
Episode #155
Ep 155: Price SaaS by Value, Not Competition | Etinosa Agbonlahor
Summary In this episode, Todd Kirk interviews behavioral economist and pricing strategist Eddie (Etionsa Agbonlahor) CEO of Decision Alpha to explore how understanding psychology can transform SaaS pricing strategies. They discuss common pitfalls, effective research methods, and practical tips for setting and adjusting prices in SaaS and education sectors. Key topics The role of behavioral economics in SaaS pricingCommon mistakes in SaaS pricing strategiesThe house analogy for understanding pricing rangesImportance of customer research and willingness to payStrategies for communicating price changes effectivelyDifferentiation and niche marketing in pricingUsage-based pricing models and their implicationsTiming and frequency of price reevaluation Resources Behavioral Pricing Playbook (Practical strategies for understanding how customers value what you offer.) https://playbook.decisionalpha.co - Stress-Test Your Pricing Strategy with Fred (Receive tailored pricing recommendations in minutes.) https://fred.decisionalpha.co Connect with Eddie Connect with Todd Visit the show page Get to know BrainStorm CreditsShow direction: Debra Wilson Show design: Kensie Smith Show manager: Jane Harvey



