
Episode #19
Better Marketing, Not More Marketing: Driving Profitability in Hospitality with Josh Kopel
<p>Marketing is essential to any successful hospitality business—but for many operators, it can feel like a constant cycle of activity without clear results.</p><p>In this episode of Science of Service, Rachel is joined by Josh Kopel, a Michelin-awarded restaurateur turned marketing strategist, who now works with operators around the world to help them drive more profitable, predictable growth.</p><p>Josh’s approach challenges some of the most common assumptions in restaurant marketing. Instead of doing more—more posts, more campaigns, more channels—he focuses on doing less, but with greater precision and intent.</p><p>Together...






