SaaS Backwards - Reverse Engineering SaaS Success

Join us as we interview CEOs and GTM leaders of fast-growing SaaS and AI firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions. Full video and shorts on YouTube at https://www.youtube.com/@SaaSBackwardsPodcast

SaaS Backwards - Reverse Engineering SaaS Success is a business podcast hosted by Ken Lempit, with 199 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Ken Lempit hosts SaaS Backwards - Reverse Engineering SaaS Success, a business show with 199 episodes published.

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  Episode #16

  Ep. 199 - What AI Taught One Founder About the Future of SaaS

  Jun 5, 202628 minS5

  <p>Send us Fan Mail</p><p><b>Guest: Ivan Lee, Founder & CEO of Datasaur</b></p><p>We’re looking at what happens when AI changes the market faster than the old SaaS playbook can keep up.</p><p>Ivan Lee, founder and CEO of Datasaur, joins SaaS Backwards to share how his company navigated one of the most dramatic shifts in enterprise AI. Datasaur started as a data annotation platform before ChatGPT changed customer priorities, paused AI roadmaps, and forced the company to rethink its product, GTM strategy, and business model.</p><p>Ivan explains why out-of-the-box tools li...

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  Episode #15

  Ep. 198 - How to Make Your SaaS Company More Fundable

  May 22, 202635 minS5

  <p>Send us Fan Mail</p><p><b>Guest: Anthony Nitsos, Founder of SaaS Gurus</b></p><p>A SaaS company doesn’t become fundable because it’s growing—it becomes fundable when the financial engine underneath that growth can withstand scrutiny.</p><p>In this episode of SaaS Backwards, Anthony Nitsos, founder of SaaS Gurus, joins us to discuss what actually makes a SaaS company fundable. Revenue, customer growth, and cash in the bank are all important signals, but they do not always reveal whether the business is healthy, scalable, or ready for diligence.</p><p>Anthony breaks down the di...

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  Episode #14

  Ep. 197 - The SaaS Retention Problem Starts Before the Customer Signs

  May 1, 202627 minS5

  <p>Send us Fan Mail</p><p><b>Guest: Jason Roberts, Fractional Client Operations Executive at Scale CxO  </b></p><p><b>--  </b></p><p>In this episode, we explore why SaaS retention problems often begin long before renewal—inside the sales, onboarding, and customer handoff process.</p><p>Jason Roberts, Fractional Client Operations Executive at Scale CxO, joins us to discuss how growth-stage SaaS companies can unintentionally create retention risk while they’re focused on filling the top of the funnel and closing new deals.</p><p>We talk about why customer outcomes need to be carried from sales in...

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  Episode #13

  Ep. 196 - The SaaS Opportunity Hidden Inside Services

  Apr 24, 202625 minS5

  <p>Send us Fan Mail</p><p><b>Guest: Dillon Okner, Founding Partner of The Oak Group / SiteRise  </b></p><p><b>--  </b></p><p>In this episode, we look at how a services business can become the proving ground for a SaaS opportunity.</p><p>Dillon Okner, founding partner of The Oak Group and creator of SiteRise, joins us to talk about building software from the inside of a professional services business. SiteRise was born from repeated problems Dillon saw while helping retail brands manage construction, store openings, document control, reporting, and cross-functional planning.</p><p>We dig in...

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  Episode #12

  Ep. 195 - Why Code No Longer Drives SaaS Value in the AI Era

  Apr 17, 202626 minS5

  <p>Send us Fan Mail</p><p><b>Guest: Tim Schumacher, Co-Founder of saas.group  </b></p><p><b>--  </b></p><p>In the AI era, code alone no longer drives SaaS value the way it once did.</p><p>In this episode of SaaS Backwards, we sit down with Tim Schumacher, co-founder of saas.group, to explore how AI is changing what buyers value in SaaS businesses and why that shift is forcing founders to rethink exits. We get into why code has become easier to recreate, while customer loyalty, proprietary data, strong products, and defensible market positions ar...

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