Scaling Emerging Beauty

The Scaling Emerging Beauty podcast offers actionable insights and strategies to scale beauty brands from $0 to $20M, focusing on growth through retail opportunities. Join host Monique Benoit, a former merchant at Target and Anthropologie, as she talks with founders, retailers, and other experts to offer relevant tactics for brands in the trenches, and valuable content for the industry enthusiast.

Scaling Emerging Beauty is a business podcast hosted by Monique Hutcherson Benoit, with 72 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Monique Hutcherson Benoit hosts Scaling Emerging Beauty, a business show with 72 episodes published.

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  Episode #13

  E 813: How to Scale a Beauty Brand from DTC to Retail—with Anthony Standifer

  Jul 22, 202559 minS8

  <h2 >Summary</h2> <p >In this episode of Scaling Emerging Beauty, I sit down with Anthony Standifer—co-founder of MSeed Group and a 25-year beauty industry veteran. We get into the real talk around what it takes to scale from direct-to-consumer to retail—and how to stay profitable while doing it.</p> <p >We discuss:<br /> - How to stand out in crowded beauty categories through niche positioning<br /> - Why building emotional connections with your customers is key to scaling<br /> - What early-stage brands need to know about innovation cadence and product development<br /> - The truth about manu...

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  Episode #12

  E 812: Financial Strategy for Beauty Brands: Cash Flow, Retail Growth, and Smart Funding

  Jul 16, 202541 minS8

  <h2 >Summary</h2> <p >In this episode of Scaling Emerging Beauty, I'm joined by Matt Putra, fractional CFO and founder of Eightx, a financial advisory firm helping CPG and beauty brands scale responsibly. If you've ever felt unsure about forecasting cash flow, managing inventory costs, or figuring out how to fund retail growth—this is your episode.</p> <p >Matt shares his proven frameworks for financial planning, with a focus on what beauty brands need to know when transitioning from DTC to retail. He breaks down complex financial concepts in a way that's clear, actionable, and rooted in real-world experience.</p>...

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  Episode #11

  E 811: Winning Beauty Customers with Storytelling, Site Experience, and Loyalty

  Jul 8, 202531 minS8

  <p >In this episode of Scaling Emerging Beauty, I'm joined by Sarah Gallagher—founder of e-commerce agency Gamma Waves and a marketing strategist behind powerhouse brands like Supergoop. Sarah has helped both emerging and established brands scale through digital optimization, brand storytelling, and smart consumer engagement strategies.</p> <p >We explore:<br /> ✅ What makes a beauty brand story stick—and why clarity matters more than complexity<br /> ✅ How to optimize your website to boost conversion (spoiler: it's not just about design)<br /> ✅ The keys to customer retention and how to increase lifetime value through personalization<br /> ✅ How testing and A/B optimizati...

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  Episode #10

  E 810: Trademark Essentials for Emerging Brands with Lauren Bercuson of Storylock Legal

  Jul 1, 202537 minS8

  <p >Trademark protection isn't just for big brands — it's essential for emerging founders too.</p> <p >In this episode of Scaling Emerging Beauty, Monique sits down with Lauren Bercuson, founder of Storylock Legal, to break down the basics of trademarks, common mistakes founders make, and how protecting your brand early can save you major time and money later.</p> <p >Lauren shares her experience helping CPG and beauty founders secure their brand names, logos, and even colors, while explaining the risks of skipping this crucial step. Whether you're launching your first product or prepping for retail expansion, this conversation will ma...

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  Episode #9

  E 809: Scaling Smarter: DTC Profitability and Website Simplicity with Ben Sharf of Platter

  Jun 24, 202526 minS8

  <p >Direct-to-consumer (DTC) brands have more tools than ever — but scaling profitably online? That's still a huge challenge.</p> <p >In this episode of Scaling Emerging Beauty, Monique sits down with Ben Sharf, founder of Platter, to talk about why profitability and simplicity are the new superpowers for growing your DTC business.</p> <p >Ben shares insights from building Platter, a tech-enabled service that's simplified Shopify storefronts for brands like Everyman Jack and Mrs. Meyer's. He breaks down what early-stage brands often miss when it comes to building effective e-commerce sites — and how fixing a few basic elements can dramatically impr...

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