Road 2 Retail

The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade. Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.

Road 2 Retail is a business podcast hosted by Tracey Priest & Bruce Montgomery, with 166 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Tracey Priest & Bruce Montgomery hosts Road 2 Retail, a business show with 166 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Road 2 Retail

  Episode # 167 Susan Levy- Founder & Principal at SBL Consulting

  Aug 18, 202650 min

  Episode # 167. Today the Road 2 Retail team spends time with the Founder & Principal of SBL Consulting Group- Susan Levy. Susan and her firm are experts at helping brands plan and manage Rx to OTC switches and sharpen their brand strategy. Listen as Susan discusses what her firm is seeing regarding consumer healthcare trends and the new avenues available for consumers to get information about their health. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Today's discussion points include: - How she founded her firm based on one project that kept leading to another! - How the definition of consumer healthcare has changed and what the current environment for Rx to OTC switches looks like - SBL Consulting Group has developed a new offering for the market called DotConnect Express. A short, highly focused engagement to help clients connect the dots on a current business question or problem - Susan offers her thoughts on what emerging brands in the consumer healthcare space need to consider and get right in order to be successful - A committed fan of both Billy Joel and The Goo Goo Dolls Follow the Road 2 Retail podcast on the following platforms: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6. Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.com Big Chalk- The Emerging Brands Launch & Growth Toolkit gives you retailer-ready evidence to answer every buyer’s hardest question before they ask – gaining shelf space through consumer-led insights, not hope. https://bigchalk.co/emerging-brands-launch-growth-toolkit/ Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

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  Road 2 Retail

  Episode # 166 Trade Show Best Practices

  Aug 11, 202646 min

  Today the Road 2 Retail revisits one of our most requested topics: How should an emerging brand prepare to attend a trade show or an industry conference? These are expensive, time consuming, but important activities to undertake. A brand needs a plan to have a successful event. Wandering around and hoping for the best is not a great strategy. In today's show we cover:- The different types of trade shows and conferences that are out there. They have different purposes.- How to decide which shows to attend?- What does a brand specifically need to do in order to have a successful show?- How to attract people to your booth and how to run an effective booth?- Why attending the presentations and learning sessions most events offer is vitalLink to the full episode in the comments below. Learn more at www.road2retail.comThanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.comBig Chalk- The Emerging Brands Launch & Growth Toolkit gives you retailer-ready evidence to answer every buyer’s hardest question before they ask – gaining shelf space through consumer-led insights, not hope.https://bigchalk.co/emerging-brands-launch-growth-toolkit/

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  Road 2 Retail

  Episode #165 Leila Bahbah- Director of Marketing at Opill

  Jul 28, 202647 min

  Episode #165 Today the Road 2 Retail team spends time with Leila Bahbah- Director of Marketing for the brand Opill. Listen to hear how Leila and the Opill team brought the first OTC daily birth control pill to market while also establishing an entirely new category through this 'first in class switch'. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Points covered with Leila today include: - Her career background from food marketing to establishing a brand new OTC category- Establishing the brand by building vibrant communities and key partnerships like the WNBA and Unrivaled- How Opill uses social media to educate consumers and refute online misinformation with verified, medically accurate information- How they educate the end consumer with a comprehensive approach by executing programs near college campuses and gathering places. This is coupled with a comprehensive full funnel paid media plan- The importance of a brand being crystal-clear in their positioning of the benefit their product delivers and knowing your target user very well- A fan of Crocs' brand-building efforts!Follow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.comEagle Labs- A manufacturer of consumer healthcare productshttps://wwweaglelabsinc.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

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  Road 2 Retail

  Episode # 164 Kiowa Kavovit Co-Founder Eco Bandage

  Jul 14, 202642 min

  Episode #164 Today the Road 2 Retail team spends time with the Co-founder of Eco Bandage- Kiowa Kavovit. Listen to her very unique story of brand building as a true family business and as likely one of the youngest contestants ever on Shark Tank! Who says bandages aren't cool? Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Today's discussion points include: - The idea for Eco Bandage came about from old school bandages being boring, gross, and ineffective - Building a brand with your family- Learning how to succinctly pitch your business in environments from Shark Tank to Walmart Open Call - Why discipline is important to make sure you can manage brand growth and fulfill promises- How ECRM and RangeMe have been so helpful to Eco Bandage - What the Eco Bandage team looks for in an investor and in advisors - A fan of Stevie Nicks and the brand Poppi. Follow the Road 2 Retail podcast on the following platforms Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6. Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands. https://www.emersongroup.com Big Chalk- The Emerging Brands Launch & Growth Toolkit gives you retailer-ready evidence to answer every buyer’s hardest question before they ask – gaining shelf space through consumer-led insights, not hope. https://bigchalk.co/emerging-brands-launch-growth-toolkit/Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

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  Road 2 Retail

  Episode # 163 Jesse Bartley- Chief Commercial Officer at Scent Beauty

  Jul 1, 202653 min

  Episode # 163 On the Road 2 Retail today, we talk about brand building with Jesse Bartley- Chief Commercial Officer at Scent Beauty. Listen to how Jesse and the team established criteria for the fragrance brands they purchase or the celebrity-driven brands they launch from scratch. Additionally, the importance of the partnerships they have established to build their business across the globe. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Specific topics discussed today include: - How the idea for a DTC fragrance company came about- The thinking behind building brands from the iconic Stetson brand to the Sabrina Carpenter Sweet Tooth fragrances collection - The importance of authenticity- consumers know when it's not present- Scent Beauty's use of social media and digital marketing plans are unique to each brand- Not all brands belong in every retailer!- A Knicks fan!Follow the Road 2 Retail podcast on the following platformsApple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsors:Market Performance Group- A leading omni channel commerce. agencyhttps://www.marketperformancegroup.comRetail and Response- a media companyhttps://www.retailandresponse.comBig Chalk- The Emerging Brands Launch & Growth Toolkit gives you retailer-ready evidence to answer every buyer’s hardest question before they ask – gaining shelf space through consumer-led insights, not hope.https://bigchalk.co/emerging-brands-launch-growth-toolkit/Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.