Recovery Reach: Behavioral Health Marketing and Business Insights
The CEO Playbook Behind Avery Lane's 10-Year Growth | Camille Hildebrand
Camille Hildebrand, Founder & CEO of Avery Lane for Women, didn't set out to build a treatment center — she started as a 19-year-old office manager, sober herself at 17. Ten years later, she's grown Avery Lane into a trauma-informed program known for a culture other founders in the space actively study. In this episode, Camille shares the playbook behind that growth: • How she scaled Avery Lane without losing the personal touch • Why she treats staff retention as a clinical outcome, not just an HR metric • Her approach to accessible, in-network care without compromising quality • Leading through COVID-era staffing crises • Brain spotting and other modalities she built the program around • Her advice to founders: reconnect to your "why" before you scale further For fellow founders and leaders in behavioral health — this is a real look at what building and scaling a treatment center actually takes. 0:00 — "Just Go For It": Early Advice From Doubters 0:57 — Introducing Avery Lane for Women 2:24 — Camille's Story: Sober at 17 7:03 — Finding Mentors in the Industry 8:03 — Growing Up an Entrepreneur, Learning on the Fly 11:00 — Making Treatment Accessible & In-Network 13:33 — What Makes Avery Lane Different: Culture & Innovative Therapy 17:39 — Culture, Low Turnover & Mentoring Women Into Leadership 20:03 — Surviving COVID and Growing Pains 23:21 — Why Leaders Need Support Too 26:54 — Her Awakening in Wilderness Treatment 33:03 — What's Underrated in Behavioral Health: Human Connection 35:24 — Proving the Doubters Wrong 38:21 — Advice for Behavioral Health Leaders: Reconnect to Your Why #TreatmentCenterCEO #BehavioralHealthLeadership #TraumaInformedCare
