
Rich Auntie Conversations
From Viral Art to a $55M Haircare Brand: Liora Dudar on Self-Expression, Creative Leadership, and the Real Cost of Building Overtone
<p>Liora Dudar’s career has never followed the rules. Before co-founding Overtone, the viral color-depositing conditioner brand that reshaped the beauty industry, she was a photographer creating bold feminist art — including hand-painted tampon murals and raw photo essays that challenged beauty standards.</p><p>In this episode, host Kristin Taylor talks with Liora about the journey from art school to building a $55M brand, and the emotional weight that comes with turning creativity into a company. They get into the politics of self-expression, the pressure to “show up” online, and how guilt unexpectedly became a tool in Liora’s coaching s...




