
RETHINK RETAIL
Retail Media's Investment Gap and How to Close It
Introducing Media Mondays. A new Rethink Retail series going inside the real strategies, real numbers, and real people building retail media from the ground up. In our debut episode, host Drew Cashmore, Chair of the Media in Retail Community, sits down with Austin Leonard, Vice President and General Manager of DG Media Network, to break down what it actually takes to build a retail media network and where this industry still has room to grow. INSIDE THE EPISODE: Retail media hasn't caught up to the rest of the investment story Core retail IT and martech have seen serious capital flow into them for years. Retail media hasn't seen the same investment yet, despite the precedent for it elsewhere. Proving this industry's importance, and its room to grow, is a job the whole space needs to take on together. This job isn't like other media jobs, and that's the point Coming from traditional media into retail media means rolling up your sleeves and learning an entirely different business, fast. The advice for anyone stepping into the space: be patient and impatient at the exact same time. 21,000+ stores aren't just footprint; they're the product Physical scale is the differentiator, not a byproduct. Leaning into what makes a retailer's stores unique shapes entirely different media products, and finding that "secret sauce" matters more than copying what works somewhere else. Listen above to hear how Austin is building Dollar General’s Media Network playbook, one investment, one hire, and one differentiator at a time





