Responsibly Different™

We started Responsibly Different™ in 2020 as a way to document Campfire Consulting’s journey toward B Corp certification and explore how business could be used as a force for good. Since then, the show has evolved through different seasons and series, each looking at responsibility from a different angle across business, media, culture, and impact. Our latest series, Responsibly Human , explores what happens as more of the world becomes measured, modeled, and automated. Hosted by Chris Marine, founder and CEO of Campfire Consulting , an independent media strategy, planning, buying, and measurement agency, the series brings together researchers, technologists, marketers, creators, and leaders to explore what actually moves people, earns trust, shapes behavior, and makes something feel made for us instead of simply delivered at scale. From media and advertising to culture, business, AI, and decision-making, each con

Responsibly Different™ is a society podcast hosted by Campfire Consulting, with 156 episodes on record and a Required Pod Score of 80.

Campfire Consulting hosts Responsibly Different™, a society show with 156 episodes published.

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  Episode #2

  What the Data Misses About Being Human with Dr. Ram Singh

  Sep 24, 202658 minS12

  In this episode, Chris sits down with Dr. Ram Singh, CEO & Founder of EtaKor, to unpack what happens when we start trusting the numbers more than the people behind them. They explore why familiar metrics like ROAS can create false confidence, what gets lost when models treat human behavior as predictable, and why the most important signals are often the ones we dismiss as noise. The conversation moves beyond measurement itself into a bigger question about judgment. As AI gets better at finding patterns, what still requires a human to challenge the answer, add context and recognize when the data is telling only part of the story? Ram also shares why he believes measurement should be a vehicle, not the destination, and why uncertainty, critique and empathy may be some of the most important tools marketers have left. Learn more about EtaKor at etakor.ai . The special humans making this possible Dr. Ram Singh, Guest Chris Marine, Host Pip Kolmar, Producer Caili Elwell (Just a Girl Productions), Producer Cover Art Illustrated by Naretiv Song, “Under The Night Sky” by Kevin Matley The Responsibly Different™ Podcast is inspired by the original producer/host Benn Marine of The Rising Kind. And to David Gogel, Kelly Gadsby, Aidan Clark, Shea Hendricks, and the entire team at Campfire, along with the clients who trust us with their work, thank you. Your partnership makes it possible for us to tell stories like these, and to help tell yours too. Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text) Learn more about Campfire Consulting Visit the Responsibly Different™ Shop where profits go back to nonprofit organizations. Wear your spark on your sleeve.

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  Episode #1

  The Ethics of Understanding People with Thomas Kennon

  Sep 10, 20261h 5mS12

  Thomas Kennon is a professor at New York University, longtime strategist, and author with his latest book The Bigger Leap: An Ethics of NextCapitalism . He has spent decades studying audiences, strategy, and what makes people actually do what they do. But the deeper his work went, the bigger the question became. What if the problem in business isn’t that we lack insight, but that we keep using better insight to optimize for the same old outcomes? In this conversation, Thom and Chris explore the ethics behind how businesses understand and influence people. They move through the difference between growth and thriving, fairness and kindness, community and extraction, and trust and fear. They talk about whether love belongs in business, why sophisticated research still requires human interpretation, and what happens as AI becomes increasingly capable of finding patterns in human behavior. The question running underneath it all is simple, even if the answer isn’t. If we understand people better than ever, what responsibility comes with that understanding? And when the models get smarter, what still belongs to us? The special humans making this possible Chris Marine, Host Thomas Kennon, Guest Pip Kolmar, Producer Caili Elwell (Just a Girl Productions), Producer Cover Art Illustrated by Naretiv Song, “Under The Night Sky” by Kevin Matley The Responsibly Different™ Podcast was inspired by the original producer/host Benn Marine of The Rising Kind. And to David Gogel, Kelly Gadsby, Aidan Clark, Shea Hendricks, and the entire team at Campfire, along with the clients who trust us with their work, thank you. Your partnership makes it possible for us to tell stories like these, and to help tell yours too. Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text) Learn more about Campfire Consulting Visit the Responsibly Different™ Shop where profits go back to nonprofit organizations. Wear your spark on your sleeve.

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  Responsibly Different™

  The Night Late Night Went Quiet: The End of Colbert's Late Show and Who Really Funds What You Watch

  May 21, 202627 min

  When CBS canceled The Late Show with Stephen Colbert - the #1, Emmy-winning show in late night - they called it "purely a financial decision." Chris Marine isn't so sure. In this special Fireside episode, the Campfire founder and CEO traces the story most coverage skips: how your attention becomes advertising dollars, how those dollars decide what gets made and what gets killed, and why the cancellation of one late-night show is really a signal about media consolidation, press freedom, and power. Drawing on his time in a newsroom, on the buy side, and on the sell side of media, Chris connects the dots between the $16M Paramount settlement, the Skydance merger, the Jimmy Kimmel boycott, the rise of retail-media giants like Amazon and Walmart, and the research on what happens to communities when journalism disappears. It's part tribute, part wake-up call, and an honest look at the power you hold every time you choose where to point your eyes. This one's personal. Pull up a seat by the fire. Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text) Learn more about Campfire Consulting Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.

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  Responsibly Different™

  Super Bowl 60, Ads That Stuck

  Feb 9, 202635 min

  What actually sticks the morning after the biggest media night of the year? We gathered the Campfire team to break down Super Bowl 60 through a marketer’s lens. The ads, the halftime energy, and the strange alchemy that turns a 30-second spot into a real cultural moment. Instead of tallying celebrity cameos, we dig into why some ideas pulled people off the couch and into the experience, while others faded the second the game came back on. From Coinbase’s polarizing karaoke moment that engineered participation, to the growing use of AI, de-aging, and digital resurrection that left many viewers uneasy, we explore where innovation worked and where it missed the human mark. We also spotlight ideas built for utility and momentum. Liquid I.V.’s bathroom blitz, Ring’s lost-dog rescue, and brands that extended beyond the broadcast with puzzles, takeovers, and lead-up campaigns that turned Sunday night attention into Monday conversation. The halftime show sparked its own debate, reminding us that when millions are watching with divided attention, clarity beats complexity. The takeaway is simple. Whether you’re planning national or local, B2C or B2B, the brands that win are the ones that build for participation, design ideas that travel, and respect the medium they’re showing up in. Sometimes the message matters less than how people experience it together. If you enjoyed the conversation, follow the show and share this episode with someone who loves marketing, media, sports, culture, or all of the above. Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text) Learn more about Campfire Consulting Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.

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  Responsibly Different™

  Why Bold Ideas Still Matter: Authentic Storytelling with Words From The Woods

  Nov 21, 202530 min

  In this episode of Fireside , Campfire Consulting’s Founder & CEO Chris Marine and Head of Strategy David Gogel sit down with Meranne Behrends and Luke Behrends, founders of Words From The Woods — a Portland, Maine creative agency known for bold ideas, human-centered storytelling, and work that resonates far beyond the algorithm. Together, we explore why bold creative thinking still matters in a world obsessed with metrics, dashboards, and constant optimization. We dig into what happens when you return to the heart of storytelling, lead with curiosity instead of ego, and protect the human element that often gets lost when everything becomes a data point. We also reflect on nearly eight years of growing alongside each other — from early shared clients to the trust, honesty, and no-nonsense collaboration that has shaped our work ever since. It’s the kind of advertising partnership that reminds you why this industry can be meaningful, and why the relationships behind the work matter just as much as the work itself. If you’re interested in creative strategy, brand storytelling, media planning, or simply what it takes to build genuine partnerships in this industry, this conversation is one worth pulling up a chair for. You can learn more about Words From The Woods and explore their work at: https://wftw.me Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text) Learn more about Campfire Consulting Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.

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