Revenue Marketing Raw

B2B marketing has a credibility problem. Most marketers can’t tell you their pipeline contribution. Most CMOs are one quarter from being replaced. Most marketing teams are operating at 20% capacity and don’t even know it.Revenue Marketing Raw is the podcast that says what every marketing leader is thinking but not saying out loud. Hosted by Jeff Pedowitz, founder of The Pedowitz Group, and Debbie Qaqish, the original architect of the Revenue Marketing movement, every episode tackles one uncomfortable truth about how B2B marketing actually works — and how to fix it.No fluff. No vendor pitches. No best-practice clichés. Just two of the most-cited voices in revenue marketing dissecting the problems with attribution, MQLs, MarTech bloat, AI adoption, sales alignment, AEO, and the changing role of the CMO in an AI-first world.If you run marketing, work in marketing ops, sit on a revenue team, or sell into one — this is the show that helps you stop being the cost center and start being th

Revenue Marketing Raw is a business podcast hosted by Unknown Host, with 48 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Revenue Marketing Raw, a business show with 48 episodes published.

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  Episode #48

  Season 1. Episode 48. Marketing Just Lost the Customer Record. Nobody Sent a Memo.

  Aug 4, 202622 minS1

  Databricks entering the CDP market with agents raises a question most marketing leaders have never had to answer: if customer data does not live in marketing, does marketing still own the customer? Jeff Pedowitz and Dr. Debbie Qaqish break down why marketing has always been a second-class citizen for data access, why the data lake created new silos instead of removing them, and what happens when IT controls a consumption-based contract for the data marketing needs to do its job. They also name the gap nobody has solved: no martech system on the market accurately captures what happens across a B2B buying committee, and most of what matters there was never digital in the first place.

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  Episode #47

  Season 1. Episode 47. 95% Are Using AI. 61% Are Getting Nothing.

  Jul 28, 202624 minS1

  95% of B2B marketers are using AI but fewer than four in ten say it's actually working, and that gap is not a tools problem. Teams are throwing AI against the wall with no strategy, no training, and no defined metric, the same way they approached ABM and marketing automation before it. Meanwhile the buying committee has grown to 11.2 people and 68% of searches end without a click, so the marketers winning right now are the intentional ones: pick one use case, baseline it, measure the delta, and build a culture where it's safe to fail forward. https://vimeo.com/1213650471?share=copy&fl=sv&fe=ci

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  Episode #46

  Season 1. Episode 46. What B2B Marketers Can Learn from Fanatics Fest: Turning Customers into Raving Fans

  Jul 21, 202624 minS1

  Jeff returns from Fanatics Fest in New York with lessons B2B marketers can steal from the world's largest sports merchandise retailer. Fans paid to enter, paid again to engage, and left more loyal than ever. Jeff and Debbie break down what made it work: immersive fan-first experiences, multi-floor booth design that rethinks the same footprint, client Joe Hollywood's 15-hour live broadcast and instinctive read of his audience, and an omni-channel flywheel where content was created, broadcast, and consumed in real time. The Monday morning challenge for every CMO: stop thinking customers, start building raving fans.

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  Episode #44

  Google Just Killed the Lead Form. Most Marketers Are Still Optimizing It.

  Jul 7, 202622 minS1

  Google's new agentic search conversations are quietly eliminating the lead form as the default entry point in B2B buying. Jeff and Debbie unpack why AEO and large language models already made gated content a liability, why the MQL may be the next metric to go, and why marketing and sales have to redesign how they earn credit for pipeline when buyers never visit a website or fill out a form. They also dig into what happens to entry level roles like BDRs as AI absorbs the qualification layer, and why the companies with the least legacy process stand to gain the most.

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  Episode #43

  Better Faster Cheaper Is Dead. Using AI to Drive Revenue

  Jun 30, 202625 minS1

  Most marketing teams are using AI to do the same work faster and cheaper. Jeff Pedowitz and Dr. Debbie Qaqish make the case that this is a trap. The future does not belong to the marketing organization that can use AI. It belongs to the one that uses AI to drive credible revenue. In this episode, Jeff and Debbie move past prompting and basic content generation and lay out roughly ten concrete ways marketers can point AI directly at the revenue equation. They cover using AI to broker real alignment between sales and marketing, mining sales call transcripts to capture the true voice of the customer, pulling scattered reports into a single dashboard a CMO can actually talk to, building account-level and predictive scoring models that have not been touched in twenty years, and the emerging role of the marketer as an AI workflow architect. They close with agentic commerce and the comeback of in-person events, including a few ideas for AI at the booth that are equal parts useful and fun. If your team is still treating AI as a productivity tool, this one is your push to open the throttle. Remember: today is the worst AI will ever be.

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