Recipe for Greatness

Interviewing the founders behind the best food companies in the UK to deconstruct the skills and knowledge they used to grow their business so you can learn from the best and start-up something yourself.

Recipe for Greatness is a business podcast hosted by Jay Greenwood, with 120 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jay Greenwood hosts Recipe for Greatness, a business show with 120 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #118

  Real Snacks That Actually Nourish | Ineke Nugteren - Nourish Founder

  Jul 3, 202633 minS1

  We sit down with Ineke Nugteren , a nurse turned founder, to unpack how frontline healthcare experience sparked a mission to change what everyday snacking looks like. We talk through the messy realities of building Nourish from a kitchen table into major UK retail, while staying focused on real ingredients, gut health and balanced blood sugar. seeing conventional low-fat guidance fail patients in real life a turning-point patient story that triggered deeper nutrition research volunteering in Africa and learning what “enough” can look like launching Nourish by testing demand quickly rather than overplanning why coconut becomes the base ingredient and how fat is reframed as fuel the formulation trade-offs behind fresh ingredients and shorter shelf life navigating HFSS rules and educating customers about saturated fat landing Selfridges through the right buyer relationship and timing scaling operations through supply shocks, organic constraints and co-manufacturing simplifying brand messaging to focus on gut health and blood sugar balance building cautiously without big raises and keeping education central practical first steps for a better relationship with food, plus magnesium and vitamin D please like and subscribe. And write a review, we’d really appreciate it. if you want to know more about starting food business, head to www.jgreenwood.com. Support the show

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  Episode #117

  From British Army Major to Healthy Toddler Meals | More Toddler Meals Founder - Ed van der Lande

  Jun 9, 202634 minS1

  Baby food should not feel like a trade-off between “quick” and “good”. We sit down with Ed van der Lande , founder of More Toddler Meals , to unpack a deceptively simple question: how do you feed toddlers wholesome meals with real texture and visible ingredients when you are exhausted, out of the house, or racing between nursery pick-ups and work? Ed traces the idea back to a moment on deployment in Somalia, watching his wife carry the full load at home and feeling the friction every parent knows. That frustration turned into an unusual solution: freeze drying. We break down, in plain English, how freeze drying differs from retort and pasteurised pouch foods, why heat can change flavour and texture, and why chewing and oral development matter when little ones are learning to eat. If you care about healthy toddler meals in the UK, convenient baby food, and what “shelf-stable” can look like without turning into puree, this will spark ideas. We also get practical about building a product-based business. Ed shares the leap from British Army major to Amazon, the leadership principles he carried over (high standards, curiosity, customer obsession), and the systems he uses now to keep focus. From home recipe trials and brutally honest feedback to selling at markets, walking into independent retailers, and rethinking online growth, this is a candid look at what it really takes to launch and scale a food brand. If you enjoy the conversation, subscribe, share it with a parent or founder, and leave a review so more people can find the show. Support the show

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  Episode #116

  Taking on Haribo With Half the Sugar | Wild Thingz Founder - Fliss Newland

  May 1, 202638 minS1

  <p>We talk with Wild Things founder Fliss Newland about going from Mondelez to building an organic, plant-based gummy brand that targets families without losing the fun of sweets. She breaks down the practical steps behind the leap, from finding the right opportunity to nailing brand positioning, packaging, and early retail wins. </p>Childhood hustle stories and the influence of self-employed parents Learning FMCG fundamentals at Mondelez, from perfect store to pricing and promotions Moving to Asia to stretch skills and seek less mature markets Taking on an existing vegan sweets business and spotting the product advantage “manifesting” as networking, asking fo...

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  Episode #115

  Stock in a Can Sounded Ridiculous - Now It’s Shaking Up Categories | Founder Owen Potts

  Apr 17, 202635 minS1

  <p>We talk with Owen Potts about building The Potts Partnership from a home kitchen into a premium ambient food manufacturer stocked by major UK supermarkets. We dig into hands-on learning, bold packaging choices like aluminium cans, and the unglamorous cash flow and operations work that makes growth possible. <br/><br/></p>Turning a gap year job in a jam factory into a career in food manufacturing and product development Learning factories end to end by jumping onto every machine and process Why partnerships break under pressure and how money triggers misalignment Spotting a market gap for premium stocks and grav...

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  Recipe for Greatness

  Building a Multi-Million Pound High-Protein Frozen Meal Brand From A Gym Freezer | Craig Allen - GSN

  Apr 9, 202637 minS0

  <p>We talk with Craig about how he leaves university, learns the fundamentals of margin and negotiation in meat trading, and turns a steam-cooked chicken discovery into GSN. We break down the scrappy freezer-in-gyms launch, the Covid pivot to e-commerce, and the principles that keep the brand focused on profitable growth. </p>leaving university to gain real-world experience in a family commodity trading business Learning negotiation, margin, factory operations and spotting value in overlooked stock the steam-cooked chicken moment and why convenience solves a real problem choosing gyms as the first channel and placing branded freezers to create demand handling rejec...

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