Response Drivers

This is the the Response Drivers podcast, where we feature top marketing minds and dig into their inspiring stories. Learn how these leaders think and find the big ideas to push your results and sales to the next level.

Response Drivers is a business podcast hosted by Rick Rappe, with 29 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Rick Rappe hosts Response Drivers, a business show with 29 episodes published.

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  Response Drivers

  Direct Mail Winning Strategies Revealed With Rick Rappe

  May 1, 202619 minS0

  <p>Rick Rappe is the President and Owner of RPM Direct Marketing, a Seattle-based agency specializing in direct mail strategy, testing, and optimization. With over 30 years of direct mail marketing experience, Rick has developed and managed some of the largest performance‑driven sales channels in the country. Under his leadership, RPM delivers measurable, results‑oriented direct mail campaigns. Before RPM, he held senior roles at HackerAgency and led AT&T's direct mail programs for over a decade.</p> <h2>In this episode…</h2> <p>Direct mail has a reputation for being slow, complex, and hard to crack. But when it works...

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  Response Drivers

  Modern Credit Union Marketing Tactics With Mike Rosenberg

  Apr 7, 202638 minS0

  <p>Mike Rosenberg is the Vice President of Marketing at Columbia Credit Union, where he leads marketing strategy, engagement, and high-impact initiatives. A results-focused marketing leader, he is known for driving growth through data-driven decision-making and integrated campaigns. Mike has been recognized as a Portland Business Journal 40 Under 40 honoree for his modern approach to brand building and leadership. He is also actively engaged in community initiatives and committed to helping members achieve better financial outcomes.</p> <h2>In this episode…</h2> <p>Marketing today isn't about choosing the right channel — it's about knowing where to focus your efforts when everything seems...

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  Response Drivers

  Building Resilient Teams and Businesses With Devin Koch

  Mar 31, 202643 minS0

  <p>Devin Koch is the Founder and Chairman of Teamswell, a company specializing in nearshoring talent solutions to help businesses scale by hiring skilled professionals in nearby time zones. He is also the CEO of Oasis Broadband, a provider of wireless internet services for rural and underserved communities. With decades of experience as an entrepreneur, Devin has built and managed technology, consulting, and telecommunications businesses, focusing on innovative solutions and customer-centric operations.</p> <h2>In this episode…</h2> <p>Building a resilient business isn't about avoiding change — it's about learning how to thrive through it. So what does it really take...

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  Response Drivers

  Resilience, Leadership Growth, and Navigating Technological Change With Nathan Whittacre

  Feb 4, 202644 minS0

  <p>Nathan Whittacre is the Founder and CEO of Stimulus Technologies, a managed IT services provider delivering IT support, cybersecurity, business internet, and VoIP solutions. Founded in 1995, Nathan has grown Stimulus from a garage startup into a trusted tech partner serving hundreds of organizations across the US. With over 30 years of technology and entrepreneurial experience, he is also the author of The CEO's Digital Survival Guide and hosts the Stimulus Tech Talk podcast, sharing his expertise on technology, cybersecurity, and leadership.</p> <h2>In this episode…</h2> <p>Running a business today can feel like trying to keep your footing while...

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  Response Drivers

  Using Psychology To Optimize Customer Experience and Marketing Effectiveness With Mark Levy

  Oct 28, 202531 minS0

  <p>Mark Levy is the Head of Consumer Product & Customer Experience at a leading US fiber internet provider connecting millions of homes and businesses with high-speed broadband. With over 25 years of experience driving product innovation and digital transformation at companies including Comcast, AT&T, Nokia, and Jaguar Land Rover, he has established himself as a thought leader in CX. His authored works include The Psychology of CX 101, The Accountability Team Handbook, and 365 Days of Accountability. In addition, he publishes two popular newsletters — Decoding Customer Experience and DCX AI Today, which are read by CX leaders around the world.</p> <h2>In this...

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