Reporters and Reported

Trainee journalists at Cardiff University interview key people in the broadcast, news and magazine industries.

Reporters and Reported is a news podcast hosted by Cardiff JOMEC, with 45 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Cardiff JOMEC hosts Reporters and Reported, a news show with 45 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #8

  RIZWANA HAMID

  Jul 2, 202615 minS2

  Rizwana Hamid, Director of the Centre for Media Monitoring, discusses the evolution of Muslim representation across print and broadcast journalism. She reflects on the rise of GB News, the debate around Ofcom regulations and media framing during the Gaza conflict. Timestamps 00:53 => The Evolution of Muslim Representation in UK Media Rizwana Hamid discusses the changing landscape of reporting on Islam since 1988, comparing early coverage of race relations to post-9/11 scrutiny and modern right-wing commentary. 02:45 => The Role of Regulators 04:15 => Media Framing: Gaza, Social Unrest, and Language Choice An analysis of headline structures, contextual accuracy, and the terminology used to describe political activists. 06:40 => Newsroom Diversity and Editorial Decision-Making Why simply hiring more Muslim or diverse journalists isn't enough if editorial policies don't change, and the need for diversity in senior, decision-making positions. 08:15 => Assessing Recent Trends in Media Relations You can follow the Cardiff MA Journalism students on socials: Broadcast course @cjsnewscardiff News course @cardiffiannews & Magazine course @maglabcardiff.

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  Episode #7

  WILL HAYWARD

  Jul 1, 202615 minS2

  Political journalist Will Hayward discusses his non-traditional route into media and the unique Welsh political landscape. He highlights how the English media can misinterpret Welsh issues and why independent scrutiny is vital. This episode was hosted by Caitlin van der Waag & Ella Lewis-Davidson. Timestamps 0:33 => The Influence of Jeremy Bowen on Will’s Career Will explains how a university talk by the BBC's Jeremy Bowen inspired his career, and why he chose politics over war reporting to safely make a meaningful difference. 1:47 => From Personal Trainer to Political Reporter Reflecting on his non-traditional route into journalism, Will describes running a fitness business for five years before pursuing a career “questioning those in power”. 2:55 => The Reality of Public Understanding in Wales A breakdown of why political awareness in Wales has historically been low, and how Brexit and the pandemic transformed former First Minister Mark Drakeford into a highly recognisable figure. 4:25 => Wales vs. Scotland and the Difference of Mentality Between Nations 6:12 => How London Media Views Welsh Politics An analysis of why Westminster-based media outlets view Welsh political events through “the prism of an English audience”, and how next year's Senedd elections might shift that attention. 7:45 => The Senedd Elections: Is Wales a Testing Ground for Reform? 9:30 => Breaking the Border Barrier as a Non-Welsh Reporter Addressing the personal challenge of covering Wales as an outsider, Will outlines the importance of cultural immersion and local relevance in storytelling. 11:03 => Independent Journalism V.S Public Service Journalism Why automatic right-of-reply comments don't always help his stories, and why extraordinary political claims demand extraordinary levels of scrutiny. 12:26 => Deconstructing the Immigration Debate in Wales A nuanced look at how social media algorithms exploit legitimate frustrations over housing, healthcare, and underfunding by misdirecting blame onto minority groups. You can follow the Cardiff MA Journalism students on socials: Broadcast course @cjsnewscardiff News course @cardiffiannews & Magazine course @maglabcardiff.

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  Episode #6

  OLLE ZACHRISON

  Jul 1, 202612 minS2

  The BBC’s Head of News AI Olle Zachrison explains how public service media uses AI to automate transcription, translation and formatting. On the other hand reserving human judgment for sourcing, verification and editorial decisions. This episode was hosted by Sarah Van Hecke & Millie Hughes. Timestamps 0:52 => Where AI is Delivering Real Value Olle breaks down the current "productivity wins" at the BBC, from language translation for the World Service to transcribing and converting text formats. 1:49 => Lessons from the Nordics How Olle’s background in the digitalized Swedish media landscape helps him navigate the massive scale of the BBC. 2:54 => Should AI always be disclosed? 4:42 => Journalism vs. Information Production How the BBC focuses on using technology to free up journalists for creative and original reporting. 5:43 => Combating AI Distrust Addressing the "misinformation" stigma: Why the BBC will never be an "AI company" and how the focus must remain on the content, not the tool. 7:46 => AI to Improve Accessibility The trade-offs of using automated systems and the ongoing debate over quality vs. error rates. 8:31 => Which tasks should always remain human? Assessing newsworthiness, talking to sources, and double-checking facts: The core journalistic tasks that can never be delegated to an algorithm. 9:39 => What about Jobs? Olle reflects on his 20-year career to explain why AI is more likely to change roles, rather than simply reducing them. 11:08 => Most Important Traits for New Journalists You can follow the Cardiff MA Journalism students on socials: Broadcast course @cjsnewscardiff News course @cardiffiannews & Magazine course @maglabcardiff.

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  Episode #5

  RICHARD SAMBROOK

  Jul 1, 202612 minS2

  Former BBC News Director Richard Sambrook reflects on his career, from the fall of the Berlin Wall to the political pressures of the Iraq War, whilst exploring the enduring need for impartiality and digital safety. This episode was hosted by Lexie Gutteridge & Louisa Phillips. Timestamps 0:34 => From Merthyr to the BBC Richard reflects on his early career starting in local South Wales newspapers and how a desire for a challenging, ever-changing life led him to the BBC. 1:49 => The Process of Impartiality Why objectivity is more than just a concept: checking facts, using two sources, and maintaining fairness in a more politized world. 4:00 => Reporting on the Berlin Wall Lessons from the ground: How covering this key moment in history taught Richard to report from the "public's point of view" rather than just the official narrative. 5:28 => The Iraq War & Political Pressure Inside the controversy: Navigating the BBC's role during a time when the UK was divided over the decision to go to war. 6:46 => The Andrew Gilligan & The Today Programme Richard discusses the fallout of the Iraq dossier report, the editorial mistakes whilst defending the fundamental truth provided by the whistle-blower. 7:36 => Digital Hygiene for Journalists Why must modern reporters be purposeful about their digital footprint and the vanishing nature of privacy. 9:22 => Physical Safety in Conflict The evolution of safety protocols: Managing risks in war reporting in an increasingly dangerous global environment for the press. 10:08 => The "Lateral" Career Path Why shorthand isn't enough anymore: Richard on building a wide range of digital, video, and audio skills to stay competitive. 11:26 => Relentless Curiosity Richard explains why the most essential trait for any journalist remains the constant drive to ask "why?" and "what's next?" You can follow the Cardiff MA Journalism students on socials: Broadcast course @cjsnewscardiff News course @cardiffiannews & Magazine course @maglabcardiff.

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  Episode #4

  SARAH MARSHALL

  Jul 1, 20268 minS2

  Condé Nast’s Sarah Marshall discusses how luxury media brands balance global identity with local storytelling. She highlights audience-first problem-solving and explains why she favours niche expert writers over generalists. This episode was hosted by Dafydd Middleton & Jessica Lee Fotheringham. Timestamps 0:39 => The "Less is More" Strategy Sarah discusses Chloe Malle's new vision for Vogue USA: focusing on high-quality, deliberate content to build loyalty in a world of information overload. 2:02 => Global Brand, Local Voice How Vogue balances its global prestige with local stories, highlighting the massive success of Vogue India and its focus on Bollywood. 3:32 => Defining Audience Needs Understanding "The World" vs. "Fashion Week": How journalists should seek to solve problems for their readers. 4:28 => Journalism vs. AI Why AI can't replace on-the-ground reporting or trust-based storytelling, and how to find opportunities in today’s landscape. 5:44 => Specialists vs. Generalists Inside the world of Condé Nast: Why the company favours magazine specific “expert writers” for brands like GQ and The New Yorker rather than journalists who write for everything. You can follow the Cardiff MA Journalism students on socials: Broadcast course @cjsnewscardiff News course @cardiffiannews & Magazine course @maglabcardiff.

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