
Episode #282
Victoria B. Lozano on Why Brand Building and Business Growth Belong Together
Rupert sits down with Victoria B. Lozano, former CMO of Crayola, to discuss why effective marketing must build brands and drive revenue at the same time. They explore how brands can earn attention without looking like advertising, the difference between meaningful purpose and manufactured purpose, and why human judgment will matter even more as AI transforms the industry. Victoria Lozano is a senior marketing and business leader with extensive experience building iconic consumer brands and turning brand platforms into commercial growth. Her career spans Fortune 500 CPG, experiential, retail, media, and entertainment, with leadership roles across brands including Cadbury and Crayola. She is known for translating brand purpose into distinctive platforms that can shape culture, drive consumer behavior, and create measurable business impact. Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.






