Roundtable Talk

Roundtable Talk is a podcast about longevity, senior services marketing and the quality of life as one ages. In each episode, we’ll talk with industry experts and thought leaders about how to solve the many mature market challenges facing our industry today.

Roundtable Talk is a business podcast hosted by Varsity Branding, with 10 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Varsity Branding hosts Roundtable Talk, a business show with 10 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Roundtable Talk

  EP 41 / Lisa McCracken / Senior living researcher and expert on industry trends

  Aug 6, 202644 min

  Data tells a much bigger story than occupancy rates alone. In this episode of Varsity's Roundtable Talk, Derek sits down with Lisa McCracken, Head of Research and Analytics at the National Investment Center for Seniors Housing & Care (NIC), to discuss the trends shaping the future of senior living. Lisa explores why demand is outpacing supply, why demographics alone won't guarantee success and how providers can use data to better understand their markets, demonstrate value and prepare for the next generation of older adults.

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  Roundtable Talk

  EP 39 / Dr. Allison Alford / Researcher, author and expert on family caregiving

  Jul 21, 202659 min

  The work of caring for aging parents often begins long before caregiving itself. In this episode of Varsity's Roundtable Talk, Derek Dunham talks with Dr. Allison Alford, Baylor University professor, researcher and author of Good Daughtering, about the often invisible emotional, mental and logistical work adult daughters perform to keep families connected. Together, they explore the concept of "daughtering," why so much of women's family labor goes unrecognized, how daughters can set healthier boundaries without guilt and why honest conversations about aging and caregiving should begin long before a crisis.

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  Roundtable Talk

  EP 38 / Chris Ballard / Author of The Plunge and expert on resilience & healthy aging

  Jul 16, 202640 min

  Growth doesn't stop with age, but it often begins with stepping outside your comfort zone. In this episode of Varsity's Roundtable Talk, Derek sits down with award-winning journalist and bestselling author Chris Ballard to discuss his new book, The Plunge, and what cold-water immersion can teach us about resilience, health and aging. Chris explores the science behind cold plunging, why swimming is one of the best lifelong activities, how embracing discomfort can build resilience, and why confidence comes from taking action, not waiting until you feel ready. He also shares lessons from reporting on extraordinary people who continue to challenge themselves well into later life.

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  Roundtable Talk

  EP 37 / Brad Breeding / Founder of myLifeSite and senior living consumer advocate

  Jul 10, 202652 min

  Finding the right senior living community starts long before someone schedules a tour. In this episode of Varsity's Roundtable Talk, Derek sits down with Brad Breeding, founder of MyLifeSite, author of Your Best Path Forward and a nationally recognized expert on helping older adults and their families navigate senior living decisions. Brad shares why so many families struggle to compare community options, the questions people should ask themselves before beginning a search, and how financial concerns often go far beyond monthly costs. He also discusses the growing influence of adult children, why community culture matters more than flashy amenities and the trends he believes will shape the future of senior living.

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  Roundtable Talk

  EP 36 / Sari Botton / Founder of Oldster and advocate for rethinking aging

  Jul 2, 202638 min

  Every one of us is aging, yet most of us think of it as something that happens to other people later in life. In this episode of Varsity's Roundtable Talk, Derek sits down with writer, editor and Oldster founder Sari Botton to explore why growing older is a lifelong experience. Through her writing and community, Botton is helping reshape the conversation around aging by bringing together perspectives from every generation. In their conversation, Derek and Sari discuss why our youth-obsessed culture fuels fear of aging, how intergenerational conversations can replace anxiety with optimism, and why there is no universal timeline for life's milestones.

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