
Episode #73
Mathew Goggin, 7 Mile Beach (Part Two)
Remarkable Regional Business – Episode 48 (Part Two) Guest: Mathew Goggin Business Name: 7 Mile Beach Website: https://www.7milegolf.com.au/ He did the project management. He ran the Instagram. He recorded the podcasts. He did all of it himself. And the course still ended up rated number three in Australia before it had been open six months. In Part Two of this conversation on Remarkable Regional Business, Caleb Maxwell continues the discussion with Mathew Goggin, founder of 7 Mile Beach Golf in Tasmania. The conversation moves into the origin story behind the project, how Mat went from professional golfer to golf course developer, and the business thinking behind what is shaping up to be one of the great golf destinations in the world. Mat also talks through the second course now under construction, the membership model he is moving towards, the partnerships being built with Hobart's best hotels and local Tasmanian producers, and why he still has a bottle of wine he hasn't opened yet because he believes the moment to celebrate is still to come. Topics Covered / The second course and the vision for 36 holes How King Collins Dormer, a group whose first project outside America this will be, are now clearing land for the north course, and what 36 holes makes possible from a business model perspective. / The membership model and how it changes everything Why a membership base can cover half the operating costs before a single green fee is collected, and the careful balance between member exclusivity and resort play. / How 7 Mile Beach achieved its ranking so quickly What Mat did from a marketing standpoint entirely on his own, why it worked, and how the course was winning polls for the world's best golf logo before it had even opened. / Unreasonable hospitality as a business philosophy Why the experience a person has matters more than the green fee they paid, and how every partnership from Sullivans Cove Whisky to The Tasman hotel is chosen to maintain that standard from the moment someone arrives in Hobart. / How 7 Mile Beach is lifting the whole region Why local golf courses are now having their record green fee months and what that has to do with what Mat built. / Business wisdom from a first time developer Know every part of your business inside out. If the thing you are underpinning is not world class you are wasting your time. And yes, Mat still cannot work the point of sale system. Watch Part One to hear what makes the course itself so special, who designed it, and the construction challenges of building something world class on Tasmanian sand dunes. // Links https://www.7milegolf.com.au/

