Recipe to Revenue

The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!

Recipe to Revenue is a business podcast hosted by Unknown Host, with 65 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Recipe to Revenue, a business show with 65 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #7

  Ep 66 - How an Indie Brand Beat Legacy Dairy to the Cottage Cheese Ice Cream Trend

  Aug 18, 202639 minS6

  Subscribe to this channel for exclusive content and updates! While training for a summer marathon, Joe Rotondo found himself craving high-protein ice cream but was frustrated by the artificial, sugar-loaded options on the market. Turning to his go-to health hack, he blended cottage cheese into what would quickly become a disruptive frozen dessert: Froco by Smearcase. ------------------ In Episode 66 of Recipe to Revenue, host Leah Messina sits down with Joe Rotondo, the founder of Smearcase. Joe shares his lightning-fast, six-month journey from testing recipes in his kitchen to launching at the Fancy Food Show and landing accounts with major retailers like Whole Foods and Sprouts. He dives into the mechanics of formulating a clean-label frozen cottage cheese, the importance of speed for startups, and why keeping the hard work in-house pays off. Listen to learn: The happy accident (adding collagen) that perfected the creamy texture and mouthfeel of frozen cottage cheese ice cream. ⚡ Why speed and scrappiness are a startup's greatest weapons against massive CPG conglomerates. How to leverage trade shows like Fancy Food to secure regional distribution and investor attention in just months. The strategic reason Smearcase relies on platforms like Instacart for direct-to-consumer sales instead of navigating expensive frozen shipping. Why early-stage founders should avoid outsourcing the hard work and how to build a network to learn from "scars, not wounds." Whether you are formulating a new frozen product or looking for scrappy ways to grow your retail distribution, Joe breaks down the exact plays needed to build a resilient and predictable revenue engine. Learn more about Smearcase (Froco): Website: https://smearcase.com/ Learn More About Our Sponsors Sinuate Media https://sinuatemedia.com/ #recipetorevenue #smearcase #froco #cottagecheese #cpg #foodentrepreneurship #healthyicecream #startupgrowth #retailstrategy Send us Fan Mail Support the show

  ListenShow Notes
• 

  Episode #6

  Ep 65 - The Brutal Truth About Selling Your Brand to Private Equity

  Aug 11, 202646 minS6

  Subscribe to this channel for exclusive content and updates! After launching his first company at age 19, Joe Oblas spent the next two decades mastering the nuances of brand development and international expansion. His expertise culminated in the launch of ProSupps, a global sports nutrition brand that took off like wildfire, leading to a major exit to private equity—and eventually, a surprising re-entry into the business. ------------------ In Episode 65 of Recipe to Revenue, host Leah Messina talks with Joe Oblas, CEO and founder of Benefit Brands and ProSupps. Joe shares his incredible entrepreneurial journey of scaling a business across 95 countries, navigating the complex world of private equity exits, and why he ultimately bought his company back. He also details the mechanics of executing high-level product collaborations, including his latest partnership with the iconic chocolate brand Ghirardelli. Listen to learn: The strategic playbook for preparing a brand for a private equity sale and what actually happens after the deal closes. How to successfully navigate international expansion and scale distribution across 95 countries. The behind-the-scenes reality of executing a major product collaboration with a 175-year-old legacy brand like Ghirardelli. Why returning to your core business after an exit requires a complete shift in product innovation and marketing. The critical differences between launching in specialty retail versus dominating food, drug, mass, and club stores like Costco and Sam's Club. Whether you are building a brand with the goal of an exit or looking to scale your retail distribution globally, Joe breaks down the exact plays needed to build a resilient and predictable revenue engine. Learn more about ProSupps: Website: https://prosupps.com/ Learn More About Our Sponsors Sinuate Media https://sinuatemedia.com/ #recipetorevenue #prosupps #privateequity #cpg #sportsnutrition #branddevelopment #internationalexpansion #entrepreneurship #productinnovation #businessacquisition Send us Fan Mail Support the show

  ListenShow Notes
• 

  Episode #5

  Ep 64 - Reinventing Baby Formula: One Founder’s Disruptive Mission in Mexico

  Aug 5, 202639 minS6

  Subscribe to this channel for exclusive content and updates! After years of battling metabolic issues, tech founder Salma Mendoza discovered firsthand the profound impact early nutrition has on lifelong health. When she struggled to find clean, high-quality infant formula for her own baby, she saw a glaring gap in the market—and set out to build a science-backed, premium formula brand in Mexico. ------------------ In Episode 64 of Recipe to Revenue, host Leah Messina talks with Salma Mendoza, the founder of Nattal. Salma shares her journey of pivoting from the fast-paced tech world to the highly regulated, deeply specialized infant nutrition industry. She explores the rigorous mechanics of product development, securing pediatric endorsements, and raising capital to launch a disruptive baby formula brand. Listen to learn: Why the first 1,000 days of life are critical for metabolic health and why the formula market is ripe for innovation The stark contrast between launching a fast-paced tech startup and navigating the slow, highly regulated food industry How to build credibility and secure buy-in from top pediatricians and nutritionists The unique challenges of fundraising and securing institutional investors for a capital-intensive CPG product Strategies for building brand equity and trust in a market dominated by massive legacy brands Whether you are launching a highly regulated health product or looking for strategies to raise capital in the CPG space, Salma breaks down the exact plays needed to build a purposeful and predictable revenue engine. Learn more about Nattal Website: https://www.nattal.com/ Learn More About Our Sponsors Sinuate Media https://sinuatemedia.com/ #recipetorevenue #babyformula #infantnutrition #cpg #startup #mexico #productdevelopment #healthinnovation #fundraising Send us Fan Mail Support the show

  ListenShow Notes
• 

  Episode #63

  Ep 63 - How to Turn a Simple LinkedIn Post into a Nationwide Walmart Deal

  Jul 28, 202640 minS6

  Subscribe to this channel for exclusive content and updates! For many home cooks, the idea of preparing authentic Indian food feels overwhelming and complex. Mother-daughter duo Rama and Anita decided to change that by launching SATYA Blends, a line of clean, easy-to-use spice blends that bring global flavors to everyday meals. ------------------ In Episode 63 of Recipe to Revenue, host Leah Messina talks with Rama and Anita, the founders of SATYA Blends. They share their inspiring transition from the fashion and private chef industries to building a rapidly expanding CPG spice brand. Discover how a single LinkedIn post landed them a nationwide deal with Walmart and how they manage an international supply chain while staying true to their mission of giving back. Listen to learn: ️ How to simplify complex, authentic Indian flavors into accessible spice blends for the everyday cook. The exact story of how a simple LinkedIn post of cilantro chutney on eggs caught the attention of Walmart and led to a nationwide retail rollout. The logistics and benefits of sourcing ingredients and managing packaging operations directly in India. Why innovative packaging, like a plastic plug lid, is critical for preserving product quality, preventing clumping, and standing out on retail shelves. ❤️ How SATYA Blends integrates community service into their business model by funding feeding programs in India and cooking for the homeless in the US. Whether you are launching a family business or looking to scale your retail distribution nationwide, Rama and Anita break down the exact plays needed to build a purpose-driven and predictable revenue engine. Learn more about SATYA Blends: Website: https://satyablends.com/ Learn More About Our Sponsors: Sinuate Media: https://sinuatemedia.com/ #recipetorevenue #satyablends #spicebusiness #foodentrepreneurship #walmart #productdevelopment #indianflavors #cpg #supplychain #communityservice Send us Fan Mail Support the show

  ListenShow Notes
• 

  Recipe to Revenue

  Ep 62 - How to Launch in Whole Foods with Zero Prior Food Industry Experience

  Jul 22, 202634 min

  Send us Fan Mail Subscribe to this channel for exclusive content and updates! After an autoimmune diagnosis forced her to drastically change her diet, finance professional Andrea Kazan found the UK baking aisle severely lacking in allergy-friendly, clean-label options. With her mother’s help, she developed a recipe that would completely revolutionize the category, leading her to found Good Mess. ------------------ In Episode 62 of Recipe to Revenue, host Leah Messina sits down with Andrea Kazan, the London-based founder of Good Mess. Andrea shares her remarkable journey of pivoting from a decade in finance to building a rapidly growing food brand from scratch. She details the mechanics of successfully pitching to Whole Foods, the scramble to find a co-manufacturer in just six weeks, and the immense value of using grassroots sampling to gather customer feedback. Listen to learn: The exact playbook Andrea used to pitch her brand and secure a launch in Whole Foods UK How to rapidly scale from home baking to securing a co-manufacturing partner in six weeks The importance of product sampling and why acting as your own merchandiser builds customer loyalty Why receiving a "cease and desist" letter turned out to be the catalyst for an incredible rebrand How a complete lack of food industry experience actually fueled innovative, customer-first problem-solving Whether you are trying to break into the CPG space or rebrand an existing product, Andrea breaks down the exact plays needed to build a purposeful and predictable revenue engine. Learn more about Good Mess: https://www.eatgoodmess.com/ Learn More About Our Sponsors: Sinuate Media: https://sinuatemedia.com/ #recipetorevenue #cpg #goodmess #foodentrepreneurship #wholefoods #bakingingredients #startupjourney #brandbuilding #cleaneating Support the show

  ListenShow Notes

Recent guests on Recipe to Revenue. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.