Scope Shift

Scope Shift is the podcast where digital marketing leaders and agency owners pull back the curtain on what’s actually working in ever-changing digital marketing landscape. Hosted by Brian Saemann, a 16 year agency vet, each episode dives into the pivots, power moves, and “oh crap” moments behind building a successful and profitable marketing team and business. How do you survive your next Scope Shift? Tune in to get some ideas!

Scope Shift is a business podcast hosted by Brian Saemann, with 30 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Brian Saemann hosts Scope Shift, a business show with 30 episodes published.

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  Episode #31

  Mastering PPC: The Skills That Separate Pros from the Pack - Ep 31

  Oct 29, 202528 minS1

  <p>In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Jeff Coleman, Founder of Factor Four Consulting. Jeff has been running Google Ads since 2006, helping small businesses build reliable lead engines that deliver consistent results. With decades of experience, teaching roles at the University of San Diego and UCSD, and a relentless focus on sound marketing fundamentals, Jeff has seen PPC evolve from the wild west days of cheap clicks to today’s complex, high-stakes environment.</p><p>🎯 What You’ll Learn: </p><p>✅ How Jeff turned an early fascination with Google Ads into a 20+ year care...

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  Episode #29

  Empowering Businesses to Achieve Their Goals Through Online Marketing - Ep29

  Oct 29, 202529 minS1

  <p>In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Michael Fleishner, Founder of Big Fin SEO, host of the Digital Freelancers Podcast, and author of multiple bestselling marketing books, including SEO Made Simple. Michael has helped thousands of professionals grow their businesses through smart, sustainable digital marketing—and brings decades of experience as a corporate marketer turned entrepreneur, speaker, and agency leader.</p><p><br></p><p>🎯 What You'll Learn: </p><p>✅ How Michael transitioned from corporate marketing to building his own successful agency. </p><p>✅ Why the leap from a steady paycheck to entrepren...

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  Episode #30

  Scaling to Nine Figures on Amazon - Ep30

  Oct 29, 202520 minS1

  <p>In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Duke Kroll, Founder of SellerSlice—an Amazon growth agency built to scale brands, not just “manage” accounts. Duke’s team blends deep e-commerce strategy with operational execution, helping brands push into nine-figure territory on Amazon by dialing in data, systems, and cross-channel momentum. A former private-label builder himself, Duke brings hard-won, firsthand insight—not theory.</p><p><br></p><p>🎯 What You’ll Learn</p><p>✅ The shift from “in the weeds” founder to growth leader: speaking, partnerships, and category focus (beauty + tabletop games).</p><p>✅ Why the biggest w...

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  Episode #27

  The Power of Video in Digital Marketing and Lead Generation Ep 27

  Oct 20, 202530 minS1

  <p>In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Jeff Alan Gray, Founder and CEO of First Rule Digital Marketing, an Atlanta-based agency specializing in local SEO and websites that actually convert visitors into leads. Jeff brings a wealth of experience in sales, e-commerce, and SEO—and a mission to help small and minority-owned businesses dominate their local markets through smart, organic digital strategies.</p><p>🎯 What You'll Learn:</p><p> ✅ How Jeff pivoted from consulting and e-commerce into building SEO-driven websites for small businesses. </p><p>✅ Why local SEO is the most critical growth le...

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  Episode #27

  Merging Data And Creativity For Business Results Ep 26

  Oct 14, 202516 minS1

  <p>In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Matt Lynberg, Vice President of Technology and Data at Modern Foundation. Matt has spent his career at the intersection of data and creativity, helping brands turn bold ideas into measurable business outcomes. From his work at The Thomas Group to leading new service lines at Modern Foundation, Matt is passionate about making sure creative strategies don’t just look good—they perform.</p><p><br /></p><p>🎯 What You'll Learn: </p><p>✅ Why creative work without measurable results falls short in today’s market. </p><p>✅ How pai...

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