SaaS Half Full

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?

SaaS Half Full is a business podcast hosted by Lindsey Groepper, with 114 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Lindsey Groepper hosts SaaS Half Full, a business show with 114 episodes published.

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  SaaS Half Full

  How to Become a Better Marketer in the AI Era

  Aug 11, 202632 min

  In the age of AI, marketing experience is not becoming obsolete. It is becoming more valuable. While AI can generate ideas, analyze data, and accelerate execution, it cannot replicate the judgment shaped by years of successes, failures, and real-world decision-making. In this episode, Greg Jung , CMO and Head of Insurance Sales at Seven Corners , explores why seasoned marketers have a distinct advantage in the AI era. Greg explains how marketers can combine experience with AI to create stronger strategies, improve content, and operationalize their knowledge using his 10-80-10 framework. Greg also discusses the risks of trusting AI more than experienced marketing teams, how data can pull brands away from their core identity, and why producing more content does not always mean producing better content. He also explores AI's growing role in advertising, SaaS platforms, and customer experiences. Key Takeaways: Why marketing experience is more valuable in the AI era How to combine human judgment with AI effectively Why AI-generated strategies still need brand context Timestamps: (00:00) Introduction (03:17) Meet Seven Corners CMO Greg Jung (08:12) Helping seasoned marketers thrive with AI (11:13) Why more content is not better (13:48) Applying the 10-80-10 AI framework (16:49) How Nike abandoned its brand ethos (19:08) AI makes everyone feel like marketers (21:51) How to spot AI-generated marketing content (25:42) AI's future in advertising and SaaS (29:22) AI voice agent wins the business Check out the ebook " Trust Issues: How SaaS and AI-Native Brands Can Beat AI Credibility Fatigue" by PANBlast: https://www.panblastpr.com/resources/trust-issues-ai-credibility-ebook/

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  SaaS Half Full

  How Intent Data Has Evolved and What It Means for B2B Marketers, with Putney Cloos

  Jul 28, 202629 min

  In B2B marketing, understanding buyer behavior has never been more complex. With AI, evolving content consumption, and diverse intent signals, marketers need new approaches to identify the right accounts and engage them effectively. In this episode, Putney Cloos , CMO at Bombora , dives into the changing world of intent data and how B2B companies can use it to make smarter decisions. Putney shares insights on how marketers can prioritize accounts, map buyer journeys, and interpret signals from AI-driven discovery tools without over-relying on outdated metrics like form fills. Putney discusses practical steps for marketers at all levels, including how to experiment with intent data in content strategy and audience targeting, while maintaining alignment with sales teams and avoiding confirmation bias. She also explores the challenges of content creation in an AI era and the importance of balancing human-focused messaging with agent-driven visibility. Key Takeaways: How intent data can reveal true buyer engagement beyond superficial actions How AI and LLMs are reshaping intent signals and discovery patterns Avoiding confirmation bias when interpreting marketing data Timestamps: (00:00) Introduction (03:00) How studying history informs marketing strategy (04:21) Career journey to Bombora and B2B marketing insights (05:47) What buyers do when marketers are not watching (07:17) Evolution of intent data over the past few years (09:00) Identifying high-intent accounts and signals (11:00) How AI and LLMs impact buyer research behavior (13:18) Metrics that are losing relevance like form fills (15:00) Understanding the depth of intent across buying committees (17:37) Using intent data without falling into confirmation bias (19:15) Pros and cons of AI in marketing and content visibility (22:42) The dual-path internet challenge for content strategy (25:40) Practical steps for marketers to act on intent data Check out the ebook " Trust Issues: How SaaS and AI-Native Brands Can Beat AI Credibility Fatigue" by PANBlast: https://www.panblastpr.com/resources/trust-issues-ai-credibility-ebook/

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  SaaS Half Full

  How to Use AI Without Losing Your Brand's Voice, with Andrew Wheeler

  Jul 14, 202631 min

  Creating content has never been easier, thanks to AI. But as more companies turn to the same tools to generate blogs, social posts, and marketing copy, many brands are starting to lose what made them distinctive in the first place. In today's crowded content landscape, the companies that earn attention will not be the ones publishing the most. They will be the ones with a clear, authentic point of view. In this episode, Andrew Wheeler , CEO of Skyword , shares why AI is creating the "blandification" of brand messaging and explains why authority in the AI era comes from perspective, not volume. Andrew discusses how marketing leaders should view AI as a tool for scaling ideas rather than replacing human expertise, and why companies that rely entirely on AI-generated content risk becoming statistically average. Andrew breaks down how organizations can build differentiated brands by defining a unique point of view before using AI, involving subject matter experts throughout the content creation process, and optimizing for memorability instead of publishing frequency. He also shares practical advice on where AI adds the most value, where humans remain essential, and how marketers can avoid creating content that feels generic in an increasingly AI-driven world. Key Takeaways: Why AI is making brands sound more alike and how to avoid the "blandification" of your messaging How to use AI as a force multiplier without sacrificing authenticity or expertise Why brands should optimize for perspective and memorability instead of content volume Timestamps: (00:00) Introduction (02:25) AI is making brands interchangeable (03:14) Andrew's journey to Skyword (05:47) Why AI mirrors early SEO (08:34) Why AI shortcuts will fail (10:40) The AI sameness test explained (13:40) Where humans beat AI content (17:49) Three ways to build authority (22:37) AI guardrails for brand consistency (24:02) Can AI replace human storytellers? (27:28) Stop chasing content volume Check out the ebook " Trust Issues: How SaaS and AI-Native Brands Can Beat AI Credibility Fatigue" by PANBlast: https://www.panblastpr.com/resources/trust-issues-ai-credibility-ebook/ Skyword: https://www.skyword.com/

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  SaaS Half Full

  How to Turn Customer Events Into Revenue Drivers, with Gretchen Eischen

  Jun 30, 202632 min

  As AI reshapes how companies engage buyers, many B2B marketers are doubling down on automation, personalization, and digital channels. But while technology continues to evolve, one challenge remains the same: building trust and meaningful connections with customers. For many organizations, that means rethinking the role of community and in-person experiences in their growth strategy. In this episode, Gretchen Eischen , Chief Marketing Officer at Avetta , shares how her team transformed a traditional user conference into a community-driven experience that strengthened customer relationships, showcased product innovation, and created new opportunities for revenue growth. Gretchen explains how Avetta repositioned its brand around a simple, customer-centered message and then brought that vision to life through an event designed to serve the needs of both clients and suppliers. Gretchen breaks down the strategy behind securing executive buy-in for a significantly larger event investment, why she removed the traditional parade of executive presentations from the agenda, and how creating space for customer interaction, networking, and real-time product feedback led to stronger engagement. She also shares her perspective on why human connection and community building are becoming even more valuable as AI becomes a bigger part of the marketing landscape. Key Takeaways: How to build a community-first event strategy that drives business growth Why customer-led experiences create more value than executive-heavy agendas How to position in-person events as revenue and relationship-building investments Timestamps: (00:00) Introduction (02:53) From procurement to B2B marketing (06:02) How Avetta connects clients and suppliers (09:05) Building the "Ready to Work" brand (13:30) Making the case to double budget (17:01) Replacing executive keynotes with customers (19:53) The Connection Center networking experience (24:45) Measuring pipeline, not attendance metrics (26:40) Why event partners matter more (27:59) Gretchen's curated CMO circles program Check out the ebook " Trust Issues: How SaaS and AI-Native Brands Can Beat AI Credibility Fatigue" by PANBlast: https://www.panblastpr.com/resources/trust-issues-ai-credibility-ebook/

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  SaaS Half Full

  How to Reposition Your B2B Brand Without Losing Trust, with Caitlin Allen

  Jun 2, 202635 minS0

  <p >In fast-moving B2B markets, positioning rarely stays fixed for long. As technology, buyer expectations, and competitive dynamics shift, companies have to keep refining how they communicate their value. But repositioning too often, or too abruptly, can confuse customers, slow sales momentum, and weaken trust. <br /> <br /></p> <p >In this episode, Caitlin Allen, SVP of Market & Strategic Advisory Board Chair at Simbe Robotics, unpacks what it actually takes to reposition a company multiple times while continuing to scale. Caitlin shares lessons from leading Simbe Robotics through several major shifts, from robotics to shelf digitization to the broader category o...

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