Revenue Problem Solvers

Revenue Problem Solvers is the sales and revenue leadership podcast for founders, executives, and operators who are done with generic advice.One question drives every conversation: what's the most significant revenue initiative you've ever led, or the most challenging problem you've solved or are currently solving?The conversations span the entire GTM function from sales, marketing, ops, CS, product, leadership, and AI. Real stories. Specific lessons. No filler. New episodes weekly.

Revenue Problem Solvers is a business podcast hosted by Operationalize, with 65 episodes on record and a Required Pod Score of 80.

Operationalize hosts Revenue Problem Solvers, a business show with 65 episodes published.

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  Episode #38

  Is Your Value Prop Losing You Deals? | Matt Darrow

  Sep 25, 202646 minS2

  Your team is proud of how the product works. Your buyers might be tuning it out. Matt Darrow, co-founder and CEO of Vivun, learned that the hard way. His team built a sales reasoning model they say beats the frontier labs at a tenth of the cost. Buyers shrugged. Then they stopped explaining the tech and started talking about what it made possible: expertise, live, on the calls where deals are won or lost. Before Vivun, Matt helped build Zuora's global pre-sales org through IPO, then rebuilt a product line's value proposition and doubled its ARR. When AI reshaped his market, he took his board a plan to start over and relaunched with Hiro, an AI sales teammate. Karl and Matt get into the label that pushed away users and buyers at the same time, why a new value prop needs its own name instead of a rebrand, why selling your old and new product together splits your company in two, and how pricing can teach buyers what to value. If you're pitching something new to a market that remembers the old you, this one is worth your time. Connect with Matt on LinkedIn https://www.linkedin.com/in/matthewdarrow/) and learn more at vivun.com. This episode is sponsored by Docket. Like Matt's point about value getting decided in the moment, Docket talks to your website visitors in real time, qualifies them in the conversation, and books meetings with full context. Visit docket.io and mention the show for a special rate.

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  Episode #37

  He Wouldn't Pay for the Product He Was Hired to Run | Doug Camplejohn

  Sep 18, 202648 minS2

  Doug Camplejohn was hired to run a quarter-billion-dollar product. His honest opinion of it? He wouldn't have paid for it himself. Doug has founded four companies, three of them acquired, including Fliptop, acquired by LinkedIn in 2015. LinkedIn brought him in to run product for Sales Navigator. He used it, wasn't impressed, and told the CEO exactly that, even though the business was already worth $250 million. He rebuilt it anyway. Sales Navigator is now a billion-dollar product. He did it again at Salesforce running Sales Cloud. Now he's doing it a third time, on purpose, with Coffee.ai, an AI-native CRM built for companies stuck on Salesforce or HubSpot who can't rip the system out overnight. In this episode, Doug breaks down how he diagnosed what was actually broken instead of guessing: a customer roadshow, a rotating sales advisory council, and a metric he built that predicted churn with 5x accuracy based on what a user did in their first two weeks. He also covers why LinkedIn moved to a quarterly release cadence and how to get sales and product teams working like co-CEOs. This episode is brought to you by @DocketIO, the inbound demand agent that qualifies your website visitors in real time and delivers booked meetings with full context. Visit docket.io and mention the show for a special rate. Find Doug on LinkedIn or at coffee.ai This is the Revenue Problem Solvers Podcast, for revenue leaders who aren't afraid to say they're stuck and need a real answer.

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  Episode #36

  Why Your Sales Team Might Be Costing You the Deal | John Ravaris

  Sep 11, 202646 minS2

  A cleaning company got named as a competitive threat in the industry's largest player's own SEC filing. Three years earlier, they were just another vendor competing on price. John Ravaris explains what changed. He stopped letting salespeople make promises and started putting operations people in the room with clients instead, the ones actually doing the work. Revenue doubled. Then the market's biggest competitor had to respond. In this conversation, John breaks down the discovery process that uncovered why clients were really unhappy (it wasn't about the service quality), what "transparent metric-based service" actually means, and why most value propositions are just corporate speak with no backup behind it. If your sales team is the only group in your company who can articulate what makes you different, this episode will change how you think about who should be selling. John is Chief Growth Officer at Flow Control Management, serving as CRO across three portfolio companies at once, and the author of the new book Define Value, Drive Growth. This episode is brought to you by Docket, the inbound demand agent that talks to your website visitors in real time and delivers booked meetings with full context. Visit Docket and mention the Revenue Problem Solvers Podcast for a special rate.

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  Episode #35

  From NFL Locker Room to Tech Founder | Mark Clayton

  Sep 4, 202642 minS2

  One in three headphones in his first Kickstarter batch came back with a virus on them. That was the moment Mark Clayton, a former first-round NFL draft pick, almost walked away from the company he built out of a broken pair of headphones. Mark spent 7 seasons in the NFL with the Baltimore Ravens and St. Louis Rams before starting LIVV Audio with zero background in consumer electronics. In this conversation with Karl Ortmanns, he breaks down how a personal training problem turned into a headband redesign, why a factory defect forced a full product recall, and what it costs to learn an entirely new industry from scratch. If you are building something outside your area of expertise, or navigating a major identity shift after a high-performance career, this episode is for you. Mark gets specific about manufacturer selection, waterproofing tradeoffs, and the mentorship that helped him avoid an even more expensive education. This episode is brought to you by Docket, the inbound demand agent that talks to every visitor to your website in real time, answers real product questions, and qualifies them inside the conversation. What lands in your CRM is not another MQL, it is a booked meeting with full context attached. Visit docket.io and mention the show for a special rate. Revenue Problem Solvers is built for revenue leaders who are not afraid to say they are stuck and need a real answer. Subscribe for more conversations on solving the revenue problems that actually matter.

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  Episode #34

  The Brand Metric Your CEO Doesn't Know Exists | Sandra Rand

  Aug 28, 202647 minS2

  Your CEO just told you brand can't be measured. Sandra Rand has heard that line more times than she can count, and she's done letting it slide. Sandra is the VP of Marketing at Spreetail, one of the largest e-commerce operators in the country. Before that, she led a rebrand at Thrasio that drove a 168% increase in lead flow, and grew user acquisition by 24% at GETIDA with marketing responsible for over 70% of pipeline. She's not guessing about brand and revenue being connected. She's got the receipts. In this conversation, Sandra breaks down why brand isn't the warm and fuzzy afterthought most executives treat it as, and why it's actually what your revenue is downstream of. She and Karl get into the Stanley Cup viral moment that everyone remembers but nobody's actually unpacked, the Heineken Olympics story that almost became a PR disaster, and the specific metrics you can use when a CMO demands proof that brand spend is working. If you've ever sat in a room and struggled to defend a brand budget against a wall of performance marketing dashboards, this episode gives you the language and the framework to make that case, and to actually prove it's working six months later. This episode is brought to you by Virtual Causeway. If Sandra's point about winning your buyer before they're even in-market resonated, that's exactly what Virtual Causeway helps B2B companies do. They get you found earlier in the buying process by the right people through the right channels. Visit virtualcauseway.com and mention the show for a special rate. This is the Revenue Problem Solvers Podcast, built for revenue leaders who aren't afraid to say they're stuck.

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