Selling Snow

Welcome to Selling Snow , the podcast for ski industry pros, marketers or anyone who wants to learn more about marketing in the ski business. I’m your host, Andrew Zwicker, with 25 years in and around marketing skiing, and this show is all about learning from the best in the business, so you can up your marketing game,or just get a peek behind how ski resort marketing works. Our first episodes include hilarious and candid conversations with Michael J Ballingall of Big White, Lonie Gleiberman of Mount Bohemia, Marin Kejvel of Ski Cape Smokey, Jeff Penseiro of Baldface Lodge and Jason Levinthal of J Skis. Every episode tells the backstory on the guest, their ski area or ski business. Then it does a deep dive into how they market and sell their product from spectacular failures to keen wisdom and insights that you can use today to up your own marketing game. Grab a hot chocolate, sit back and enjoy conversations with some of the best on how they are selling their ski business, because there's no business like snow business on Selling Snow.

Selling Snow is a business podcast hosted by Unknown Host, with 33 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Selling Snow, a business show with 33 episodes published.

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  Episode #31

  Ep.29 - Doug Pierini, CEO of Jackson Hole

  Sep 22, 20261h 5m

  Welcome to Season 2 of Selling Snow! Jackson Hole… just saying or hearing those two words evokes a host of images and emotions for many. Jackson Hole is one of the most iconic ski areas in the world. Steep terrain, legendary snowfall, a fiercely loyal customer base, and a reputation that has been built over decades. But success creates a pretty interesting problem for ski area operators: how do you grow without taking away the experience that made people fall in love with you in the first place? In this episode of Selling Snow, we’re heading to Jackson Hole to talk about that balancing act. We get into growth, capacity, the guest experience, what happens when demand starts pushing against your limits, and how one of the most recognizable ski areas in North America thinks about protecting what makes it truly Jackson. Now let’s get in line for the first tram, and connect with Doug Pierini, CEO of Jackson Hole. We pulled 10 actionable insights from this episode to help you up your game. Find them all at www.sellingsnow.com Thank you to the over 7,000 unique listeners who have downloaded Selling Snow in our first 28-episode season. This project started just before Christmas 2025 with the first test episodes recorded, and it has been growing rapidly since. Thank you to all of the great comments and emails you’ve sent about how much you’re enjoying the show. It’s been a real pleasure and fun talking to so many great minds in the ski industry. So I’m excited to be back to launch Season 2 as we continue to be your place for peer-to-peer knowledge sharing to up everyone’s game. Let’s kick things off with a trip over to one of the most epic ski areas going, and also throw out a huge thank you to one of our new supporters and partners, e-liberty.

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  Episode #30

  Ep. 28 - Paul Anderson, CEO of NZSki - The Art of Running Multiple Ski Areas

  Sep 7, 202656 min

  Imagine waking up in Queenstown, looking out at the Mountains, knowing you’ve got three ski areas to run, a massive expansion project in the works, Australians pouring across the Tasman, and climate change quietly asking you to rethink what the next 20 years of skiing is going to look like. Oh, and you just came into the ski industry from finance. Today’s guest is Paul Anderson, CEO of NZSki which owns Mt. Hutt, The Remarkables and Coronet Peak in New Zealand In this episode, we talk about how NZSki manages three very different mountain personalities under one company, and why sometimes the smartest marketing move is to let the individual mountain brands do the talking. We also dig into the massive expansion planned for The Remarkables, the importance of getting people hooked on skiing when they’re young, how they’re using everything from CRM to reality TV to reach different audiences, and why climate adaptation is becoming part of the long-term business plan whether we like it or not. So grab a flat white, chuck on your jandals, and let’s head over to Queenstown for a chat with Paul Anderson, CEO of NZSki. We pulled 10 Actionable Insights from this episode. You can find Here

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  Episode #29

  Ep.27 - Lachlan Blyton-Gray of Selwyn Snow Resort on Finding and owning their niche

  Aug 9, 20261h 1m

  It’s perhaps not well known, and potentially contentious, but just outside of Selwyn Australia is home to the first ski club, potentially on earth. The Kiandra Pioneer Ski Club was formed in 1861. By 1957, they had the first t-bar, and in the 60s and 70s, they moved up the road to the current site at Selwyn Snow Resort. 50 years later, it burned to the ground, and they got a unique opportunity to start fresh General Manager Lachlan Blyton-Gray shares how they rebuilt a better guest experience, own their niche that the bigger destination resorts simply can't compete in, and turned one of the darkest moments in the resort's history into a long-term competitive advantage. So grab a meat pie and a hot choccy while we head to Selwyn for a chat with General Manager, Lachlan Blyton-Gray.

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  Episode #28

  Ep.26 - Part 2 - James Urquhart of Mt. Hutt

  Jul 28, 202645 min

  Ok, where we left off in Part 1, James was just giving us the rundown on Mt Hutt and his career leading up to it, and getting into the family ownership and family vibe of the mountain, where most of the staff have been there 3 years or more, if not decades. Now let’s dive right back in for Part two as we get into a chat on marketing, sales, operations and all of the inside skiing candid stories, advice and tips. Here’s Part 2 with James Urquhart of Mt Hutt in New Zealand. Get all 10 Actionable Insights from this episode at www.sellingsnow.com

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  Episode #27

  Ep.26 - James Urquhart of Mt. Hutt - Part 1

  Jul 28, 202634 min

  Imagine a ski area built by its community. Picture the locals of the small farming town of Methven, New Zealand, looking up at the mountain above them when one of their mates says, "I've got a bulldozer... let's push a road up into those alpine bowls. That would be an incredible place to ski." Fast forward more than 50 years, and the grandchildren of that original road builder are still maintaining the same 12 kilometre gravel access road that climbs 1,200 vertical metres to the ski area. That's the kind of community spirit and family culture that launched Mt Hutt, a mountain that's still part of a family-owned ski business today. This week, we're heading to New Zealand to chat with James Urquhart, General Manager of Operations at Mt Hutt. With more than three decades on the mountain, James shares the leadership philosophy and operational decisions that have transformed Mt Hutt into one of the Southern Hemisphere's premier ski destinations. In this episode, you'll discover why lowering food prices can actually increase revenue, how investing in infrastructure dramatically reduced weather closures, why beginners and intermediates are the biggest opportunity for sustainable growth, and how a family-first culture has created remarkable staff loyalty and long-term success. So grab a Speight's, and let's chat with James Urquhart of Mt Hutt. Get all 10 Actionable Insights from this episode at www.sellingsnow.com

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