
Episode #59
59: The Passion Paradigm with Annaka Hoelk
Today (REDACTED) is joined by Annaka Hoelk, Canadian industrial designer, entrepreneur, and design educator who has built a following by making design more accessible to everyday audiences. We discuss her path into industrial design, her West Coast Modern family influence, and lessons from studying at Central Saint Martins. Annika shares how she launched her studio and early products and the realities of slow growth, marketing, shipping costs, plus social media strategy, frustrations with design-week and why only 10% of what you do is actually design. Hosted by Fraser Greenfield and Louis Mills with guest Annaka Hoelk β----------------------- https://www.vancouverheritagefoundation.org/house-styles/west-coast-modern/ https://westernliving.ca/doty/industrial-design/industrial-designer-of-the-year-2025-annaka-hoelk/ https://annakahoelk.com/products/nook-vase-frost?variant=42277502025841 https://en.wikipedia.org/wiki/Payne%27s_grey https://bocci.com/shop/lighting/ https://ecuad.ca/ https://a-n-d.com/ https://koustudios.com/events/objobj-exhibition https://inform.ca/ https://www.alcova.xyz/exhibitions/milano-2026 https://rarify.co/ https://www.dezeen.com/2026/04/21/collectible-design-milan-design-week-salone-raritas-debika-ray-opinion/ https://www.gustafwestman.com/ https://lenyclo.com https://annakahoelk.com/ β----------------------- This episode is sponsored by the Better Future Awards. To find out more, head to betterfutureawards.com/redacted βββββββββββββββββββββ- To follow the show, get in contact with us via email & more head to: https://linktr.ee/redactedpod






