
Episode #28
How Search Is Changing for Ecommerce Brands with Christine Corbin
In our latest episode of the SEO for Ecommerce Podcast, Glen sits down with Christine Corbin from Thread & Co to discuss how the search landscape is evolving and what that means for ecommerce brands. Search is no longer just about Google rankings. Today, shoppers discover products through multiple channels including social media, marketplaces, community forums, and increasingly AI-powered search experiences. Christine shares valuable insights into how shopper behaviour is changing, what GEO (Generative Engine Optimisation) means in practice, and how brands should think about visibility in an increasingly AI-driven world. Key topics covered in this episode include: • How shopper search behaviour is changing • The growing impact of AI-powered search • What GEO means for ecommerce brands • The signals influencing visibility in generative search • Why trust, authority, and customer proof matter more than ever • Practical ways brands can adapt to stay visible This is a valuable conversation for ecommerce brands, marketers, and SEO professionals looking to stay ahead as search continues to evolve.

