SaaS Marketing Weekly

Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.

SaaS Marketing Weekly is a business podcast hosted by Unknown Host, with 108 episodes on record and a Required Pod Score of 82. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts SaaS Marketing Weekly, a business show with 108 episodes published.

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  Episode #108

  #108: Why consistent posting beats big campaigns EVERY time

  Aug 17, 202615 minS1

  In this episode, Ryan makes the case for content frequency over the one big campaign that you think makes an impact. He used to spend months building towards a single webinar, guide or exhibition, hoping it would deliver a wave of leads. Now he knows that it’s the weekly rhythm that makes those big campaigns work at all. The simple saying of ‘consistency is key’ is a true testament to your marketing. Your content needs to be going out there everyday and help lead up to the one big campaign. Ryan walks through how to build that rhythm, from the six-month content calendar and the thought leaders who feed it, to the data that tells you what to double down on. Don’t just wait for the one big win. Compound your work every week and see constant results. Takeaways: • Frequency beats intensity. One brilliant session a month gets you nowhere, but showing up every week compounds. • Quality will dip when you first raise the output, and that’s fine. Expect around ten run-throughs before it feels slick, and get your thought leader critiquing every piece • Build a six-month content calendar rather than a twelve-month one. One main topic per month with four subtopics gives you a fresh topic to work with every week • Find those topics in your sales calls transcripts, conversations with clients, feed them to an LLM and draw out the pain points. • Assign a thought leader to each topic. It can be someone internal, a partner or even a paid influencer, but get their buy-in on the topics before you start • Find your golden egg of content. Take that 15-minute interview, or podcast episode and turn it into various content pieces. Social clips and posts, blogs, newsletters. • Let the data choose your big campaigns.Get your most popular podcast, turn it into a webinar, the best webinar into a guide, and the best guide into a live event • Put ad budget behind it. Organic-only rarely works for B2B SaaS brands without a large following

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  Episode #107

  #107: How to turn existing website traffic into leads without a costly rebuild

  Aug 10, 202628 minS1

  In this episode, Ryan sits down with Director of Strategy, Jamie, to talk about website CRO’s, conversion rate optimization and how to get more leads from the traffic you already have, without a costly rebuild. Most B2B SaaS companies pour budget into the next campaign, the next funnel, the next ad, and completely overlook the shopfront every prospect actually lands on. Ryan and Jamie break down how to diagnose whether your site is a problem, the handful of pages that move the needle most, and the specifics that turn browsers into booked demos. If you’re getting the right traffic but not enough leads, this episode shows you where to start. Takeaways: Don’t rebuild, optimise: unless your site is a genuine disaster, CRO beats a £20–30k, 4–5 month rebuild you probably don’t need Diagnose first: if you’re getting the right ICP traffic but few conversions, CRO is the fastest, most organic route to more leads (use Google Analytics, Lead Forensics and your LinkedIn ads data to check) Your hero headline is the most important real estate on the site: ten words or less covering who you are, what you do and the benefit — spend hours on it and test multiple versions Messaging beats design: cut the buzzwords and say plainly what you do, who it’s for and the problem you solve (frameworks like Fletcher’s or April Dunford’s help) Write headings that tell the whole story on their own, because people skim and read the headers first — validated with heat-mapping tools like Hotjar Make the product shine: don’t dump raw UI screenshots — strip out detail, enlarge the fonts and use short looping animations (Slack’s site is the gold standard) Social proof needs numbers: case studies with hard stats and percentages convert far better than vague testimonials Look beyond the home page: your pricing page (anchoring and tiering), mobile experience, niche use-case pages and book-a-demo page are all high-leverage CRO wins Rule of thumb: if your website CRO isn’t at least a 7/10, fix it before you spend a penny on ads

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  Episode #106

  #106: Need more leads? Fix your funnel from the bottom up

  Aug 3, 202611 minS1

  In this episode, Ryan tackles the problem most businesses come to him with: “We are not getting enough leads.” His advice is to stop reacting to the noise and look at the business as a simple funnel, then fix it backwards. Most advice in the market says that you should start at the top of the funnel with awareness and brand building. Ryan starts at the bottom, because the 5% of your market who are ready to buy today skip all of that and land straight on your website, your demo page and your sales deck. If they do not convert with your bottom of the funnel assets, nothing you do at the top will save you. Ryan walks through a simple framework on exactly what to fix and in what order. Takeaways: Treat the business as one simple funnel: top, middle and bottom Fix it backwards. The 5% who are ready to buy skip straight to the bottom, so if that does not convert, nothing above it matters Start with messaging: get people to read your homepage and to tell you what they think you do and who your business serves. If they get it wrong, that’s your first problem to fix Then work on the rest: dated design, thin social proof, vague case studies, and demo page that is just a form instead of selling the demo Do not overlook the sales deck. Redesigning, rewording and restructuring it lifts sales on its own Only turn on your Google Ads if all of your bottom of the funnel assets have been fixed. Then the leads should flow. If not, check on your pricing Middle of the funnel is case studies and lead magnets. Top of the funnel comes last, and only pays off once you have somewhere to send potential leads

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  Episode #105

  #105: How to turn your subject matter experts into a lead-generating content machine

  Jul 27, 202626 minS1

  In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, to talk about subject matter experts, or SMEs, and how to turn the experts already sitting inside your business into a content engine. Most of your competitors are pumping out generic AI slop that nobody engages with. The advantage goes to the brands whose real experts show up and share genuine thought leadership. Sam breaks down who your SMEs should be, how to actually get busy senior people into a posting rhythm, what to do when they go quiet, and exactly what they should be posting about. If your content relies entirely on the founder, this episode shows you how to widen it out. Takeaways: Your subject matter experts are already in the business: the founder, head of sales, head of product, senior marketers and any real expert with useful knowledge in their head An SME does not need to be charismatic or great on camera. They just need genuine expertise. Your job is to extract it and turn it into content A recurring project management task (Rocket SaaS uses Asana) plus a clear SOP is how you turn good intentions into a consistent posting rhythm Busy senior people have two or three minutes a day, so give them everything: the topic, the transcript, the templates, the examples. Lead the horse to water Ghost writing tends to strip out authenticity, so it is usually better to enable people to write in their own voice than to write for them If free methods fail, incentives can work: paying per post, or running a competition for the most engaged post that month Sell it to your team on career growth, not just company benefit. A strong LinkedIn presence is one of the best things anyone can build for themselves Follow the 80/20 rule: 80% helpful, educational, top-of-funnel content and only 20% bottom-of-funnel promotion

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  Episode #104

  #104: The LinkedIn thought leader ad trick you're probably missing

  Jul 20, 20265 minS1

  In this episode, Ryan shares one of his favourite LinkedIn tactics: using thought leader ads to boost posts from other people who say genuine, positive things about your brand. A testimonial posted from your own company page gets skipped over. The same praise coming from a real customer with a real voice is far more believable, but it usually dies in the feed because that person only has a few hundred followers. This tactic fixes that, letting you put real budget behind authentic advocacy and get it in front of exactly the right audience. Quick to listen to, easy to apply, and genuinely effective. Takeaways: Thought leader ads let you boost an individual's post to a precisely targeted audience, not just their own followers Praise from a real customer in their own words is far more credible than a testimonial posted by your brand Build a list of happy customers, partners and advocates, then ask them to post (a small incentive like an Amazon voucher can help) Let people write the post themselves so it sounds genuine, but offer to draft it if they are short on time Always get a fact or a stat in there, and keep it snappy rather than a long essay Check whether people are already tagging you with positive posts, because those are ready to boost right now

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