Roofing Success

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.

Roofing Success is a business podcast hosted by Jim Ahlin, with 325 episodes on record and a Required Pod Score of 86.

Jim Ahlin hosts Roofing Success, a business show with 325 episodes published.

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  Roofing Success

  From $3M to $30M: How to Build a Championship Roofing Team

  Sep 29, 20261h 2m

  Legacy Roofing went from just over $3 million in its first year to a projected $30+ million. In this episode, Lucas Poole shares how they built the people, leadership, and culture needed to grow that fast. You’ll learn: - Why Legacy builds a championship team instead of a “family” - What Lucas looks for when hiring and developing roofing sales reps - How developing more leaders helped Legacy scale into new markets Connect with Lucas: https://www.legacyroofinggc.com https://www.instagram.com/thelegacyroofing https://www.instagram.com/thelegacyroofing Listen to the episode on Spotify & Apple Podcasts (327) https://roofingpod.com/spotify https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook Text Jim @ (612) 512-1812 – Say Hi! Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 – How Do You Build a Roofing Company Where Everyone Can Win? 01:14 – How Do You Get Started in Roofing Sales With No Experience? 09:33 – How Do You Choose the Right Roofing Company to Work For? 16:12 – How Do You Give Sales Reps a Reason to Stay? 18:36 – Should You Run Your Roofing Company Like a Family or a Team? 26:26 – How Do You Build a Commission Structure That Rewards Sales Reps? 35:11 – What Makes a Roofing Sales Rep Successful? 42:48 – How Do You Recruit and Train the Right Roofing Salespeople? 54:06 – How Do You Scale a Roofing Company From $3M to $30M?

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  Episode #326

  How to Build a Roofing Company That Survives the Tough Years

  Sep 22, 202658 min

  The roofing business has ups and downs. John Famularo has survived them for 39 years. He’s watched prices rise, markets slow down, and roofing companies disappear. Through it all, ABC Roofing has kept moving forward. John says the key is knowing your numbers, taking care of your people, and being willing to change when the market changes. In this conversation, John shares: - How to protect your company when business slows down - Why keeping cash in the business matters - How great employees, service, and warranties create long-term growth The good years won’t last forever. Neither will the bad ones. Build your company to survive both. Connect with John: https://www.instagram.com/abcroofingcorp https://www.abcroofingcorp.com/about-abc-roofing-corp https://www.facebook.com/abcroofing Listen to the episode on Spotify & Apple Podcasts (326) https://roofingpod.com/spotify https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook Text Jim @ (612) 512-1812 – Say Hi! Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 How to Build a Roofing Company That Survives Tough Times 01:58 How John Famularo Built ABC Roofing Over 39 Years 03:18 How to Keep a Roofing Company Profitable in a Down Market 10:23 How to Manage Cash Flow During Slow Roofing Seasons 13:34 How to Price Roofing Jobs Without Racing to the Bottom 18:22 How Referrals and Local Branding Drive Roofing Leads 20:48 How ABC Roofing Grew From One Truck to 50 Employees 28:12 How to Choose the Right Roofing Technology and Marketing Channels 40:36 How Service Work and New Services Protect Roofing Revenue 49:06 How to Build and Retain a Strong Roofing Team 56:01 Advice for Building a Roofing Business That Lasts

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  Episode #325

  The Roofing Companies That Scale Learn to Say No

  Sep 15, 202655 min

  More revenue doesn’t always mean more profit. Duncan McClung learned this while growing Almost Heaven Roofing. His company started in general contracting and took on all kinds of work. But spreading the team too thin came with expensive lessons. Duncan eventually narrowed the company’s focus to roofing. Revenue dropped at first, but the bottom line improved substantially. In this conversation, Duncan shares: - Why learning to say “no” protects your profit - How to get sales and production working together - How to build a company that can run without you Sometimes scaling isn’t about doing more. It’s about getting focused, setting standards, and trusting the right people to do their jobs. Connect with Duncan: https://www.almostheavenroofing.com https://www.facebook.com/AlmostHeavenRoofing Listen to the episode on Spotify & Apple Podcasts (325) https://roofingpod.com/spotify https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook Text Jim @ (612) 512-1812 – Say Hi! Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why Communication Matters in Roofing 00:48 From General Contracting to Roofing 03:53 Why Roofing Companies Need to Say No 08:23 How Specializing in Roofing Improved Profitability 11:56 Building a Production-First Roofing Company 14:46 Aligning Roofing Sales and Production 22:18 Hiring the Right People and Setting Standards 29:02 How Roofing Owners Can Stop Micromanaging 34:51 Improving the Roofing Customer Experience

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  Episode #324

  Why This Roofer Stopped Waiting for the Next Storm with Daniel Cloteaux

  Sep 8, 202653 min

  What happens when your roofing company no longer has to wait for the next big storm to stay busy? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Daniel Cloteaux, founder of Cloteaux Roofing & Construction and a third-generation roofer, to talk about building a business that can succeed with or without a hurricane. Daniel shares how combining retail and insurance roofing changed his approach to growth, along with the leadership, hiring, and financial lessons he learned along the way. In this episode: • Building a roofing business that doesn’t depend on storms • Balancing retail and insurance roofing • Hiring, leadership, and building the right culture • Lessons from workers’ comp, taxes, and scaling Connect with John: https://cloteauxroofing.com https://www.facebook.com/CloteauxRoofingandConstruction https://www.instagram.com/cloteauxroofing Listen to the episode on Spotify & Apple Podcasts (324) https://roofingpod.com/spotify https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook Text Jim @ (612) 512-1812 – Say Hi! Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 How to Present Roofing Estimates to Homeowners 01:39 How Daniel Cloteaux Got Started in Roofing 07:33 How to Train Roofing Sales Reps to Inspect Roofs 09:46 How to Build a Better Roofing Sales Process 15:58 What Successful Roofing Sales Reps Do Differently 22:32 Why Rebranding Can Help a Roofing Company Grow 29:03 How to Hire and Lead a Roofing Sales Team 38:04 How to Grow a Roofing Company Without Storms 47:59 Expensive Roofing Business Mistakes to Avoid

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  Episode #323

  The Difference Between Average and Elite Roofing Companies with John Eggen

  Sep 1, 202654 min

  What separates an average roofing company from an elite one? John Eggen, COO of Big League Roofers, believes it comes down to understanding. Listen before you speak. Inspect before you recommend. Educate instead of just sell. And make “above and beyond” the standard. In this episode, John and Jim Ahlin talk about building better salespeople, stronger leaders, and processes that help a roofing company grow without losing quality. John also shares how Big League Roofers is making the shift from insurance to retail, why losing on price isn’t always a loss, and why trust will beat being the cheapest contractor. As John puts it, “Roofs are what we build, but understanding is what we leave behind.” Connect with John: https://bigleagueroofers.com https://www.facebook.com/bigleagueroofers https://instagram.com/bigleagueroofers https://www.youtube.com/@bigleagueroofers Listen to the episode on Spotify & Apple Podcasts (323) https://roofingpod.com/spotify https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook Text Jim @ (612) 512-1812 – Say Hi! Leave Us a Review: https://roofingpod.com/review Chapters: 02:18 From Roofing Supplier to Roofing Contractor 03:32 The Biggest Gaps in the Roofing Industry 07:39 If Your Customer Is Wondering, You’re Losing 09:29 Making “Above and Beyond” the Standard 11:59 How to Build High Standards Across Your Team 15:38 What Average Roofing Companies Get Wrong 17:11 Training Roofing Sales Reps to Be Professionals 19:31 Stop Measuring Only the Sale 23:15 The Leadership “Helicopter” View 27:21 How to Lead Without Becoming the Bottleneck 29:28 Turning Field Experience Into Better Processes 32:46 Building a Healthy Owner-COO Relationship 35:58 Making the Shift From Insurance to Retail Roofing 40:03 Building Trust Instead of Selling on Price 43:36 What to Do When You Lose on Price 48:29 A Leadership Lesson Learned the Hard Way 50:58 What the Roofing Industry Needs Right Now

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