SEO Unfiltered

Dive into the world of search engine optimisation, PPC, and digital marketing. Join content creator and all-around neat gal Genny as she interviews industry experts and fellow Geeky Tech colleagues and tries her best to understand what the big deal is with SEO. If you're new to digital marketing and you've already sniffed out all the fluffy BS that agencies love to promise but fail to deliver, take a listen. You just might learn a (real) thing or two about what makes your website outrank your competitors. Visit geekytech.co.uk/seo-unfiltered-podcast

SEO Unfiltered is a business podcast hosted by Geeky Tech, with 29 episodes on record and a Required Pod Score of 80.

Geeky Tech hosts SEO Unfiltered, a business show with 29 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #5

  Ep 5.5: What Makes AI Cite Your Brand? Here’s What We Found

  Sep 23, 202611 minS5

  Why does it feel like the “rules” of AI search optimisation change every time we talk about it on this podcast? Probably because they do! Since airing our last episode, we ran an AI citation study of 11,000+ citations across 1,000+ questions, and now we want to walk you through the findings to see which sources AI systems actually reference, and what that might mean for your content strategy. We’ll cover the patterns we observed, such as the role of your off-site brand reputation, how different AI platforms and markets cite very different sources, and why small wording changes in prompts create huge shifts in the citation landscape. We also bust a few myths: That AI mostly trusts “neutral editorial” sources That Reddit and user-generated content dominate citations That more backlinks automatically mean more AI citations That optimising for Bing is the shortcut to ChatGPT visibility Treat this as a snapshot in time. It’s not a set of permanent truths, but one that gives you concrete hypotheses to test on your own site and topic clusters. What You’ll Learn: The median cited passage length and why “self-contained” matters more than clever writing How heading structure and section purpose influence what AI pulls from your pages Why long and heavily formatted pages show up often, but aren’t necessarily the cause for more citations How review platforms make up 36% of brand-reputation citations (and what that implies for B2B) Why ChatGPT and Gemini share only ~5% of cited domains on average How localisation changes AI source lists far more than it changes classic SERPs Why tracking related prompts, not just one seed query, is essential to understanding your AI visibility Which commonly repeated GEO “truths” our data did not support Resources Mentioned AI Citation Study Ep 5.2: What Happens to Keyword Research in the Wake of GEO? GeekyIQ #AI #GEO #AISearch #ChatGPT #Gemini #Google #Bing Get more SEO Unfiltered! Follow us on Facebook, Instagram, and X @GeekyTechGeeks for all things SEO/GEO, and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows. We are now on YouTube! https://www.youtube.com/@geekytechgeeks For more digital marketing insights, connect with us on LinkedIn: https://uk.linkedin.com/company/geeky-tech Have any questions you want answered on the show? Email us at team@geekytech.co.uk . Thanks for listening

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  Episode #4

  Ep 5.4: How to Show Your Boss Your GEO Strategy Is Working

  Jul 21, 202612 minS5

  GEO reporting is still evolving, but that doesn’t mean marketers can’t build a credible story around performance. In this episode of SEO Unfiltered, we explore how to benchmark AI visibility, track the right metrics, and pair emerging GEO signals with more concrete evidence from search and referral data. In This Episode, We Look At: How to benchmark AI visibility using branded and unbranded prompts. Which GEO metrics are useful, and which ones need to be treated with caution? Why AI visibility should be paired with supporting evidence from GA4 and GSC. How to improve brand visibility across LLMs through content quality, brand consistency, and off-page authority. How to present concrete GEO progress. Resources Mentioned Episode 5.3: AI Visibility Metrics: Are They All Bullshit? Ep 5.2: What Happens to Keyword Research in the Wake of GEO? GeekyIQ Example Prompt for AI Help me create a benchmark set of 30 AI visibility prompts for [brand name] in [industry]. I want the set to include branded, competitor-branded, and non-branded prompts so I can compare how often our brand appears in AI responses versus its competitors. Please group the prompts by intent, such as discovery, comparison, evaluation, sentiment, and problem-solving. Make the prompts realistic, varied, and reusable over time so they can be tracked consistently across AI tools. Also explain briefly why each prompt matters and how it helps measure visibility. Episode Takeaway The goal of GEO reporting is not to prove that one AI mention caused one click. The goal is to show leadership a broader pattern: AI visibility is improving, search demand is moving, and your overall marketing strategy is building traction in the right places. Want to Keep Listening? If you found this episode useful, go back to the previous episode on AI visibility metrics for a deeper look at the measurement side of GEO. Then use this episode as the practical follow-up for turning those metrics into a reporting story your boss can actually understand. See you in September! Get more SEO Unfiltered! Follow us on Facebook, Instagram, and X @GeekyTechGeeks for all things SEO/GEO, and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows. We are now on YouTube! https://www.youtube.com/@geekytechgeeks For more digital marketing insights, connect with us on LinkedIn: https://uk.linkedin.com/company/geeky-tech Have any questions you want answered on the show? Email us at team@geekytech.co.uk . Thanks for listening

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  Episode #3

  Ep. 5.3: AI Visibility Metrics: Are They All Bull&*$t?

  May 21, 202614 minS5

  <p>AI visibility tools are everywhere and they’re making big promises. But how much of what they’re selling is actually useful, and how much is just dressed-up guesswork? And is guesswork always bad?</p><p>In this episode, we break down the most common AI visibility metrics, what they really measure, and how marketers should (and shouldn’t) use them.</p><p><br/>🎯 What You’ll Learn<br/><br/></p>Why AI visibility scores are <b>not based on first-party model data</b>The difference between <b>proxy metrics vs. real business outcomes</b>How to interpret <b>AI Share of...

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  Episode #2

  Ep 5.2: What Happens to Keyword Research in the Wake of GEO?

  Mar 17, 202611 minS5

  <p>In this episode of SEO Unfiltered, we revisit one of SEO’s most fundamental tasks—keyword research—and explore how it’s evolving under the rise of GEO.</p><p>Host Genny cuts through the noise of “SEO is dead” hype to show how you can adapt traditional keyword strategies for AI-driven search engines like ChatGPT, Claude, and Gemini—without abandoning what already works.</p><p>If you’ve been wondering how to align your SEO workflows with emerging AI-driven search behaviour, this one’s for you.</p><p><b>Key Topics Covered</b></p>What GEO (Generative Engine Optimisation) actu...

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  Episode #1

  Ep 5.1: How to E-E-A-T Your Content for Better AI Visibility in 2026

  Jan 20, 202611 minS5

  <p>Genny is back for season 5 with a solo rant/pep talk about E-E-A-T, AI, and why geologists everywhere probably want their acronym back. In this episode, we dust off Experience, Expertise, Authoritativeness, and Trustworthiness and give the whole framework a shiny new GEO/AI visibility twist.</p><p><b>What this episode is about:</b></p>How E-E-A-T translates into actual, real-world content instead of fluffy theory.Why authority still matters, but the way AI systems understand and score that authority is changing.How Retrieval-Augmented Generation (RAG) works in plain English, and what that 0.6 “confidence threshold” means for whether your...

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