Episode #8
Mayumi Allison: Leading With Connection
Mayumi Allison had no intention of joining the family business until her mother became the one pushing her to take the leap. As CEO of HOSA Technology, Mayumi joins Natalie to talk about what it took to build credibility on her own terms, from bringing basic structure to a company that had grown organically for forty years, to sitting with employees who knew the business better than she did. She shares what it was like to learn she was the daughter of a founder people actually recognized, why "Connecting What Moves You" is more than a company tagline to her, and why she believes the best thing women in this industry can do is find each other. In this Episode: How thirteen years in mortgage banking became the unexpected foundation for running a musical instrument company The moment a coworker recognized her father's company before she did, and what it revealed about the brand he'd built without her knowing Coming in as "the owner's daughter," the fear of being seen as riding coattails, and how she earned trust from staff who'd been there for years Bringing simple structure, like an org chart, to a business that had never needed one before her What it took to stop questioning every decision and start recognizing the business as hers to run Serving on the NAMM Board of Directors, why she said yes without hesitation, and why she's committed to bringing more women into the room What tariffs had to do with her decision to attend her first NAMM DC Fly-In Her all-time favorite concert, and the regret of not writing down every show before this one Learn more about HOSA Technology. ---- This episode is presented by Women of NAMM and Powered by AKG. Follow Us Here: Instagram Substack This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen. Music by: Lucky Lamond
