Selling Education

Hosted by Nicola Lutz, #1 expert in Selling EducationWith 30 years under her belt in the education sector, she's bringing you solid sales tips, processes, and insights to help you recruit more students.If you're in the education sector, whether you're a language school, admissions team, agent, etc. This podcast is the podcast for you.

Selling Education is a education podcast hosted by No Fluff, with 14 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

No Fluff hosts Selling Education, a education show with 14 episodes published.

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  Selling Education

  Your Sales Self: The Psychology Behind Helping People Say Yes

  May 11, 202647 minS0

  <p>What if the reason your admissions team isn't converting has nothing to do with their skills, and everything to do with the story they're telling themselves about sales?</p> <p>In this episode, Nicola Lutz sits down with Ruth Hughes, founder of Curious Human, coaching psychologist, and former Director of Marketing and Admissions at a leading UK independent school, to explore the concept of the sales self and why so many people in education resist it.</p> <p>They dig into the real cost of being "nice" instead of kind, why information-dumping feels safe but loses enrolments, how to...

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  Selling Education

  Why Admissions Teams Don't Ask for the Close, And What It's Costing Your Enrolments

  Apr 27, 202621 minS0

  <p >Getting a "no" feels like a physical injury. Neuroscience proves it.</p> <p >Functional MRI studies show that social rejection activates the same regions of the brain as physical pain. And once you understand that, a lot of behaviour in education sales starts to make perfect sense.</p> <p >The softened sign-offs. The extra brochure instead of a direct question. The meeting that ends with "I'll send you some information and you can let me know." None of it feels like avoidance in the moment. It just feels polite.</p> <p >In this episode of Selling Education, Nicola Lutz...

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  Selling Education

  What Schools Get Wrong: An Agent's Honest Take

  Apr 13, 202645 minS0

  <p >Most schools think turning up is enough. Book the meeting, open the deck, present the school. Job done.</p> <p >But according to Basia Salamon, one of Poland's leading education agents and founder of boutique consultancy Excellence in Education, that approach is losing schools agents before the conversation has even really started.</p> <p >With over 15 years of experience advising families on international schooling and boarding school placements, Basia has seen every mistake in the book. In this episode of Selling Education, she sits down with Nicola Lutz to share exactly what schools and agents are getting right, and...

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  Selling Education

  Email sign offs, Why it impacts your enrolments

  Mar 29, 202614 minS0

  <p>You've definitely written this in an email:</p> <p>“If you have any questions, please don’t hesitate to call.”</p> <p>It sounds polite. Professional. Safe.<br> But in student recruitment, it’s often where the conversation stalls.</p> <p>It gives no clear next step, no reason to act. Leaving families to not move forward, and instead drift away.</p> <p>Nicola Lutz, from No Fluff, unpacks why this common sign-off is costing language schools, independent schools, and education agents enrolments, and what to say instead to guide families confidently to the next step.</p> <p>If your enquir...

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  Selling Education

  The "Crazy Busy" Trap

  Mar 16, 202646 minS0

  <p>In this episode of Selling Education, I’m joined by career confidence expert Zena Everett to talk about something most admissions and recruitment teams feel but rarely unpack properly, the “crazy busy” trap. We dig into why capable people end up overwhelmed, how imposter syndrome shows up in our sector, and why focusing on the work that actually moves the needle matters far more than just staying busy. If you work in admissions, student recruitment, or agency leadership, this conversation will feel very familiar.</p> <p> </p> <p>Connect with Zena Everett<br>https://www.instagram.com/zenaeverett1/</p> <p>https...

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