SaaS Half Full

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?

SaaS Half Full is a business podcast hosted by Lindsey Groepper, with 118 episodes on record and a Required Pod Score of 80.

Lindsey Groepper hosts SaaS Half Full, a business show with 118 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  SaaS Half Full

  Why One Great Article Beats 20 Mentions, with Ashley Waters

  Sep 22, 202640 min

  One great article beats twenty passing mentions, and top-tier press does not guarantee AI even knows your brand exists. In this episode, Ashley Waters , VP of Media Relations at PAN Communications , breaks down why she runs earned media and AI visibility as two separate strategies, why the biggest headline isn't always the right placement, and why publications, podcasts, and newsletters like Substacks all now count as earned media. Ashley also explains why reporter relationships still matter as newsrooms shrink, how Substack opened a real channel for coverage, why personalized outreach beats mass pitching, and how brands can use data on visibility, impact, and engagement to prove what their media strategy is actually worth. Key Takeaways: Choose placements by business fit, not by which outlet has the biggest audience Count podcasts, newsletters, and Substacks as earned media, not just traditional press Timestamps: (00:00) Introduction (01:06) Meet Ashley Waters (04:02) Building a career in media relations (06:12) How earned media is changing (08:31) Why Substack and podcasts matter (10:34) How AI visibility changes media strategy (13:01) Why brands need parallel PR strategies (16:17) How AI defines earned media differently (20:24) Measuring the value of earned media (22:38) Why impact matters more than share of voice (26:23) What is changing in traditional PR (30:54) Why marketers should think about Substack (34:16) Building relationships with reporters (36:44) Why brands should think audience first (39:03) Why earned media is becoming more valuable Check out the ebook " Trust Issues: How SaaS and AI-Native Brands Can Beat AI Credibility Fatigue" by PANBlast: https://www.panblastpr.com/resources/trust-issues-ai-credibility-ebook/

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  SaaS Half Full

  Using AI to turn Comms Pros into Comms Builders, with Dan Lewis

  Sep 8, 202630 min

  Human judgment becomes the real competitive advantage when AI makes average marketing work easier to produce. In this episode, Dan Lewis , advisor and consultant of The Comms Stack , explains how marketers and communicators can move beyond basic AI usage and build smarter workflows around AI. Dan shares why companies should focus on the business goals they want to achieve with AI instead of simply telling teams to use new tools, and why strong communication skills, context, and strategic thinking will become even more valuable in an AI-driven world. Dan also discusses how AI is changing the role of communicators, why generic AI-generated messaging can damage trust, and how marketers can use AI as a thought partner rather than a replacement for expertise. He explains how he built an AI chief of staff using Claude Code, why marketers do not need to become developers to benefit from AI, and how communications professionals can start building their own AI-powered tools to solve real problems. Key Takeaways: Why AI adoption should start with business goals, not tools Human judgment separates great marketing from generic AI output Marketers should learn to build with AI, not just prompt it Timestamps: (00:00) Introduction (01:19) Meet Dan Lewis (03:56) From law and storytelling to AI communications (06:18) Building The Comms Stack for the AI era (08:31) Will AI replace communications professionals? (11:53) Why generic AI messaging hurts brands (13:49) Building an AI chief of staff (16:15) How technical marketers need to become (18:49) Building AI-powered communications tools (21:14) What AI watermarks mean for marketers (24:39) Why companies need a better AI adoption strategy (27:42) Lessons from newsletter building and final thoughts Check out the ebook " Trust Issues: How SaaS and AI-Native Brands Can Beat AI Credibility Fatigue" by PANBlast: https://www.panblastpr.com/resources/trust-issues-ai-credibility-ebook/

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  SaaS Half Full

  How Creative Marketing Helps AI Brands Stand Out

  Aug 25, 202628 min

  When every AI company starts sounding the same, creativity becomes a competitive advantage. In this episode, Ashley McGovern , Director of Marketing at Nurture Boss , explains how she uses books, print materials, direct mail, and cinematic commercials to make an abstract technology feel more concrete. Ashley shares how NurtureBoss stands out in the crowded PropTech market by speaking its audience's language instead of relying on technical features, generic AI messaging, and predictable B2B campaigns. Ashley also discusses why marketers may need to rewrite the traditional inbound playbook, especially when selling to niche audiences that do not follow a linear buying journey. She explains how Nurture Boss turned its CEO's book into a company-wide sales and thought leadership resource, why she plans distribution before creating a campaign, and how she measures creative brand work when direct attribution is difficult . Key Takeaways: Why creativity is a competitive advantage in the AI era How print makes an abstract product feel more concrete Why niche audiences require a different marketing playbook Timestamps: (00:00) Introduction (01:09) Meet Nurture Boss marketer Ashley McGovern (04:15) From healthcare marketing to PropTech (07:33) Marketing AI to a niche audience (09:19) Why Nurture Boss chose bold campaigns (11:36) Rewriting the traditional inbound playbook (13:52) Why conventional B2B content stopped working (15:43) Convincing a technical CEO to write a book (17:30) Making abstract AI feel concrete (18:42) Turning a book into a company resource (21:19) Building memorable print campaigns (23:43) Measuring creative brand marketing (26:58) Staying human in the age of AI Check out the ebook " Trust Issues: How SaaS and AI-Native Brands Can Beat AI Credibility Fatigue" by PANBlast: https://www.panblastpr.com/resources/trust-issues-ai-credibility-ebook/

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  SaaS Half Full

  How to Become a Better Marketer in the AI Era

  Aug 11, 202632 min

  In the age of AI, marketing experience is not becoming obsolete. It is becoming more valuable. While AI can generate ideas, analyze data, and accelerate execution, it cannot replicate the judgment shaped by years of successes, failures, and real-world decision-making. In this episode, Greg Jung , CMO and Head of Insurance Sales at Seven Corners , explores why seasoned marketers have a distinct advantage in the AI era. Greg explains how marketers can combine experience with AI to create stronger strategies, improve content, and operationalize their knowledge using his 10-80-10 framework. Greg also discusses the risks of trusting AI more than experienced marketing teams, how data can pull brands away from their core identity, and why producing more content does not always mean producing better content. He also explores AI's growing role in advertising, SaaS platforms, and customer experiences. Key Takeaways: Why marketing experience is more valuable in the AI era How to combine human judgment with AI effectively Why AI-generated strategies still need brand context Timestamps: (00:00) Introduction (03:17) Meet Seven Corners CMO Greg Jung (08:12) Helping seasoned marketers thrive with AI (11:13) Why more content is not better (13:48) Applying the 10-80-10 AI framework (16:49) How Nike abandoned its brand ethos (19:08) AI makes everyone feel like marketers (21:51) How to spot AI-generated marketing content (25:42) AI's future in advertising and SaaS (29:22) AI voice agent wins the business Check out the ebook " Trust Issues: How SaaS and AI-Native Brands Can Beat AI Credibility Fatigue" by PANBlast: https://www.panblastpr.com/resources/trust-issues-ai-credibility-ebook/

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  SaaS Half Full

  How Intent Data Has Evolved and What It Means for B2B Marketers, with Putney Cloos

  Jul 28, 202629 min

  In B2B marketing, understanding buyer behavior has never been more complex. With AI, evolving content consumption, and diverse intent signals, marketers need new approaches to identify the right accounts and engage them effectively. In this episode, Putney Cloos , CMO at Bombora , dives into the changing world of intent data and how B2B companies can use it to make smarter decisions. Putney shares insights on how marketers can prioritize accounts, map buyer journeys, and interpret signals from AI-driven discovery tools without over-relying on outdated metrics like form fills. Putney discusses practical steps for marketers at all levels, including how to experiment with intent data in content strategy and audience targeting, while maintaining alignment with sales teams and avoiding confirmation bias. She also explores the challenges of content creation in an AI era and the importance of balancing human-focused messaging with agent-driven visibility. Key Takeaways: How intent data can reveal true buyer engagement beyond superficial actions How AI and LLMs are reshaping intent signals and discovery patterns Avoiding confirmation bias when interpreting marketing data Timestamps: (00:00) Introduction (03:00) How studying history informs marketing strategy (04:21) Career journey to Bombora and B2B marketing insights (05:47) What buyers do when marketers are not watching (07:17) Evolution of intent data over the past few years (09:00) Identifying high-intent accounts and signals (11:00) How AI and LLMs impact buyer research behavior (13:18) Metrics that are losing relevance like form fills (15:00) Understanding the depth of intent across buying committees (17:37) Using intent data without falling into confirmation bias (19:15) Pros and cons of AI in marketing and content visibility (22:42) The dual-path internet challenge for content strategy (25:40) Practical steps for marketers to act on intent data Check out the ebook " Trust Issues: How SaaS and AI-Native Brands Can Beat AI Credibility Fatigue" by PANBlast: https://www.panblastpr.com/resources/trust-issues-ai-credibility-ebook/

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