
Scale Tales
Ep. 54: How Berthine Crèvecoeur West Leverages Names as a Strategic Tool to Scale Influence
Say My Name, Say My Name... What if something as simple as you r name c ould u nlock influence, opportunity , and revenue? This scale tale features Berthine Crèvecoeur West , the CEO of Westbridge Strategy Group. She reveals how a deeply personal challenge became the foundation for a powerful business strategy that propelled her to the TEDx stage – and it all started with her name. In this episode, you'll learn: Why correctly pronouncing names can directly impact trust, credibility, and business outcomes for your projects , How to turn personal experiences into scalable, strategic advantages to boost your career , Practical ways to build a strong executive brand that attracts opportunities , and much more! And just when you think you've heard it all, Berthine hints at the deeper systems and processes behind her 17-year success as a busin ess owner and master strategist. ⭐⭐⭐⭐⭐ Enjoyed the episode? Leave us a five ‑ star review ! Don't forget – we are an Authorized Training Partner with PMI so you can earn continuous education credits from our podcast episodes and access exclusive bonus content by listening through Poddy Train - our podcast learning portal . Start your free 30 ‑ day trial today. https://pdu.eqbsystems.com/pdu-landing-page






