
Episode #8
Here's Why You NEED To Rethink B2B GTM in 2026 | Lisa Sharapata
<p>Lisa Sharapata, the VP of AI and Go-To-Market Strategy at Metadata, breaks down how LLMs are changing B2B buying, why third-party intent data is crumbling, and what modern GTM and ABM actually look like when you start with real customer insight instead of dashboards. She shares stories from healthcare and tech, how to get out into the market, and why brand, sales expertise, and experimentation matter more than ever in the AI era.</p><p>Chapters:</p><p>00:00 - Podcast Episode Highlights</p><p>00:54 - From Designer to B2B Marketing Leader</p><p>05:10 - Reach Customers Beyond...

