Scaling With People

Tired of spinning your startup wheels but never gaining traction? Buckle up, founders and CEOs, because this podcast is your rocket fuel to profitability! Every week, we ignite explosive conversations with bold-faced founders, brainy experts, and even a few out-of-this-world vendors. Get ready to crack the code on growth, master employee engagement, and blast through your scaling goals. We’re talking real-world strategies, actionable tips, and perspectives that’ll make your business do a cosmic dance. So, strap in and prepare for lift-off!

Scaling With People is a business podcast hosted by Gwenevere Crary, with 146 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Gwenevere Crary hosts Scaling With People, a business show with 146 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Scaling With People

  Why You're Making More Money But Not Getting Richer with Ethan Heisey

  Aug 12, 202628 min

  Send us Fan Mail Guest: Ethan Heisey LinkedIn: https://www.linkedin.com/in/ethan-heisey-atlanta/ Website: https://ethanheisey.com/ Every founder wants to grow revenue—but what if the fastest way to build wealth isn't making more money? In this episode of Scaling with People , Gwenevere Crary sits down with tax strategist Ethan Heisey to uncover why many business owners pay far more in taxes than they legally need to—and how proactive tax planning can become one of the most powerful growth strategies in your business. Instead of treating taxes as an annual chore, Ethan explains how founders can make tax strategy part of their year-round financial plan, helping them keep more capital to reinvest into growth. In this episode, you'll learn: • Why tax planning should happen long before April • The difference between tax preparation and tax mitigation • When traditional deductions stop being enough • How high-income founders can legally reduce their tax burden • Why your advisor team can have a bigger impact on your wealth than your investments • How to evaluate whether your CPA is helping you grow—or simply filing paperwork • Practical next steps founders can take over the next 30 days If you're growing your business but wondering why your bank account isn't growing at the same pace, this conversation will change how you think about taxes, advisors, and long-term wealth. Key Takeaway: The best founders don't just earn more—they structure their business so they keep more of what they earn. Connect with Scaling with People Follow the show for weekly conversations with founders and experts on leadership, systems, AI, operations, finance, and the people strategies that help companies scale without breaking. If this episode helped you, share it with another founder who's working hard but wants to keep more of the wealth they're creating. Support the show

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  Scaling With People

  Your Leadership Isn't Breaking Trust. Your Communication Is with Kim Bohr

  Aug 5, 202632 min

  Send us Fan Mail Guest: Kim Bohr LinkedIn: https://www.linkedin.com/in/kimbohr/ Website: https://sparkeffect.com/ Your employees aren't resisting change. They're resisting uncertainty. Most founders think trust is something you either have or you don't. The reality? Trust is a measurable business asset—and one of the fastest things to disappear when communication breaks down. In this episode of Scaling with People , Kim Bohr, CEO of Spark Effect, explains why AI isn't the real threat to your culture. Poor leadership during change is. We unpack why employees disengage long before they resign, how leaders unknowingly create low-trust environments, and the practical frameworks that help organizations navigate growth, AI adoption, and disruption without losing their people. If you're scaling a company, implementing AI, or leading through uncertainty, this conversation will help you protect the one asset every growing business depends on: trust. In this episode you'll learn: Why trust directly impacts retention, revenue, and business performance The communication mistakes that quietly destroy culture How AI exposes weak leadership instead of causing it The warning signs that trust is eroding before employees leave A simple framework for leading change without creating fear Why founders should measure trust like any other business KPI Practical ways to rebuild trust after it's been damaged Three actions leaders can implement this week to strengthen trust across their teams Key Takeaway People don't leave because change happens. They leave when leaders fail to explain why the change matters, what it means for them, and how they'll be supported through it. Trust isn't soft. It's a competitive advantage—and one of the most valuable growth levers inside your business. If this episode helped you... Follow Scaling with People so you never miss weekly playbooks on scaling your company through better leadership, smarter systems, AI, and people strategies. Know another founder or executive leading through rapid growth? Share this episode with them—they'll thank you later. Support the show

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  Scaling With People

  Your Leadership Team Doesn't Have a Strategy Problem. It Has a Language Problem with Randy Lyman

  Jul 29, 202630 min

  Send us Fan Mail Most founders think their biggest growth challenge is strategy. Randy Lyman says it's something far less obvious. After building multiple eight-figure companies, Randy realized that the biggest constraint on growth wasn't sales, marketing, or execution—it was the emotional patterns driving leadership decisions. In this episode of Scaling with People , host Guinevere Curry sits down with Randy to explore how leaders unknowingly create cultures that either accelerate growth or quietly hold it back. You'll learn why blame destroys performance, how psychological safety fuels innovation, and why the best leaders balance accountability with empathy. Randy also shares practical habits any founder can implement immediately to build stronger teams and better business outcomes. In this episode, you'll learn: Why leadership—not strategy—is often the real bottleneck to growth The three things every employee needs before they'll perform at their best How blame quietly erodes trust, innovation, and profits Why praise is one of the highest-return leadership tools you can use Practical ways to become a better listener and create stronger teams How emotional patterns affect company culture and business performance Why taking ownership builds credibility and trust faster than assigning blame The balance between logic, discipline, empathy, and collaboration that separates good leaders from great ones Memorable Quotes "People drive the numbers. Numbers don't drive people.""I always give credit for success and take the blame for failure.""When people know you believe in them, they show up as the best version of themselves." About Randy Lyman Randy Lyman is a physicist, entrepreneur, leadership coach, and the author of The Third Element . After building multiple eight-figure companies, he developed a leadership philosophy that combines business strategy with emotional intelligence to help leaders create healthier cultures, stronger teams, and more sustainable growth. Connect with Randy Website: randylyman.com If you're a founder, CEO, or executive trying to scale without burning out your team—or yourself—this episode will challenge how you think about leadership and give you practical ways to build a company people genuinely want to be part of. If you enjoyed this conversation, follow Scaling with People for weekly conversations with founders and operators sharing practical strategies for building companies that grow through people, systems, and leadership—not chaos. Support the show

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  Scaling With People

  Your Leadership Team Doesn't Have a Strategy Problem. It Has a Language Problem with Mike Damphousse

  Jul 22, 202629 min

  Send us Fan Mail Most companies don't fail because of bad strategy. They fail because every executive is telling a different story. Sales has one message. Marketing has another. Product builds toward something different. HR hires for a vision no one can clearly explain. The result? Growth slows, execution gets messy, and leadership spends more time aligning than building. In this episode of Scaling with People , host Gwenevere Crary sits down with serial entrepreneur, investor, and co-author of The Category Creation Formula , Mike Damphousse , to explore why leadership alignment starts with language—not another strategic planning session. You'll learn: Why leadership misalignment quietly kills growth long before it shows up in revenue The "airplane pitch" every CEO should use to test whether their executive team is truly aligned Why category-leading companies focus on defining markets instead of chasing competitors How to evolve your company's positioning without disrupting what's already working Why sales, marketing, and product teams must speak the same language to accelerate growth The balance sheet metric founders should pay more attention to when measuring long-term value If your leadership team feels busy but disconnected, this conversation will help you identify the warning signs before they become expensive. Key Takeaway: Scaling isn't just about having the right strategy. It's about ensuring every leader can clearly communicate the same vision. If you enjoyed this episode, follow Scaling with People for weekly conversations with founders and experts who share practical strategies for scaling companies through stronger leadership, smarter systems, and better people practices. Support the show

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  Scaling With People

  The Financial Lies Founders Tell Themselves with Chris Everett

  Jul 15, 202626 min

  Send us Fan Mail Most founders obsess over business metrics but rarely apply the same discipline to their personal finances. Instead, they make decisions based on stories: "My exit will take care of it." "Next year will be my breakthrough." "I'll deal with it later." Those assumptions can quietly cost hundreds of thousands of dollars over a lifetime. In this episode of Scaling with People , fiduciary financial planner Chris Everett , founder of Everett Wealth Solutions, explains why intelligent entrepreneurs often make emotional money decisions—and how to build a financial plan grounded in reality instead of hope. We explore why your earliest beliefs about money still influence your decisions today, how identity can drive unnecessary spending, and why many founders unknowingly take risks that leave their families and businesses exposed. Chris also challenges popular financial advice that isn't always right for entrepreneurs, including the 4% rule, maxing out a 401(k), and defaulting to a 529 plan. You'll also learn why tax planning, beneficiary designations, insurance, and asset protection deserve as much attention as your investment portfolio—and the simple exercise you can do this week to uncover one of the biggest gaps in your financial plan. In this episode, you'll learn: Why founders often make emotional—not rational—financial decisions What "financial future faking" is and how to avoid it How childhood beliefs shape your relationship with money Why your business should never be your retirement plan Common financial advice that doesn't fit many entrepreneurs The overlooked planning mistakes that can create major financial risk One simple review that could protect your family and your future If you're building a business, your personal financial strategy deserves the same intentionality as your growth strategy. This conversation will help you think differently about wealth, risk, and what financial security really means. Enjoyed this episode? Follow Scaling with People , leave a review, and share this conversation with another founder who's focused on building both a successful business and a secure future. Support the show

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