Securing Your Brand

Welcome to Securing Your Brand, the podcast where Holly McFall and Melissa Jeda from SecureMark Legal discuss trademarks, copyrights, and intellectual property. Hosted by Matt Sky, each episode unpacks the complexities of IP law, offering insights and guidance to help you protect your brand and creative works.

Securing Your Brand is a business podcast hosted by secureyourbrand, with 21 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

secureyourbrand hosts Securing Your Brand, a business show with 21 episodes published.

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  Episode #9

  The Patent Timing Rules for Product Founders to Avoid Losing Global Protection with Jeff Holman

  Oct 21, 202549 minS0

  <p>In this episode of Securing Your Brand with SecureMark Legal, hosts Holly McFall and Melissa Jeda explore the patent side of intellectual property protection with guest Jeff Holman, a seasoned patent attorney and engineer. While the show typically centers on trademarks, this episode highlights how patents both utility and design, play a critical role in protecting inventions, product designs, and innovations, especially for entrepreneurs selling physical products.</p><p>Jeff walks listeners through the layers of patent protection, how to avoid costly mistakes (like public disclosures), and what small businesses need to know about protecting their ideas domestically and...

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  Episode #8

  How Entrepreneurs Can Launch a Franchise Without Experience and Scale to Millions with Max Emma

  Oct 7, 202538 minS0

  <p>In this episode of Securing Your Brand, with SecureMark Legal, hosts Holly McFall and Melissa Jeda take a closer look into the world of franchising, entrepreneurship, and brand protection with Max Emma, a seasoned franchise executive and serial entrepreneur. With over two decades of experience, Max shares his remarkable story from immigrating to the U.S. with limited English to becoming the CEO of three companies and a leading figure in franchise consulting.</p><p>Whether you're a startup founder, a service-based entrepreneur, or a business owner considering franchising your company, this episode is packed with practical advice, powerful...

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  Episode #7

  The Trademark Secrets for Founders to Avoid USPTO Refusals with Letters, Numbers, and Symbols

  Sep 23, 202512 minS0

  <p>In this episode of Securing Your Brand with SecureMark Legal, hosts Holly McFall and Melissa Jeda dive into the intricacies of designing creative brand names using letters, numbers, and symbols. They explore how the USPTO (United States Patent and Trademark Office) assesses these creative marks and what makes a brand confusingly similar to existing trademarks. The hosts highlight the importance of considering not just the visual appearance of a brand but also how it sounds, and how certain creative tweaks can still lead to potential trademark conflicts.</p><p>While there are no external guests in this episode, the...

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  Episode #6

  Why Foreign Brand Names Can Get Your Trademark Rejected

  Sep 9, 202512 minS0

  <p>In today’s episode of Securing Your Brand, co-hosts Melissa Jeda and Holly McFall delve into the risks and legal nuances of using non-English or made-up words in your brand name. While a foreign word might feel creative or meaningful, it could also carry unintended translations, cultural misinterpretations, or worse, get your trademark denied or fined by the USPTO. This episode breaks down why translations matter, what trademark examiners are really looking for, and how to avoid common pitfalls when building a global-facing brand.</p><p>Melissa Jeda and Holly McFall are trademark attorneys and co-founders of SecureMark Legal, a...

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  Episode #5

  The Design Mark Strategy for Entrepreneurs to Protect Logos, Fonts and Avoid Canva Filing Mistakes

  Aug 26, 202519 minS0

  <p>In this episode of Securing Your Brand, co-hosts Melissa Jeda and Holly McFall explore a crucial yet often misunderstood aspect of brand protection: design marks. Unlike standard word marks, design marks cover stylized logos, colors, shapes, and other brand identifiers. This episode walks entrepreneurs and creatives through what counts as a design mark, when and how to register one with the USPTO, and common pitfalls to avoid when working with third-party designers or apps.</p><p>Melissa Jeda and Holly McFall are the founders of SecureMark Legal, a law firm that specializes in brand protection for modern entrepreneurs. Together...

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