
Episode #2
Why RouteSmart Renamed Its Core Products—and What It Means for Clients
<p>RouteSmart recently introduced a new naming structure for its core solutions: <b>RouteSmart Optimize, RouteSmart Plan, and RouteSmart Engine</b>. But this change goes far beyond branding.</p><p>In this episode of Right on Time with RouteSmart, host Matt Kemeny is joined by <b>VP of Marketing Doug Hill</b> and <b>Product Manager Caroline Van Hook</b> to discuss the strategy behind the evolution and how the updated names better reflect how organizations use RouteSmart technology every day.</p><p>Caroline, who joined RouteSmart earlier this year and leads the development of <b>RouteSmart Plan</b> (formerly...




