SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” NITIN MANCHANDA Founder & Chief SEO Consultant, Botpresso “This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.” SIMON COX Technical SEO Consultant, Cox and Co. Creative “This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!” PAM AUNGST CRONIN President and Founder, Pam Ann Marketing and Stealth Search and Analytics “2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.” RAMONA JOITA SEO Consultant and Founder “David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.” SUKHJINDER SINGH Freelance SEO Consultant
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Episode #603
Focus Beyond the Website: Shifting from Google Clicks to Multi-Platform Discovery - Sara Warneryd
Aug 19, 202618 minS2026
Sara Warneryd shares the importance of shifting from Google clicks to multi-platform discovery. Talking points include: *Understanding Search as Discovery: Why user journeys are shifting from a single Google search to multi-platform exploration, and what this means for your brand. * Creating content for the platforms, not the click: How to format your knowledge so it delivers full value directly on Reddit, TikTok, or YouTube, keeping users engaged where they are. * Mapping High-Impact Sources: How to identify and prioritize the influential channels where your audience actually seeks advice
Don't forget: You're a marketer first and an SEO second - with Daisy Shevlin
Aug 12, 202615 minS2026
Daisy Shevlin shares that you're a marketer first and an SEO second. Talking points include: What does being a marketer first really mean? Some SEOs' downfall is when it comes to relating how the work we do generates money for the business How do we do this? - AI search requires a more holistic approach to making your brand visible than ever before What does this holistic approach look like? How do we measure success? - You need to partner with stakeholders both within and outside the marketing organisation to be successful What partnerships are key and why?
Why are journalist request platforms so important for SEO? With Brett Farmiloe
Aug 5, 202616 minS2026
Brett Farmiloe discusses why journalist request platforms are so important for SEO with David Bain. Talking points include: What is Help a Reporter Out? You’re founder of Featured.com - what does that offer? How do these platforms actually work? Who uses them? What can you actually gain from using these platforms? What are some Best practices for cold pitching podcasts and journalists? How do you measure success? What are some bad or ineffective practices?
Stop trying to reverse-engineer what AI wants in 2026 - with Claudia Constantin
Jul 29, 202616 minS2026
Stop trying to reverse-engineer what AI wants in 2026, just interrogate the model on the exact sources it relied on after it answers, and it'll tell you precisely what to fix to get cited. That's what Claudia shares in this episode. Talking points include: - AI visibility is business-specific. - AEO is an extension of SEO, not a replacement. - After the AI answers a real customer-style question, interrogate it - AI is capable but still runs on data it has to interpret, sifting mountains of it. - The content bar didn't rise, it split. - Interrogation turns AI visibility from guesswork into evidence.
The most effective SEO strategy is to create truly unique, non-replicable content - Joey Randazzo
Jul 22, 202618 minS2026
In 2026, the most effective SEO strategy is to create truly unique, non-replicable content, which means avoiding the use of AI to mass-produce generic pages at scale. What do you think? Discussion points include: Why is mass-producing content a fragile strategy? How do you differentiate content? What are examples of types of content that nobody else can produce? How do you know if your target audience is likely to want to know about your personal perspective? What are the downsides of this strategy? Where should AI be used?
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