
Episode #4
Tea to Tech: David Segal's Second Act
How a master brand builder went from loose leaf tea to healthy salads, and ultimately to taking on the big banks. David Segal is the co-founder, and the David, in DAVIDsTEA, the vibrant retail powerhouse that became a sensory playground for tea lovers across North America. His ability to turn a centuries-old commodity into a $200 million public giant made him a legend in the retail world. Then he took the winnings from that success and ran a multi-layered second act that started in the restaurant kitchen, returned to the tea leaf, and ultimately ended up in the executive suite of a high-growth financial technology startup called Highbeam.





