Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

Run a Profitable Gym is a business podcast hosted by Chris Cooper, with 1,000 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Chris Cooper hosts Run a Profitable Gym, a business show with 1,000 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #67

  How to Land a Gym Client in 15 Minutes

  Aug 26, 202615 minS4

  Turn more consultations into memberships with our free Objection-Handling Scripts . Can Chris Cooper close a sale in 15 minutes—even with a client who's trying to make it hard on him? In this episode of “Run a Profitable Gym,” Chris puts himself to the test with a live, unscripted consultation. John Franklin plays a deliberately difficult prospect: a busy parent with a recurring back injury, an unpredictable schedule and a strong preference for flexibility over structure. Watch Chris run through a No Sweat Intro in real time: asking the right questions, uncovering the actual goal, and prescribing a program that addresses all of the client’s concerns at once. When John throws out objections around commitment, cancellation and pricing, Chris handles each one without flinching or discounting. By the end, you’ll see exactly what it looks like to coach someone into a confident yes. ➖➖➖ Fill out our State of the Industry survey and get your custom Gym Report Card. Links State of the Industry Survey Objection-Handling Scripts Gym Owners United Book a Call 0:00 - 15 minutes to close a difficult client 0:47 - What actually brings a hard-to-please prospect into your gym 3:03 - Get a client to picture their life 6 months from now 5:08 - The exact program prescribed for a client afraid of re-injury 6:55 - Handling the “this might hurt my back again” objection 7:27 - The scheduling flexibility test every busy client puts you through 9:35 - The moment he asks about price 10:36 - The cancellation question every gym owner dreads 12:41 - The “let me think about it” moment 13:55 - Why giving yourself permission to say no closes more sales

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  Episode #66

  How to Handle Every Sales Objection in Your Gym

  Aug 23, 202611 minS4

  Turn more consultations into memberships with our free Objection-Handling Scripts . "I need to think about it." "It's too expensive." "I need to talk to my spouse." Sound familiar? In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin and founder Chris Cooper role-play the most common sales objections gym owners hear. They show you how to uncover the real objection hiding underneath the surface-level one. The pair introduce the PULSE framework for handling objections: pause, understand, locate, solve and end with a decision. They walk through real scenarios one by one, including the "I need to think about it" smoke screen, the spousal objection, price pushback and the "I've been burnt before" objection, showing exactly how to respond without caving to a discount or letting a prospect walk away undecided. Tune in to hear exactly how to turn "I need to think about it" into a yes. Links State of the Industry Survey Objection-Handling Scripts Gym Owners United Book a Call 0:00 - Why "I need to think about it" is never the real objection 1:01 - Why discounting and delaying is costing your gym 2:49 - The framework for turning any objection into a decision 3:56 - Uncovering what's really behind "I need to think about it" 4:17 - Handling the spousal objection 5:33 - Handling the price objection 7:02 - Why you should never guess a client's budget 7:34 - Handling the "I'm too busy" objection 8:40 - Handling the "I've tried everything and failed" objection

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  Episode #65

  Close More Gym Sales in 5 Steps

  Aug 16, 202618 minS4

  Fill out the State of the Industry survey and get a free report card showing how your gym stacks up. Most gym owners either avoid the sales conversation altogether or waste an hour giving a tour without ever asking for the sale. In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin and founder Chris Cooper break down the No-Sweat Intro: Two-Brain’s proven consultative sales framework. They walk through it step by step using the COACH method: connect, open, amplify, confirm and help. Chris shares what makes a good (and a genuinely bad) sales environment, and the pair role-play a full No Sweat Intro from start to finish. They show exactly how to uncover a prospect’s real goals, ask the right follow-up questions, and prescribe a solution with confidence. Tune in to see the entire consultative sales process in action, from the first hello to presenting the price. Use the link below to access the full Gym Sales Toolkit, including the No Sweat Intro script (word-for-word questions and phrasing for every step of the sales consultation). Links State of the Industry Survey Gym Sales Toolkit Gym Owners United Book a Call 0:00 - Why gym owners avoid asking for the sale 3:28 - The framework behind every high-converting gym consultation 4:16 - Set up your consultation area so prospects feel at ease 6:56 - The worst sales office mistakes we've seen at 3,500 gyms 7:46 - How to greet a prospect in the first 30 seconds 8:50 - The question that reveals why a prospect really walked in 11:08 - Why now matters more than what they want 14:07 - Confirm what you heard before you talk price 15:02 - Prescribe the plan and reveal the price 17:42 - What happens when they say no

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  Episode #64

  How to Sell Without Feeling Slimy (For Gym Owners)

  Aug 12, 202614 minS4

  Get the full resource kit for this series —the exact frameworks and scripts to help you sell gym memberships without feeling slimy. Ever avoided asking for the sale because it felt slimy? You're not alone, but it’s costing you clients who need your help. In this episode of "Run a Profitable Gym," Two-Brain founder Chris Cooper shares the three mindset shifts that changed the way he sells. He explains why most gym owners struggle to ask for the sale, why great coaching alone won't grow your business, and why a "maybe" is more dangerous than a "no." Chris also shares the story of a client who nearly quit more than once and later sent him a card that changed how he sees his job. Sales, done right, is simply coaching before someone officially becomes your client. Tune in to learn how to sell gym memberships with confidence, without ever feeling pushy or manipulative. Links Gym Sales Toolkit Gym Owners United Book a Call 0:00 - Why gym owners avoid asking for the sale 1:21 - The client story that changed how Chris sells 2:37 - The real reason most gym owners can't close 4:51 - Free sales scripts and frameworks for gym owners 5:14 - The expensive belief that's costing you sign-ups 8:06 - Why "no" feels so personal 10:54 - Why selling is really an act of coaching 11:42 - The thank-you card that proves why this matters 13:00 - What's coming next in this sales series

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  Episode #63

  Why Your Gym Isn't Converting Leads Into Members

  Aug 9, 202618 minS4

  Steal our Lead Nurture Toolkit —the exact scripts and follow-up cadence to turn “maybe” into a booked consultation. Gym owners constantly say they need more leads. The data says otherwise. The average gym gets 420 leads a year, but only 84 of them ever book an appointment. Fix that gap, and you can add tens of thousands of dollars in revenue without spending another dollar on ads. Today, Two-Brain CEO John Franklin and founder Chris Cooper share proven tactics gym owners can use to transform their lead nurture process. John presents a simple four-C framework for lead nurture: Call, Consistency, Calendar and Confirm. He explains how to optimize each of these to ensure more prospects show up at your gym. Chris shares how he pushes himself to follow up more than feels comfortable, and why availability signals more to a prospect than price does. The pair also break down real gym examples showing what NOT to do. Tune in to learn how to turn the leads you already have into more paying members. Links Lead Nurture Toolkit Gym Owners United Book a Call 0:00 - Why more leads won’t fix your gym’s sales problem 0:56 - The real numbers behind why gyms lose booked appointments 2:37 - Why gym owners chase leads instead of conversations 3:05 - The four-part framework behind every booked appointment 4:19 - Free sales scripts for gym owners 4:37 - Why responding fast changes everything 7:09 - How many times you should actually follow up 8:41 - The calendar mistakes quietly costing you new members 13:37 - Why a text beats an automated confirmation email 17:20 - Putting the whole system together

  ListenShow Notes

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