
Episode #34
Ep. 34 The Career Detour That Led Her to Her Dream Business with Lauren Bercuson
What if the path that feels like a detour is actually preparing you for what's next? Lauren Bercuson never planned to leave law, become a school librarian, and eventually start her own trademark law firm. But sometimes life forces us to slow down, reassess what matters, and take a path we never expected. In this episode, Lauren and I talk about career transitions, motherhood, entrepreneurship, imposter syndrome, finding your niche, building relationships instead of constantly selling, and creating a business that actually fits the life you want. Lauren also breaks down trademarks in a way that makes them feel much less intimidating, including what entrepreneurs should think about before choosing a business name, why a Google search isn't enough, what "confusingly similar" really means, and why your logo and business name aren't necessarily protected in the same way. This is a conversation about building a business on your own terms, trusting the unexpected parts of your journey, and becoming known for what you do best. Connect with Lauren: Website: storylocklegal.com Stories by Storylock: https://storylocklegal.myflodesk.com/storiesbystorylock Connect with Brooke: Brooke's Newsletter Ready to stop guessing if your business can afford the next move? Download my free Cash Flow Forecast Tool Looking for clarity on your next steps? Download my free Clarity Compass . Looking to work with Brooke 1:1? More info here . Connect with me here: LinkedIn , Instagram , YouTube #ScaleWithClarity #WomenEntrepreneurs #Entrepreneurship #SmallBusiness #CareerTransition #BusinessOwner #TrademarkLaw #BrandProtection #WomenInBusiness #ImposterSyndrome

