Reinventing B2B

It’s time to do things differently in B2B marketing. You need people who will challenge everything in your corner. People who will make you stand out. Come and listen to us debate how to do it in our new series, along with some of the best minds in the industry. Reinventing B2B: the podcast that challenges the norm for B2B marketers. Hosted on Acast. See acast.com/privacy for more information.

Reinventing B2B is a business podcast hosted by Just Global, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Just Global hosts Reinventing B2B, a business show with 12 episodes published.

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  Episode #11

  Search Changed. Behavior Changed. Now What?

  Mar 17, 202624 minS0

  <p>This episode follows a clear arc that starts with the perspectives and experiences of our team, then dives into how the shifts of 2025—particularly around AI, search behavior, and signal integrity—are actively reshaping B2B marketing today. From there, the conversation turns forward, focusing on the strategic recalibrations marketers need to make and what we believe will define success in 2026.</p><p>The story arc is:</p>The Shift – Search behavior changed. Landing pages aren’t the data engine they used to be. Touchpoints are compressing and AI is mediating discovery.The Signal Crisis – In this new AI-driven landscape, w...

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  Episode #10

  The 2026 Forecast: How to Plan for AI and Data Success

  Jan 19, 202635 minS1

  <p>In Episode 10 of Reinventing B2B, host Emilie Sanders Lee is joined by Jacob Golding, Ritesh Patel, Patrizia Vassallo, and Will Mather for a roundtable on how AI is reshaping B2B marketing—and what senior marketers should be watching next.</p><br><p>In this episode, we cover:</p>AI answer engines and the shift from SEO to Answer Engine Optimization (AEO)What AI needs to recommend brands: discoverable, quotable, trusted contentWhy data hygiene, governance, and tracking are now non-negotiableHow brands build a stronger digital ecosystem + authority moatThe return of brand as a growth driver in AI-first environmentsHow measurement is evo...

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  Episode #9

  The B2B Growth Paradox

  Dec 2, 202533 minS1

  <p>Despite having more technology, data, and tools than ever, many B2B organizations are still struggling to grow. Why? In this episode, Daisy Holloway, VP of Market Innovation at Just Global, sits down with Craig Dempster, CEO of Trilliad — the world’s first Growth Services Provider — to unpack that paradox.</p><p>Drawing on findings from Trilliad’s 2025 Sustainable Growth Study, they explore why true growth requires more than tech, and how alignment, creativity, and data integration are the real unlocks.</p><br><p>What's covered:</p>Why most revenue teams think they’re aligned, but aren’tHow AI is reshaping...

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  Episode #8

  Where Marketing Ends and Sales Begins

  Sep 9, 202548 minS1

  <p>What’s the real reason so many B2B sales teams miss their revenue targets? In this episode, we go beyond the usual talking points and dive headfirst into the psychology, data, and leadership gaps holding go-to-market (GTM) teams back.</p><br><p>Just Global’s Bobby Hare sits down with Seth Marrs, Chief Strategy Officer at Sandler and a former Forrester analyst, to explore the biggest blind spots in B2B sales today. From the cultural impact of ‘demo addiction’ to the misalignment between sales and marketing metrics, Seth and Bobby break down the systemic blockers keeping revenue teams st...

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  Episode #7

  Brand, Bravery & The Buying Committee

  Apr 29, 202539 minS1

  <p>In B2B marketing 81% of ads are invisible and 95% of buyers aren’t even in-market. Tough crowd. What does it take to break through and reach your audience? And what does the research tell us about content that works? </p><br><p>Join Jon Barkworth, Just Global, and Jonathon Palmer, LinkedIn, as they discuss why high-quality creative and bravery can drive four times profit, and how to do it. Including: </p><br><p>-       Winning the battle for peripheral attention</p><p>-       How brands signal value to buyers</p><p>-       Embracing the role of emotion in B2B</p><p>-       The com...

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