
Risk Management Show
The New Buyer Journey: How AI Reshapes Purchasing Decisions and Enterprise Risk with David Tang
The traditional customer journey has been completely disrupted by generative AI, often leaving businesses in the dark about how buyers perceive them. In this episode, David Tang explains why your brand reputation is now being shaped inside invisible AI conversations before a customer even hits your website. We explore how generative AI is reshaping customer decisions and enterprise risk. David shares insights on how the classic buyer decision journey has collapsed into a single AI chat, creating new forms of reputation, information, and competitive risk. You will learn about the Answer Framework, a tool designed to measure visibility across dimensions like awareness, nomination, and reputation. Key topics discussed include: ✨ The shift from multi-stage research to single-chat AI interactions ✨ Why large brands still face high inaccuracy rates in AI responses ✨ How AI hallucinations can create false product features and damage trust ✨ The early mover advantage of optimizing for AI visibility today If you found this discussion valuable, please like the video and subscribe to the channel for more expert interviews on risk and leadership. Share your thoughts on AI risk in the comments below! Find out what ChatGPT tells your clients about you (and who it recommends instead). Use the link below for free test. https://hibot.com/?promo= GRCTHX&utm_source=grcthx&utm_ medium=partner


