importance of branding in her career, the investments she made in her “Glow Up Year” growth in 2025 (her rebrand being one of them!), and the confidence boost she experienced after her rebrand launched which included the new logo, brand, and website. The conversation also touches on the challenges of navigating the rebrand, the things you need to look out for when hiring a designer, and how Meg is positioned for growth in 2026 with her modeling and acting and also in her coaching for actors business. Takeaways Meg is an actor, model and mindset coach for actors specializing in helping them with nervous system regulation and subconscious reprogramming Branding is crucial for actors, especially with the rise of social media Investing in oneself can lead to significant growth and opportunities Meg's 'Glow Up Year' focused on making impactful investments in her career The rebranding process boosted Megan's confidence and professional image It's important to find a designer that aligns with your vision and style Outsourcing tasks outside your zone of genius can lead to better results Links Mentioned: Meg Salisbury Website Follow Meg on Instagram This Episode Blog Post with Megan's Rebrand Sign up for a Free Site Success Audit Book a Free Discovery Call with RuthAnn View the Rebranding and Website Services Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand” Follow RuthAnn on Pinterest Say Hi on Instagram or tag @r_artspace Chapters 00:00 Introduction to Meg's Journey 08:02 Outsourcing for Success 31:36 Outro

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