Redefine the Game

Redefine the Game is a podcast for the ones building what’s next in sports, wellness, and outdoor culture.We dive into the real stories behind community-first, purpose-led, customer-obsessed brands with the people actually building them. Founders, marketers, community leads, creators. No fluff. No gurus. Just smart, human conversations about brand building in the wild.This is the show for people who don’t just want to work in the industry - they want to shape it.

Redefine the Game is a business podcast hosted by SENSE, with 13 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

SENSE hosts Redefine the Game, a business show with 13 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #3

  Building a slow brand in a world that rewards fast | Grace Taylor, CMO @ Unplugged

  Jun 11, 202646 minS2

  <p>Grace Taylor didn't start in marketing. She started in law.</p><p>And somehow, that might be exactly why she's one of the most interesting brand builders working right now.</p><p>Grace is the CMO of Unplugged. The brand that exists to take you off your phone. Built almost entirely on the most addictive platforms on earth.</p><p>We talk about that contradiction. A lot.</p><p>But we also talk about what it actually takes to build a slow brand in a fast world. How to say no to the things most brands say yes to...

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  Episode #1

  Why did I create SENSE? (the honest answer in a Voice Memo)

  May 28, 20263 minS2

  <p>No script. No studio. Just me sitting on the floor (again) trying to explain why SENSE exists, and why I got tired of seeing the same thing every single day. Community is not a word. It's a mindset. And this is where it starts.</p><p><br></p>

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  Episode #1

  Peek-a-boo brands: buy or belong? (Voice-memo)

  May 14, 20262 minS2

  <p>Is a good product enough? Most brands think so. I don't.</p><p>Back with the voice memos, to talk about the game most brands are playing and why it's keeping them stuck in a cycle of attention without loyalty, visibility without belonging.</p><p>If you're building a brand in sports, fitness, wellness or the outdoor space and you feel like something is missing, this might be the conversation you needed to hear today.</p><p>Because there's a difference between a brand people buy from and a brand people belong to.</p><p>This is Redefine the...

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  Episode #1

  Building KIP, purpose-driven brands & the art of disconnecting | Shaun Traynor from KIP

  Sep 11, 20251h 8mS2

  <p>Shaun Traynor has spent 20 years in fitness and wellness: from sales manager to CEO. He’s seen every trend come and go. But now he’s building something different: KIP (Keep it Peaceful), a brand redefining how the world disconnects and prepares for sleep.</p><p>In this episode, Shaun and I get raw and honest about:</p><p>The emotional rollercoaster of building a purpose-driven brand;</p><p>Why sleep and disconnection matter more than ever;</p><p>Lessons from failure (and why they teach more than the wins);</p><p>How to balance purpose and profit without losi...

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  Episode #5

  Are we building brands for people...or for algorithms? [Voice-memo]

  Jun 24, 20256 minS1

  <p>We’re building brands like bots. No wonder no one feels anything.<br>AI is becoming a source of comfort for people. Not just for productivity, but for company.</p><p>What does that say about us?And more importantly, what does it say about the way we’re building brands?</p><p>In a world where clean UX and fast answers dominate, many sports, wellness, and outdoor brands are losing what made them matter in the first place: emotion. Texture. Human connection.</p><p>This episode explores:<br>– Why AI comfort is replacing emotional risk– How most brand journeys...

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