
Serves You Right
#122 David Way: Piedmont, 60 Appellations & 80 Grapes...You've Sold 3
You know Barolo. You know Barbaresco. You might even have a Barbera by the glass and a Gavi for the guest who wants "something crisp." Piemonte is so much more though, it has 60 denominations, around 80 registered grape varieties, and a white wine boom that Barbaresco producers themselves are scrambling to supply. David Way spent four years mapping all of it for The Wines of Piemonte, treating every denomination with the seriousness usually reserved for the two famous ones. In this conversation he lays out the varieties worth stocking now, the economics that decide what gets planted and the labeling problem strangling small appellations right now. If you're selling Piemonte off a mental picture built from Barolo, Barbaresco, and a vague sense that Moscato exists, this is the episode for you. Expect to Learn: The reason Barbaresco estates are getting calls from importers begging for white wine Why the most commercially useful white in Barolo is being squeezed out by its own neighbors The post-war favor a chocolate company did for Barolo that's now worth millions per hectare Links: The Wines of Piemonte winefriend.org David's site, and home of the free 100-page Northern Piemonte Report David's Decanter Premium article on the rise of white wine in Piemonte Wine Scholar Guild Native Wine Grapes of Italy by Ian D'Agata Service starts now. Follow the show: Spotify , Apple Podcasts , YouTube I talk to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in bars. Said another way: I am trying to make sense of this wild, beautiful mess that can be a life working in bars, and help others that are feeling similarly confused and/or lost. Check out the Podcast Website Here and get in touch with me! Classic Episodes You May Like: Doug Frost MW MS Jeffrey Morgenthaler ET: Entrepreneur (and creator of Surfer on Acid) Edward Slingerland's Masterful work on Intoxication Andrew Hurley of Vegas.Wine Chris Tunstall of A Bar Above Tony Abou-Ganim Bobby "G" Gleason As always, I’m just here taking notes, trying to figure out what it all means. Cheers

