
Episode #22
Cutting Through The Bull Shit: Hard Truths on Retail Hiring and Marketing
Companies have more data and technology than ever, so why do they get marketing so wrong so often? In this episode of Retail OCD, one of the top fractional CMO's in the country, Bruce Millard (Empire Today, Big Lots, Safelite) and top e-commerce recruiter Harry Joiner break down what actually separates winning marketers and leaders from the rest. Topics include: the hidden job opening most CEOs miss when hiring a CMO, why your FAQ page is lying to your customers, the 80/20 math behind customer loyalty, and Warren Buffett's litmus test for spotting A-players. Bruce also previews his new book, Cutting Through the Bullshit: A Marketing Leader's Guide to Surviving and Thriving in Chaos.






