Selling Education

Hosted by Nicola Lutz, #1 expert in Selling EducationWith 30 years under her belt in the education sector, she's bringing you solid sales tips, processes, and insights to help you recruit more students.If you're in the education sector, whether you're a language school, admissions team, agent, etc. This podcast is the podcast for you.

Selling Education is a education podcast hosted by No Fluff, with 16 episodes on record and a Required Pod Score of 80.

No Fluff hosts Selling Education, a education show with 16 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Selling Education

  Meet Jenny - The Parent Your School Keeps Missing.

  Sep 22, 202655 min

  Most schools and counsellors think they've done their ideal client persona work. hey haven't. This week Helen Tudor (energetic, hard-nosed, slightly woo - her words) joins me to talk stick figures, attracting the right families, red flag parents, and why your prospectus is boring everyone into a "maybe." Spoiler: it's not about the parents. It's about you. Connect with Nicola https://www.instagram.com/nofluff.biz/ https://www.facebook.com/nofluffsolutions https://www.linkedin.com/in/nicola-lutz/ Connect with Helen Tudor https://helentudor.online/about https://www.linkedin.com/in/helentudor/ https://www.instagram.com/helentudoronline https://www.facebook.com/helenctudor

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  Selling Education

  The Ugly Frog In Your Enquiry Pipeline

  Sep 7, 202622 min

  Somewhere in your student enquiry pipeline right now, there's a family who went quiet after visiting, an agent whose enthusiasm never turned into bookings, or a student you promised to get back to and haven't. You know exactly who it is. That's your frog, and you've been finding very productive-looking ways to avoid it. Nicola takes Brian Tracy's Eat That Frog and applies it specifically to admissions and education sales: what your "frog" actually looks like in a pipeline, why checking your emails first thing is the most effective way to never eat the damn thing, and the ABCDE method for being brutally honest about which of your tasks are actually moving the needle versus just making you feel busy. Plus the "converter mindset" that separates people who process enquiries from people who convert them. As a start to the 2026 academic year, this is a great listen to get the important stuff done! Connect with Nicola https://www.instagram.com/nofluff.biz/ https://www.facebook.com/nofluffsolutions https://www.linkedin.com/in/nicola-lutz/

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  Selling Education

  Your Sales Self: The Psychology Behind Helping People Say Yes

  May 11, 202647 minS0

  <p>What if the reason your admissions team isn't converting has nothing to do with their skills, and everything to do with the story they're telling themselves about sales?</p> <p>In this episode, Nicola Lutz sits down with Ruth Hughes, founder of Curious Human, coaching psychologist, and former Director of Marketing and Admissions at a leading UK independent school, to explore the concept of the sales self and why so many people in education resist it.</p> <p>They dig into the real cost of being "nice" instead of kind, why information-dumping feels safe but loses enrolments, how to...

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  Selling Education

  Why Admissions Teams Don't Ask for the Close, And What It's Costing Your Enrolments

  Apr 27, 202621 minS0

  <p >Getting a "no" feels like a physical injury. Neuroscience proves it.</p> <p >Functional MRI studies show that social rejection activates the same regions of the brain as physical pain. And once you understand that, a lot of behaviour in education sales starts to make perfect sense.</p> <p >The softened sign-offs. The extra brochure instead of a direct question. The meeting that ends with "I'll send you some information and you can let me know." None of it feels like avoidance in the moment. It just feels polite.</p> <p >In this episode of Selling Education, Nicola Lutz...

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  Selling Education

  What Schools Get Wrong: An Agent's Honest Take

  Apr 13, 202645 minS0

  <p >Most schools think turning up is enough. Book the meeting, open the deck, present the school. Job done.</p> <p >But according to Basia Salamon, one of Poland's leading education agents and founder of boutique consultancy Excellence in Education, that approach is losing schools agents before the conversation has even really started.</p> <p >With over 15 years of experience advising families on international schooling and boarding school placements, Basia has seen every mistake in the book. In this episode of Selling Education, she sits down with Nicola Lutz to share exactly what schools and agents are getting right, and...

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