Revenue Reframed

The way we think about revenue is broken—so let’s reframe it. Revenue Reframed dives deep into the science and strategy behind revenue operations, helping go-to-market teams optimize their outbound motion, maximize efficiency, and drive predictable growth. Hosted by industry experts from RevOptics, this podcast unpacks real-world data, actionable insights, and cutting-edge tech to give sales and RevOps leaders a sharper view of what truly moves the needle.

Revenue Reframed is a business podcast hosted by Brianna Dunbar-DeMike, with 16 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Brianna Dunbar-DeMike hosts Revenue Reframed, a business show with 16 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #17

  Unlocking Growth: Optimizing Revenue Operations and Software Sales Strategy with Chris Hoover

  Feb 26, 202528 minS1

  <p>I had the privilege of hosting Chris Hoover, a seasoned professional with a sterling reputation in the realm of revenue operations and software sales strategy. With an illustrious career spanning Etsy, Zscaler, and other renowned companies, Chris is a trusted advisor in optimizing revenue operations for growth and success. Delving into the discussion, we explore the pivotal role of revenue operations in the software industry and its profound impact on sales performance and strategy. The conversation unfolds to reveal strategies for establishing healthy sales patterns, integrating sales across business functions, and maximizing salesforce efficiency through automation. Chris candidly shares...

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  Episode #5

  From Lead to Sale with Justin Christianson: The Power of Revenue Operations in Driving Conversions

  Feb 19, 202529 minS1

  <p>On today's episode, we have Justin Christianson, Founder of Conversion Fanatics, which was recently acquired by Fusion92. He's here to share his expertise on optimizing the customer journey for better conversion rates.<br/><br/>Justin explains that his work involves identifying and prioritizing areas of the customer journey that need optimization. He shares an example of a project that led to a significant increase in conversion rates. He also discusses the importance of gathering and analyzing data to identify trends and pain points in the customer journey.<br/><br/>Justin talks about prioritizing and implementing changes based on data...

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  Revenue Reframed

  The Importance of Building the Right Revenue Operations Team with Jeremy Donovan

  Feb 12, 202536 minS0

  <p>Welcome to today's episode where we discuss the importance of building a revenue operations team with the right skills and expertise. Our guest, Jeremey Donovan, EVP of Revenue Operations and Strategy at Insight Partners, brings over two decades of experience in sales, marketing, and revenue operations. Jeremey shares valuable insights on skills needed, driving growth and profitability, common mistakes, team size and structure, metrics to track, performance improvement, and onboarding practices.</p><p>Jeremey highlights the key skills and expertise required for an effective revenue operations team and how it drives growth and profitability. He discusses common mistakes businesses...

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  Episode #12

  How Innovation and Experimentation Can Drive Revenue With Pilar Schenk

  Feb 5, 202529 minS1

  Welcome back to another exciting episode of "RevOps Baddie"! Today, we have a special guest with us, Pilar Schenk, the COO of Cisco Global Security & Collaboration. We are thrilled to have her here to delve into the crucial role of innovation and experimentation in driving revenue at large, established companies.<br/><br/>Pilar begins the discussion by defining innovation within the context of Revenue Operations and highlighting its significance in driving revenue growth. Innovation, she explains, involves the development and implementation of new ideas, processes, or products that generate revenue and create value for customers. By fostering a culture of...

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  Episode #16

  Navigating Growth: Strategies for Scaling Sales Organizations with Stuart Watson

  Jan 29, 202523 minS1

  <p>In this episode of the podcast, we delve into the dynamic realm of Scaling Sales Organizations with our esteemed guest, Stuart Watson, Owner of East Peak Advisors. Stuart takes us through his intriguing journey into the world of revenue operations and sales, shedding light on his passion for building, scaling, and effectively operating inside sales organizations. Our conversation unfolds across several insightful segments, including the strategies that have proven most effective in scaling sales teams and ensuring a seamless transition during growth phases. Stuart highlights the pivotal role of technology in modern sales operations, sharing game-changing tech solutions and...

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