
Episode #336
Episode 336 The Assessment Advantage with Maeve Ferguson (Part 1)
John's guest on the show is Maeve Ferguson, a thought leadership advisor and executive coach who helps thought leaders turn their intellectual property (IP) into powerful assessments that generate leads, attract clients, and build proprietary data that creates a real moat around their businesses. Maeve shares how a serious illness that left her bedridden for about four years completely changed the way she looked at work, success, and life. They also talk about the realities of entrepreneurship, why relationships matter in business, the importance of making things easy for your audience to understand, and why Maeve focuses on working with people who have real, well-developed intellectual property. About Maeve Ferguson: Northern Ireland-based strategist working with bestselling authors, 7-10 figure thought leaders, and the world's most established experts. Former EY consultant. Former private equity director. Now the architect behind a new category of business asset that most experts do not yet know exists. Listen to this episode to learn more: [00:00] - Intro [01:40] - Maeve's bio [03:06] - Maeve's journey from steeplechase to Ernst & Young (EY) [06:37] - The realities of entrepreneurship [10:50] - Why Maeve moved from Ernst & Young to private equity [12:35] - How a virus left her bedridden for about four years [14:24] - How the illness affected her family and loved ones [16:42] - How she protects her health and avoids repeating old patterns [17:48] - Learning about lead generation, sales, and business world [22:14] - What EY, PE, and IP mean [23:16] - John's coaching note on clear communication [25:16] - Why Maeve chose to work with thought leaders [27:52] - How Maeve finds and attracts high-level clients [28:50] - Why relationships and people matter more than status or image [32:42] - What is Agentic AI? [35:21] - Ontology and how to find real bottlenecks in your business NOTABLE QUOTES: "I pay a huge amount of importance on the relationships that I build and how I connect with people, and making sure that I always give before I get. So, yeah, about 50% of our business is from clients referring other people into us after working with us." "If you can be a champion at anything, I don't care how old you are … If you're a champ, you're a champ. Period." "Entrepreneurship is not for everybody … There are a lot of people who are running companies as hobby businesses and they would be better in a job." "If I were approached by a company that wanted to sponsor the show, if they didn't have a product or service that I used, I would not accept the money. Because if I don't believe in that, how could I possibly promote that?" "You gotta slow down to speed up." "The numbers never lie." USEFUL LINKS: https://www.maevefergusonconsulting.com/ https://www.linkedin.com/in/maeveferguson/ https://www.instagram.com/iammaeveferguson/ https://substack.com/@maeveferguson https://www.youtube.com/@maeveferguson CONNECT WITH JOHN Website - https://iamjohnhulen.com LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen X - https://x.com/johnhulen YouTube - https://www.youtube.com/@iamjohnhulen EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/






