Sales Leader’s Playbook: In Their Words

Welcome to the Sales Leader’s Playbook podcast, where we explore the minds of Ontario’s most driven owner-led businesses. From industrial suppliers to software companies, agencies to manufacturers, we uncover how leaders are building, selling, and growing in a market that never stops changing. Each episode shares real-world strategies, leadership insights, and lessons learned by entrepreneurs still in the trenches.

Sales Leader’s Playbook: In Their Words is a business podcast hosted by Justine and Paul Tindall, with 22 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Justine and Paul Tindall hosts Sales Leader’s Playbook: In Their Words, a business show with 22 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #22

  E22 The Journey from Engineer to CEO | Amit Sahni

  May 6, 202635 minS0

  <p>In this episode of the Sales Leaders Playbook, host Paul Tindall engages with Amit Sahni, CEO of Evron Computers, to explore the intricacies of sales leadership and business growth. They discuss the importance of understanding client needs, the definition of growth beyond just revenue, and the challenges of scaling a business. Sunny shares insights on the significance of trust in client relationships, the evolution of the sales process, and the critical role of hiring the right team. The conversation also touches on the impact of AI on the software industry and offers valuable advice for business owners facing growth...

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  Episode #21

  E21 The Art of Lead Generation in Pharma | Nicola Lloyd

  May 1, 202633 minS0

  <p>In this episode of the Sales Leaders Playbook podcast, Justine Tindall interviews Nicola Lloyd, president of Meducom Health. They discuss Nicola's entrepreneurial beginnings, the meaning of growth in business, challenges in lead generation, the importance of human engagement, and the role of technology and AI in the pharmaceutical industry. Nicola shares insights on sales effectiveness, the significance of measuring processes, hiring challenges, and leadership adjustments in a growing company. She concludes with advice for business owners facing growth ceilings, emphasizing the importance of returning to fundamentals and leveraging strengths.</p><p><br>Takeaways</p><p>Nicola's entrepreneurial spirit began...

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  Episode #20

  E20 The Future of Sales & Hiring: Why AI Alone Won’t Work | Jordan Goure

  Apr 8, 202648 minS0

  <p>What if the hiring system is completely broken and AI is making it worse?</p><p>In this episode of the Sales Leaders Playbook, host Justine Tindall sits down with Jordan Goure, Founder & CEO of Picsume, to unpack the future of sales, hiring, and AI-driven recruitment.</p><p>From launching his first business at 19 to scaling multiple companies across hospitality, real estate, and tech, Jordan shares how his journey shaped a powerful insight: traditional hiring methods, especially resumes are outdated, inefficient, and now flooded with what he calls “AI slop.”</p><p>They dive deep into:</p><p>Why resu...

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  Episode #19

  E19 Why Enterprise Value Matters More Than Revenue in 2026 | Susan Richards

  Apr 1, 202625 minS0

  <p>What does real business growth look like in 2026? In this episode of the Sales Leaders Playbook, host Justine Tindall sits down with financial strategist and Numbercrunch CEO Susan Richards to unpack a powerful shift from chasing revenue to building true enterprise value.</p><p>With over 25 years of experience in the tech and SaaS space, Susan shares how founders and sales leaders can rethink growth beyond vanity metrics like headcount and top-line revenue. Learn why profitability alone isn’t enough, how AI is reshaping operational efficiency, and what it takes to build a business that delivers long-term value and a...

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  Episode #18

  E18 From Startup to Scale: The CEO’s Role in Sales Success | Jay Bousada

  Mar 25, 202646 minS0

  <p>Most companies think growth comes from hiring more salespeople… but they’re missing the point.</p><p>In this episode, Jay Bousada (CEO & Founder of ThrillWorks) breaks down why CEOs must stay directly involved in sales and how that mindset helped him build a 26-year, award-winning agency.</p><p>From landing a massive first deal to turning down major clients like Tim Hortons and BlackBerry, Jay shares real-world lessons on what actually drives long-term growth.</p><p>You’ll learn:</p><p>Why CEO-led sales creates stronger, longer-lasting client relationships<br>The real reason most agencies lose clients after 3–5 years<br...

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