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business
Hosted by Ryan Rogers & Isaac Brody · business · EN · 32 episodes
Join us on The Retail & Social: Explaining the Connection Podcast as we exchange ideas and explore the intersection of selling CPG brands at retail and leveraging the power of social media.Born from a conversation between a former buyer at Target and the owner of a social media agency, we dive into captivating conversations and insights from subject matter experts representing different personas within the CPG industry.
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Signup to Generate a PitchRetail and Social: Exploring The Connection is a business podcast hosted by Ryan Rogers & Isaac Brody, with 32 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Ryan Rogers & Isaac Brody hosts Retail and Social: Exploring The Connection, a business show with 32 episodes published.
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Retail and Social: Exploring The Connection
Returning guest Jane Phelps! Jane Phelps, an expert in SEO and AI search. She shares insights on how brands can optimize for AI search results, the importance of structure and trusted sources, and the evolving landscape of digital marketing in the age of AI.
Retail and Social: Exploring The Connection
Knicks win! In this episode, we catch up with lifelong New York Knicks fan and Marketing superstar Nick Jezarian, After Isaac and Nick bask in the glory of a Knicks championship, Nick shares his extensive experience in media and branding, offering insights on how small brands can leverage modern media tools, craft compelling stories, and build a distinctive voice to stand out in a fragmented advertising landscape. We also discuss leadership, team culture, and the importance of storytelling in marketing.
Retail and Social: Exploring The Connection
Brent Sisco the former President of Dumpling Daughter joins us to share how Dumpling Daughter went from three restaurants to 5,000 grocery doors nationwide — and what it really takes to build a frozen CPG brand from scratch. A few topics we covered: How COVID pivot turned a restaurant group into a CPG brand, the brutal realities of cold chain logistics, when to graduate from DSD distributors to national players like KeHE and UNFI, and how to think about Pop-Up Grocer, influencer spend, and social ROI as a growing brand.
Retail and Social: Exploring The Connection
George Milton and Erin Link, co-founders (and real-life couple) of Yellowbird Foods, joined us to share the story behind one of the most recognizable hot sauce brands on shelves today. What started as a kitchen passion project turned into a brand now sitting in nearly 18,000 retail doors across the US. In this episode: How George and Erin built Yellowbird from the ground up as a couple, and what actually makes it work Why Austin was the right place at the right time The "business moves at the speed of trust" philosophy and why George hired his best friend of 30 years as his first sales guy When and why George stepped back from the CEO role How Yellowbird thinks about food service as a brand marketing channel, not just a revenue stream George's ongoing experiment with cutting out alcohol — and why he thinks it doesn't have to be a big deal Find Yellowbird at yellowbirdfoods.com and follow George on LinkedIn and his Substack, Gross to Net.
Retail and Social: Exploring The Connection
<p>John Waller shares his journey through the consumer packaged goods (CPG) industry, highlighting his experiences from mentorship to starting his own brand, Humble Nut Butter. He discusses the challenges of navigating the CPG landscape, including working with distributors and the decision to shut down his business. John reflects on the lessons learned throughout his entrepreneurial journey and offers valuable advice for aspiring founders. He also touches on his current role at Lunr Capital and the importance of community engagement. Lastly John and Ryan discuss all things MN and Minneapolis, in light of recent events.</p>
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