Revenue Problem Solvers

Revenue Problem Solvers is the sales and revenue leadership podcast for founders, executives, and operators who are done with generic advice.One question drives every conversation: what's the most significant revenue initiative you've ever led, or the most challenging problem you've solved or are currently solving?The conversations span the entire GTM function from sales, marketing, ops, CS, product, leadership, and AI. Real stories. Specific lessons. No filler. New episodes weekly.

Revenue Problem Solvers is a business podcast hosted by Operationalize, with 60 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Operationalize hosts Revenue Problem Solvers, a business show with 60 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #32

  How Bad Hiring Creates Customer Churn | Mark Grimwood

  Aug 14, 202647 minS2

  There's a job title at Salesforce that doesn't exist anywhere else, and once you hear what it does, you'll wonder why every company doesn't have one. Mark Grimwood spent almost two decades at Salesforce, rising from corporate recruiter to SVP of Recruiting for the company's entire global sales organization. Along the way he held a role most people have never seen: VP of Recruiting for Global Customer Success. Recruiting and customer success, one job. Mark and Karl dig into a question most revenue leaders never ask: is hiring actually the first stage of customer success, not just a department that feeds it? They cover where AI genuinely helps in recruiting and where it still falls short, what quality of hire really means beyond a vanity metric, and a live diagnostic for one of the most common blind spots in sales leadership: figuring out whether a struggling rep is a bad hire or just sitting on a bad book of business. Mark also breaks down a redeployment number most companies never track, and why high turnover might actually signal a healthy organization, not a broken one. If you lead a sales team, sit in RevOps, or run talent acquisition, this one will change how you think about your next hire. Connect with Mark on LinkedIn, he's active there and always up for a conversation on this stuff. This episode is brought to you by Virtual Causeway. Visit virtualcauseway.com and mention the show for a special rate.

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  Episode #31

  He Signed the Offer. Two Weeks Later Came the Layoffs. | Steve Shauck

  Aug 7, 202655 minS2

  Two weeks into a new CRO role, Steve Shauck got the call: they were doing a layoff. Not exactly what the recruiting process had promised. In this episode, fractional CRO Steve Shauck sits down with Karl Ortmann to unpack what happens when the company you were sold doesn't match the company you land in. Steve has run global sales teams at GE Digital and Oracle, led two successful PE-backed exits, and now works as a fractional CRO for founder-led B2B companies scaling toward their next stage of growth. He breaks down what a real due diligence package should actually include, why forecasts can hide the truth that actuals reveal, and how he rebuilt a broken revenue team without losing the people worth keeping. Karl and Steve also dig into the executive recruitment landscape right now, including a growing wave of recruiter identity fraud, why some recruiters have become accidental gatekeepers to great candidates, and Steve's case for hiring curious generalists over disengaged specialists. If you're evaluating a new leadership role, sitting inside a team that needs rebuilding, or just want a clearer read on how to protect yourself during the hiring process, this conversation is packed with things you can actually use. This episode is brought to you by Virtual Causeway, helping B2B companies get found earlier in the buying process by the right people through the right channels. Visit virtualcauseway.com and mention the show for a special rate.

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  Episode #30

  Why Growth Stalls Even When You're Doing Everything Right | Michael Kleinmann

  Jul 31, 202651 minS2

  You're hitting your numbers. Then you hit a wall, and nothing you try seems to move it. Michael Kleinman has seen this exact wall before, and he knows why most founders never get past it. Michael built Fresh Pair from a New York City apartment into an 8-figure retailer with over 30,000 SKUs before selling it in 2011, then built one of the most-read editorial platforms in men's apparel with Underwear Expert. Before content marketing was even a category, he invented a national holiday just to win at SEO. Now he runs Powered by MK (mkinc.com), where he fixes the operational chaos quietly capping revenue for D2C and subscription brands. In this episode, Michael breaks down a real client story: a decade-old company running one brand across three separate websites, doing every task by hand, three times over, for years. He explains how he found it, fixed it, and grew the client's US revenue 100 percent and Amazon revenue 333 percent in 15 months, all while gross profit went up instead of down. If you've ever felt like you're doing everything right and still not growing, this conversation will change where you look first. This episode is brought to you by Virtual Causeway. If your sales team is spending more time chasing than closing, that's a discovery problem. Virtual Causeway helps B2B companies get found earlier in the buying process by the right people through the right channels. Visit virtualcauseway.com and mention the show for a special rate.

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  Episode #29

  Enterprise AI Without Guardrails? Here's What Happens | Michael Lamb

  Jul 24, 202653 minS2

  Your team is already using AI right now, without your permission, without IT knowing about it, and without any guardrails on what data is walking out the door. Michael Lamb, Senior Director of Marketing Technologies at Mitel, has spent the past year leading digital integration through four major acquisitions while building the framework that governs how Mitel's marketing teams use AI. On this episode, Mike breaks down why most enterprise AI rollouts produce inconsistent, forgettable output, and why the fix isn't a better prompt, it's a shared skills foundation the whole team draws from. He walks through a live test where his team fed an AI a photo of a sausage as design inspiration and uncovered roughly 30 unstated assumptions the AI made on its own, the same blind spot that quietly produces generic content across every company using the same tools. If you're a revenue leader, CMO, or marketing operations lead who suspects your team is already deep into AI without a real framework behind it, this conversation gives you a practical model for governance that speeds teams up instead of slowing them down. For more from Mike, find him on LinkedIn. This episode is brought to you by Virtual Causeway. If your sales team is spending more time chasing than closing, Virtual Causeway helps B2B companies get found earlier in the buying process by the right people through the right channels, resulting in fewer cold calls and pipeline that moves faster. Visit virtualcauseway.com and mention the show for a special rate. This is the Revenue Problem Solvers Podcast, built for revenue leaders who aren't afraid to say they're stuck and need a real answer.

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  Episode #28

  Your Messaging Is Losing You Deals and You Don't Know It | Nima Chadha

  Jul 17, 202642 minS2

  Ask five people at your company what you actually do. If the answers don't match, your messaging is broken, and it's costing you pipeline. Nima Chadha, CMO at Venti Group and founder of Offload Marketing, has spent her career fixing exactly this problem for companies working with names like SAP, Adobe, and Okta. She started in sales, not marketing, which means she's heard broken messaging from the worst possible seat, in front of a prospect who can't tell what a product actually does. In this conversation, Nima breaks down why most B2B companies describe features instead of owning a real position, why trying to appeal to everyone means you get remembered by no one, and why pouring more budget into demand generation only makes an unclear message louder, not clearer. You'll hear the simple test Nima uses to diagnose a messaging problem in any company, the "corner of the room" framework for standing out without trying to be everything, and a real story about what happens when a company hands AI too much control over its own messaging with no way to undo the damage. If you've ever struggled to explain what your own company does in one clear sentence, or watched your sales team all pitch it differently, this episode will change how you think about positioning. If you want to hear more from Nima, find her on LinkedIn. This episode is brought to you by Virtual Causeway, helping B2B companies get found earlier in the buying process by the right people, through the right channels. Visit virtualcauseway.com and mention the show for a special rate.

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