
Episode #121
The Power of Words with Award-Winning Copywriter Clea Jones
In this new episode of RTN, Matthew sits down with award-winning copywriter and content marketer Clea Jones to talk about the power of words and how the language we use can shape the way people think, feel and respond. Clea shares why some of the most effective communication is often the simplest and how jargon and complicated language can get in the way of connection. They also look at the psychology behind everyday language, from emails that immediately put us on the defensive to calls to action that encourage us to take the next step. Clea explains why authenticity matters and how small changes in the way we communicate can build trust and influence an outcome. At its heart, this conversation is a reminder to keep the person receiving our communication in mind, be authentic, make it personal, focus on creating familiarity and connection. If you enjoy conversations about negotiation, communication, influence and the changing way we work, this episode is for you. Connect with Clea Jones: https://au.linkedin.com/in/cleajones Connect with Matthew: https://amklaw.com.au/matthew-karakoulakis/ More RTN Instagram: https://www.instagram.com/rtnegotiations/ YouTube: https://www.youtube.com/@RTNegotiations Thanks for listening and until the next one, take care. OSS! Send in a question or comment via text. Support the RTN Podcast: If you find the podcast valuable and would like to support the work we’re doing you can shout us a coffee. Every contribution helps us continue sharing important conversations around negotiation, community, leadership and resilience. Support is never required, but it is always deeply appreciated Disclaimer: This podcast shares personal views and lived experiences only, it’s not legal, financial, or medical advice. If you are triggered by any content discussed in this episode and need support, please reach out to the following resources: Lifeline Australia: 13 11 14 Beyond Blue: 1300 22 4636 13YARN: 13 92 76 We acknowledge the Custodians of Country throughout Australia and recognise their continuing connection to lands, waters, and communities. We pay respect to Aboriginal and Torres Strait Islander Cultures, and to Elders past, present and future.





